Sixteen Ventures

MAY 15, 2018

Customer Success is when your customers achieve their Desired Outcome through their interactions with your company. If you focus on Customer Success , churn will not be an issue. At least in theory. To take that from a simple theory to your Operating Model , you need to put systems in place, be able to monitor their effectiveness, and routinely perform root cause analysis when things go wrong (and also when things go well so you can replicate, right?).

Churn 81

Churn Customer Success Management Systems Review 81

Sales Hacker

MAY 15, 2018

On this episode of the Sales Hacker podcast, we talk with Andrea Kayal , Chief Marketing Officer at Upserve and most recently Chief Marketing Officer at Signpost. We talk about how to align marketing and sales with demand generation to drive scale. Author’s note: When this interview was recorded, Andrea served as the CMO of Signpost. As of May 2018, she serves as the CMO of Upserve.

Scale 65

Scale Sales Hiring Marketing Sales 65

ITPro

MAY 15, 2018

News. CRM vendor also adds new GDPR-friendly features to platform.

Data 77

Data 77

Intercom, Inc.

MAY 15, 2018

In a business climate where customer support is often considered a cost center, we’ve seen firsthand that investing in real-time support actually drives revenue and customer satisfaction. It does, however, come with its fair share of operational challenges. As discussed in our original post on this subject , we’ve seen that new customers were 30% more likely to start a trial on the back of a swift first response from our support team.

Revenue 193

Revenue Scale Communication Customer Support 193

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Chart Mogul

MAY 15, 2018

For businesses with a low customer count or without much historical churn data, the traditional customer lifetime value (LTV) formula can be unpredictable and produce results that fluctuate from one month to the next. Let's look at why this is, plus a couple of alternative takes on LTV that could produce more actionable results. In all of the metrics-oriented discussions I’ve had with SaaS founders in recent years, customer lifetime value (LTV) has been by far the most polarizing of all metrics.

Customer Lifetime Value 55

Customer Lifetime Value Churn Acquisition Metrics 55