Tue.Jan 29, 2019

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How HubSpot Broke a Year-Long Traffic Plateau by Upending the Editorial Strategy

SaaStock

On this bonus episode of the show, we bring you the keynote that Meghan Keaney Anderson, VP Marketing at HubSpot, gave at last year’s SaaStock on Tour in New York. Meghan goes in great detail on the year-long traffic plateau HubSpot’s blog went through in 2017 and how after the initial heart palpitations, the team upended the editorial strategy and are stronger than ever today.

Strategy 161
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ACH Check Validation Providers

Agile Payments

The majority of the time payment rejects are accidents, and making customers go through the hassle of the sale process again will undoubtedly lead to a fraction of those sales being lost. By leveraging checking account verification tools businesses can reduce the chance of losing customers over simple data entry errors. Businesses that rely on future billing are especially vulnerable to bad check data, utilizing ACH Check Validation Providers can dramatically reduce bad check acceptance and the

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Is Growth Bad for Startups? Feat. Think3 (Video + Transcript)

SaaStr

Alex Western, Managing Director at Think3, talks about the problem he has seen consistently across SaaS startups that have VC funding – overgrowth. Overgrowth normally happens because of misalignment in VC initiatives and founder initiatives. Because VCs want to make 15x on their investments, founders aren’t realizing that overgrowth is actually dangerous for their companies.

Startup 106
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Be wary of ‘happy ears’ with upmarket customers

Intercom, Inc.

There’s a classic response people have when talking to larger companies – I call it happy ears. It’s incredibly easy to be overly optimistic when you see a sexy new logo walk in the door. The thing you forget is that at large organizations, there are lots of people there who are constantly evaluating technology and looking for ways to use those new tools to help them stand out or leverage a proposal to negotiate better terms with their current vendor.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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P2P Payment Apps and Challenges

Agile Payments

We receive regular inquiries from start-ups as well as established businesses that believe they have a killer app that can be the next Venmo or Zelle.

More Trending

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Want to Partner Up? Earn Lifetime Revenue for Every Customer You Refer to Unbounce

Unbounce

As marketers, we all know how powerful word of mouth is. Clever copy, segmented targeting, and cute promotional videos with disarming ukulele soundtracks are no match for a trusted source saying, “Hey, I think you’ll like this.”. Whether you’re building a personal brand—or just know a bunch of other marketers— you’re somebody’s trusted source. And since building an effective marketing stack is a huge part of all of our jobs, you’ve likely recommended SaaS tools that you like to others.

Payments 109
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Annual Plans Reduce Churn Dramatically, Data Finds

ProfitWell

On this episode of the ProfitWell Report, Brendan Schwartz , Co-Founder and CTO at Wistia , wants to know what proportion of paid plans should be annual versus monthly. To answer Brendan's question, we gathered data from just over two and a half thousand subscription companies. The beauty of the subscription model is that for the first time in the history of business, relationships are baked directly into how you make money.

Churn 103
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The Rebirth of Groove (and the Next Stage In Our Startup Journey)

Groove HQ

Where we’ve been, where we’re going, and answers to all of the questions that many of you have been asking. I know. It’s been a while. Every few days, I’ll see a Tweet like this one… Or a comment like this one… Over the last several months, reading messages like this has been hard. Every […]. The post The Rebirth of Groove (and the Next Stage In Our Startup Journey) appeared first on Groove Blog.

Startup 99
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IVR Payments - Not Just For Inbound Calls

Agile Payments

Businesses that have employed Interactive Voice Response technologies for acceptance of payments are generally more familiar with an IVR solution that focuses on inbound calls. Inbound IVR Payments do a wonderful job at eliminating customer service time spent on the phone where they provide customers their invoice amounts and details about the receivables, then collecting payment information where they enter it into whatever payment origination software that they are using for processing.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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a16z Podcast: Finding Go-to-Market Fit in the Enterprise

Andreessen Horowitz

For consumer companies, often when the holy grail of product-market fit is achieved, the company takes off: magic happens, growth unlocks. Enterprise B2B companies face a different challenge.

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Top 10 Sales Pitch Ideas That Inspire Prospects

Nimble - Sales

Have you ever wondered why some companies which produce innovative and creative products have small profits? Usually, it happens because they focus on the product and forget about the sales. That is the reason why top companies employ professional salesmen. You may say that all successful people are born sellers. However, that is not true. […].

Sales 74
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A Closer Look at What Drives and Influences Business Valuations

Divestopedia

Business valuations are extremely complex and time-consuming, with many possible outcomes. See how your company stacks up against these drivers of valuation that are most important to buyers.

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PLG and Sales – A Powerful, One-two Punch

OpenView Labs

Product led growth is the new norm. Series A investors and top-tier firms investing in B2B SaaS applications are actively looking for companies that are successfully implementing this bottoms-up growth strategy. A term coined by OpenView, product led growth (PLG) describes a go-to-market strategy that puts the product front and center at every stage in the customer journey – making product usage the primary driver of user acquisition, retention, and expansion.

