6 Ways to Reduce SaaS Customer Acquisition Costs
Cobloom
APRIL 26, 2021
CAC, or customer acquisition cost, is a vital metric to optimise for SaaS companies, as discussed in our epic post: The Ultimate SaaS Metrics Guide to Smarter, Faster Growth. Working at (or running) a SaaS company you're therefore very aware that you need a strategy for reducing your CAC, as generally speaking there are two ways to become more profitable in SaaS: reduce CAC, or increase LTV (customer lifetime value).
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