Mon.Aug 05, 2019

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5 of the Most Revealing SaaS Customer Success Metrics

Cobloom

Whether you're trying to retain more customers or accelerate new customer acquisition, your customer success strategy needs to start with the right performance metrics. Today, I'm taking a look at 5 of the most revealing SaaS customer success metrics - from the ever-present customer churn rate, through to your SaaS product's viral coefficient.

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The 37% Rule: How to Decide When to Stop Wondering and Start Deciding

Tom Tunguz

Earlier this year, I read Algorithms to Live By, a book that explains how to use insights from computer science in daily life. One of the rules is the 37% rule. It’s an important rule because it’s broadly applicable. But I had forgotten about it until I listened to the author on the Software Engineering Daily podcast. The 37% rule says that if you have a decision to make, you should spend 37% of the amount of time you have.

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How many people maintain their subscription services after the free trial?

SaaStr

Be a bit wary about raw conversion of free-to-paid as an absolute metric. Driving it up will certain increase revenues in the short term. But perhaps not in the long term. In companies I’ve worked with or invested in, I’ve seen the numbers range from 2% to 30%+. That’s a huge range. And …. 30% sounds better. But is it? Not if you want to maximize the number of folks exposed to your product.

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Why Social Media Day is a Must-Go Event for Growing Marketers

Nimble - Sales

Two weeks before my visit to Social Media Day: San Diego, I became a summer intern for Nimble. I began to learn the ins and outs of social media networking and believed this event would prove beneficial in furthering my knowledge on the subject. Social Media Day: San Diego, or SMdaySD, is an event in […]. The post Why Social Media Day is a Must-Go Event for Growing Marketers appeared first on Nimble Blog.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The real reason most follow-ups get ignored

CloseSaaS

You’ve sent your initial email. You crafted it well, sent it to a few colleagues to get their feedback, made sure your ask was reasonable, then hit send. A week goes by—you follow up.

Sales 52

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Gartner 2019 Magic Quadrant for Procure-to-Pay Suites (with Valuations)

Software Platform Consulting

Gartner recently published its 2019 Magic Quadrant for Procure-to-Pay Suites. Once again , I have superimposed valuation information onto the Magic Quadrant. (I still don’t understand why Gartner has not varied the size of the “dots” to add more information to the charts. For instance, each vendor’s dot could be sized in proportion to their NPS scores, revenue, or valuation.

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5 Ways Centralizing Customer Data Can Grow Revenue

Hull

Picture your sales and marketing tech stack ten or even five years ago. Now picture it today. Chances are, it’s more than doubled in size. That growth isn’t a bad thing. Numerous technologies have popped up over the past several years that offer improvements in critical areas like sales pipeline acceleration, lead generation and productivity through automation.

Revenue 40
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“Land, Expand, Explode: How to Win the Long-Game in SaaS” Egnyte Chief Customer Officer and Co-Founder Rajesh Ram (Video + Transcript)

SaaStr

The SaaS business model has risen to popularity for many reasons – it’s fast-paced, creates residual revenue streams, and well, the multiples are strong. However, while many are flocking to reap the benefits of the SaaS model, truly understanding how it works sustaining success over time is not as easy as some make it look. Rajesh is going to walk you through the key elements of winning the long game in SaaS – how to win customers, how to create long-term relationships, and how to av

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IBM, Chainyard unveil blockchain-based 'Trust Your Supplier' network

IT World

IBM and blockchain consultancy Chainyard today announced a new permissioned blockchain-based network designed to improve supplier validation, onboarding and life cycle information management. Along with IBM, Anheuser-Busch InBev, GlaxoSmithKline, Lenovo, Nokia, Schneider Electric and Vodafone are founding participants in the Trust Your Supplier (TYS) network. [ Download: Beginner's guide to blockchain special report ].

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Top 9 B2B Marketing Strategies to Maximize Growth in 2019

ProfitWell

As a B2B marketer, you’re no stranger to the often overwhelming count of tasks on your plate. You’ve got blog posts to write, SEM campaigns to launch — Facebook ads, demand generation tasks, A/B tests , and so much more. How do you choose what’s worth your time and what to ignore as simple noise? The most effective B2B marketers know better than most how to prioritize their workflow, automate tasks, organize their calendars, and invest in marketing channels that pay dividends.

B2B 97
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PODCAST 69: Structuring Your Organization Around Your Customer w/ Megan Bowen

Sales Hacker

This week on the Sales Hacker podcast, we speak with Megan Bowen , SVP of Business Operations at Managed By Q. Megan spent over a decade building and managing customer and revenue generation teams for leading technology companies, so when it comes to understanding how companies can structure their organization around the customer, she’s leading the pack.

Scale 53
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How to Choose the Best CRM for a Startup: A Step-by-step Guide

The Marketing & Growth Hacking Publication

Rapidly growing startups and small businesses are struggling to streamline their daily operations. According to NetHunt research of 400+ companies worldwide, less than 40% of startups use CRM for its main purpose?—?to keep and manage leads and customer data. Instead, startups rely solely on Excel files, Spreadsheets or other document-based solutions.

Scale 40
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3 Ways Sales Can Use a CDP to Improve Account-Based Selling

Sales Hacker

Customer data platform (often called CDP) isn’t a term you hear very often — especially outside of marketing. In truth, it’s a relatively new addition to the MarTech landscape. . Among marketers, CDPs are the go-to tool for personalizing the customer journey, creating granular segments and developing a 360-degree view of customer interactions with the brand.

Sales 68
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Crafting Tomorrow: A to Z of Delighting Customers with Your Product

Ready to build game-changing software fast? Trigent's eBook, "Crafting Tomorrow," unlocks the secrets. Entrepreneurs, product managers, and developers: it's time to bring your vision to life. Tech Accelerator: An on-demand ninja team ready to ideate, validate, iterate, and propel your product at every stage. Master the Product Life Cycle: Identify problems, build solutions, launch, scale, and optimize with confidence.

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Sales Segmentation Could Be Costing You Deals. Here’s How to Ensure It Doesn’t.

OpenView Labs

On paper, the segmented sales model that many SaaS businesses use seems great – who wouldn’t want to copy the success of Salesforce? But there’s a trend I’m seeing that’s making me wonder whether this segmented sales model is actually good for us. My network is filled with content, posts, comments, etc. from people who are not having good experiences with it as buyers, coupled with my own experiences as a buyer: Here’s the thing – I don’t believe any sales process is inherently wrong or ri