Scale 70
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Cisco serves up flexible data-center options

IT World

Cisco is significantly spreading its data-center technology to help customers grow and control hybrid , multicloud or hyperconverged edge environments. In a series of announcements at its Cisco Live! customer gathering in Barcelona, the company sought to expand its data center-influence by extending its Application Centric Infrastructure (ACI) to the cloud, extending its hyperconverged HyperFlex offering to the edge and bolstering the management capabilities of its CloudCenter offering.

Data 53
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Explaining the Subscription Economy [Video]

Navint

Highlight Video: Explaining the Subscription Economy: Why Your Company’s Future May Depend On It. Tien Tzuo was the featured speaker for the Executive’s Club of Chicago inaugural program of its 2018-2019 Signature Series. The topic, of course, was the subscription economy and Tien’s new book, Subscribed. As the leading consulting firm that has a practice dedicated to subscription and recurring revenue businesses, Navint sponsored the event.

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Cisco serves up flexible data-center options

IT World

Cisco is significantly spreading its data-center technology to help customers grow and control hybrid , multicloud or hyperconverged edge environments. In a series of announcements at its Cisco Live! customer gathering in Barcelona, the company sought to expand its data center-influence by extending its Application Centric Infrastructure (ACI) to the cloud, extending its hyperconverged HyperFlex offering to the edge and bolstering the management capabilities of its CloudCenter offering.

Data 45
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Subscription60: Tuesday, January 29th

ProfitWell

What's up subscribers? Ben's here with your Tuesday edition of Subscription60, bringing you the recurring revenue news you need to know in (hopefully) under a minute. Let’s dive right in. Episodes straight to your inbox: Subscription60.com. Ready for the rundown? In resources. A Lesson in Proactivity Don’t wait until users unsubscribe to start asking them back.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Set Better Expectations from the Start to Improve Customer Retention

Sujan Patel

How much time have you invested in thinking about the expectations your customers have of your company, and your ability to meet them? A lot? A little? Or none at all? Don’t worry – I’m not judging. If you answered “a little” or “none at all,” you’re certainly not alone. Overlooking customer expectations, or not […]. The post Set Better Expectations from the Start to Improve Customer Retention appeared first on Sujan Patel.

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Facebook Ads vs. Google Ads: How to Reach a Better ROI

The Marketing & Growth Hacking Publication

If you’re comparing Google AdWords vs. Facebook Ads, you should know one thing before you go any further: there’s no such platform as AdWords any more. In 2018, the AdWords platform was rebranded, and now it’s called Google Ads. However, the new title isn’t really important. It’s what’s inside that counts, isn’t it? Google is the number one search engine.

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Product Tip Tuesday: How to Automatically Clean Up Empty Slack Channels

BetterCloud

Welcome to a new series called Product Tip Tuesday, where we’ll give you a quick use case that you can apply in BetterCloud. We’ll kick things off with a customer favorite that keeps your Slack instance uncluttered and effective. Using a workflow in BetterCloud, you can automatically clean up empty public Slack channels. This workflow will automatically archive Slack channels that presently have zero members, first double-checking that the channel is not actively in use.

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68% of SaaStr Annual VC Day Presentations Are From Women

SaaStr

Recently, Fortune published a piece that a depressing 2.2% of VC Dollars in 2018 went to Female Founders. Having more diverse VCs may only be a partial solution, but it can only help here. Each year, our VC Day presentations from VCs are the single most popular sessions we do, relative to capacity. This year, we are proud to have 68% women VC presenters and speakers, including: Megan Quinn, Spark Capital.

Scale 105
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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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More Sales Leader’s Resolutions to Keep Your Resolve Going in 2019

Sales Hacker

Statistically speaking, this is the point in the month when many people give up on their New Year’s resolutions. Then again, most people aren’t salespeople. Whether you’re still going strong on your original New Year’s Resolution or are ready to reset, let’s keep the Resolutions going because salespeople never quit and never get tired of giving it their all.

Sales 68
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Customer Relationship Management System Features: What a CRM Includes and What It Doesn’t

Totango

We’re living in the age of the recurring revenue business, and in this increasingly digital economy, enterprises succeed by nurturing customer relationships over the entire lifecycle. Such an approach takes time, dedication and attention to detail, but it’s worth it. Do it right and customers will stay with you for years. Keeping customers happy starts with obsessively gathering insights on your clients from data.

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The Secret to Building Strong Sales Teams

Sales Hacker

In sales, you only go as far as your team will take you. This makes sales hiring one of the most critical pieces of building a high-performing revenue machine. So, how do you think about what kind of sales team you want to build? Build Teams Like a Pro Sports Recruiter. Professional sports organizations think about building their teams in a very specific way.