Mon.Apr 26, 2021

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6 Ways to Reduce SaaS Customer Acquisition Costs

Cobloom

CAC, or customer acquisition cost, is a vital metric to optimise for SaaS companies, as discussed in our epic post: The Ultimate SaaS Metrics Guide to Smarter, Faster Growth. Working at (or running) a SaaS company you're therefore very aware that you need a strategy for reducing your CAC, as generally speaking there are two ways to become more profitable in SaaS: reduce CAC, or increase LTV (customer lifetime value).

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Lessons from the Frontlines: How to Sell When No-One’s Buying

Predictable Revenue

Speaking your customer’s language has always been an essential to successful sales. We conducted research with hundreds of B2B sales leaders to figure out what it’s going to take to speak your customer’s language in the new age of sales. It’s time to learn a new language! The post Lessons from the Frontlines: How to Sell When No-One’s Buying appeared first on Predictable Revenue.

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The Beginner’s Guide to Web Hosting Uptime

The Daily Egg

You must sign up with a reliable web hosting provider before launching a website. But how do you evaluate the quality of a prospective service? Answer: By finding out the web hosting provider’s guaranteed uptime. Uptime is the total amount of time the server hosting your website is up and running. The higher the uptime, […]. The post The Beginner’s Guide to Web Hosting Uptime appeared first on The Daily Egg.

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5 Things I Did To Make My First Big Customer a Success. And 1 Key Thing I Didn’t.

SaaStr

Q: What did you give to your first customer of your business? Everything I could. I did 24×7 support myself. I slept with a laptop next to my bed so I could answer tickets from 11am-7am (until the team could take over). I trained their first 200 users myself. That way, I knew it went well. I closed every lead they referred me myself. And they gave me some great ones for other enterprise customers.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The Complete Marketer’s Guide to YouTube

Neil Patel

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. With this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising.

More Trending

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7 Causes of Sales Pipeline Stagnation (and How to Restore Flow)

Sales Hacker

“Why is my sales team not closing a large percentage of the leads they’re given?” This question often keeps sales team leads up at night, and the result is new strategies and revamped training programs. While some fault may lie in these areas, the real reason for a lack of deals is an issue in your pipeline. Your pipeline’s health closely reflects your sales team’s success.

Scale 113
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How to Run Pandora Music Ads

Neil Patel

Pandora, the popular music-streaming service, boasts over 81 million users, and the average Pandora user spends 2 hours and 15 minutes per day listening to music on the platform. With ad options on both their free and paid platforms, Pandora music ads are a great opportunity for advertisers who want to increase their audience. Let’s learn about how you can harness Pandora’s unique advertising platform to make your campaign goals a reality.

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Totango Product Update – Welcome to Kyoto!

Totango

Hi, We are excited to start our journey in Kyoto! . In Kyoto, we’re investing in: . Digital Engagement – Living in a digital world means timely digital tools to manage, visualize, and drive the digital journey. This includes new SuccessBLOCS that will enable you to leverage industry-based practices. Health – Control health definitions and get more visibility in health reasons to drive the right action. .

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6 Tips For Choosing a Data Center

SaaS Metrics

Picking the right collocation provider or data center is vital for the success of your business. That’s primarily because your company’s data security depends on it. That being said, we have created a guide for the most important things to consider when choosing a data center. Considerations for Picking the Right Data. Read more. The post 6 Tips For Choosing a Data Center first appeared on SaaS Metrics.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Stripe vs Adyen: Features, Pricing, Reviews, and More

Baremetrics

Stripe is one of the biggest names in the payment processor business. Adyen, a Dutch payment company dating back to 2006, also has its fair share of the market. Of course, these two solutions, while popular, don't necessarily meet the needs of every business. Each one also has its own unique features that may make them more or less suitable for you.

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Alternatives to Act! CRM (The Ones They Don’t Want You to Know About)

Trujay

Let’s get right into it: alternatives to Act! CRM are cheaper and much less complex to use. To help you discover the proper CRM solution, we’ve prepared this guide of the best, user-recommended alternatives to Act! CRM. Rather than an instrument’s extra capabilities, like ERP, the guide focuses on customer support, sales, and […]. The post Alternatives to Act!

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In which professional fields do biologists work?

SaaS Metrics

There are professions with a biology degree as a prerequisite in a wide variety of areas. Those who study biology have numerous options and choices from career perspectives. Even though, many A level biology tutors give a career explanation and direction to get to the right path. The following article gives an. Read more. The post In which professional fields do biologists work?

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How to conduct Churn Analysis?

CustomerSuccessBox

Churn is not just a Customer Success problem. It cuts across the product, support, pricing, usage, customer success, user experience, the solution we are offering, and more. Churn is inevitable. Period. But the better we analyze churn, the better we will be at reducing the churn. So, I think it’s time we set up a process to analyze our own churn.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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14 alternatives to RocketReach that generate quality leads

CloseSaaS

Learn about the best alternatives to RocketReach to find emails, phone numbers, and other contact details to help you build business relationships and generate leads.

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Why You’ll Want to Raise $100,000,000+ for Your SaaS Start-Up: The Incremental Customer

SaaStr

With all the SaaS companies raising big, later-stage rounds these days, seemingly every single day there’s a new unicorn and $100m+ round … you may wonder … why ? I mean, just because you can raise $100m or whatever epic number should you? Today, I think the answer is yes. Though perhaps not for the reasons you might think. There are a couple of standard reasons companies raise these huge later-stage rounds: First, in some cases, it can provide secondary liquidity, for founder

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April 26 – Customer Success Jobs

SmartKarrot

Role: Director of Customer Experience Location: Dallas-Fort Worth Metroplex, US Organization: Loloi Rugs As a Director of Customer Experience, you will strategically lead and develop a management team to enhance performance by setting clear accountable performance measures. Create a culture and processes which achieve the business goals and objectives with regards to their customer service.

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If Nothing Else – Segment Churn

SaaStr

A curious thing happened on the way to SaaS in 2021+. Everyone seemingly became an expert in churn. Your churn rate should be 0.123909% per month. It should be net negative. You need to retain 118% of your revenue. Etcetera, etcetera. You will get a lot of advice here. Most of these insights are directionally accurate, but here’s the thing.

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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.

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What Is Revenue Leakage in SaaS? Common Causes and Prevention Tips

SmartKarrot

For any SaaS business, it is dreadful to lose revenue. The loss is always not due to external or major damages. The small leaks that are often unnoticed lead to huge losses. Many companies cannot even fathom the percentage of revenue leakage. A steady drip of losses creates huge losses in a SaaS firm. Recurrence is the most important thing in a SaaS business and when the revenue drips, the leakage is huge.

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Announcement: Please do this before the upcoming Google update

Neil Patel

Google recently announced that they have delayed the release of the Google Page Experience update. In mid-June they are going to release the update as well as some new tools to help you out. But as you know, you don’t want to wait for Google to release their algorithm update and then fix the issues as then you can potentially lose traffic if something is wrong.

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Who Actually Owns ‘Growth’ at a PLG Company?

OpenView Labs

In a product-led growth (PLG) business, your product is a primary driver of how you acquire, convert, and expand your customers. But who actually owns “growth” at a PLG company? Is it Product, since they’re responsible for building a product that users fall in love with, decide to purchase, and want to share with their friends? What about Growth, which has the benefit of having the word “growth” in the name and has a strategic view of the company’s unique growth loop?

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How Unified ID 2.0 Will Affect Ad Personalization

Neil Patel

We’re all accustomed to ads following us around the internet. Is it a little creepy? It can be, but many people write it off as a part of using the web. However, the world is changing. With a greater emphasis on privacy, the way personalized ads follow you around the internet could be, too. The big fish in the middle of all this Google, announcing in 2020 that by 2022, it would end the use of third-party cookies (what advertisers use to track you) on its browser, Chrome.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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Better Together: How SMPs Work with IDaaS and IGA Tools

BetterCloud

How does an SaaS management platform (SMP) work together with identity access management (IAM) tools? Covering both identity as a service (IDaaS) and identity governance and administration (IGA), the IAM category plays very well with SMPs. To help you understand this trio of tools, we explore how SMPs work with IDaaS and IGA tools. Specifically, we’ll explain: The identity management process.

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10 Powerful Instagram Marketing Tips (That Actually Work)

Neil Patel

Since Instagram’s creation, it has grown into the ultimate platform for sharing photos. Over 1.16 billion monthly users are active on the site. Daily users spend about 8 minutes on the app and 500 million use Stories daily. There’s also a large number of influencers on the site with a massive amount of followers. And with the right plan, you can become an influential brand, too.

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