Wed.Dec 04, 2019

The three strands of brand authenticity

Inside Intercom

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand.

Understanding the SaaS business model


Ever since John Koenig first coined the term “SaaS” back in 2005, the software-as-a-service industry has been one of the fastest-moving and creative in the world.

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4 tips for creating signature-grabbing proposals

To accelerate your sales cycle and close more deals, you’ll need to create professional proposals that present information in a clear, aesthetically pleasing way.

Do You Trust The Data In Your CRM?


Do you trust the data in your CRM? The data that guides your forecast and helps you determine the next sales action reps should take? . If you don’t, you’re not alone… . In a short poll held during our latest webinar , only 22% of participants responded they had “high trust” in their data.

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Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

How did Masayoshi Son trust WeWork at its founder so quickly? He has met Adam Neumann for only 4 minutes and decided to invest $4.4 billion.


Q: How did Masayoshi Son trust WeWork at its founder so quickly? He has met Adam Neumann for only 4 minutes and decided to invest $4.4 billion. Pattern-matching. It what almost all investors do. At least the heads of investing firms.

More Trending

Auto-Reply Email Sample: A Customer Service Autoresponder Template that Feels Human (Even When It’s Not)

Groove HQ

Whether someone’s a new subscriber, recent opt-in, or existing customer, how you leverage email marketing automation can make or break their relationship with your business. Especially customer support.

Sales Readiness vs. Sales Enablement: The Case for Separation of Church and State

Sales Hacker

I have to admit, I’m worried…. When I attended and spoke at the inaugural Product Marketing / Sales Enablement Summit, multiple speakers reported that it’s a regular part of their charter to also include Sales Readiness. It’s understandable that these terms would be lumped together.

Webflow’s Mission to Empower as Many People as Possible [Podcast]

OpenView Labs

This episode features Vlad Magdalin, Co-founder & CEO of Webflow, a business that took four tries to get off the ground.

20 Common Project Management Mistakes Project Managers Should Avoid

SaaS Metrics

Managing projects effectively can be challenging even when using costly project management software. It’s not uncommon to see projects take longer than expected or costing more than the budget.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

There’s an App for That: A Guide to the Product Management Stack

OpenView Labs

Editor’s Note: This article was first published on the ProductCraft blog here. . How many tabs do you have open on your browser right now? I, too, suffer from tab-overload, a function of the huge variety of responsibilities and tasks that product managers need to juggle at any given time.

Verizon, Amazon team to offer 5G edge cloud computing via AWS Wavelength

IT World

Amazon and Verizon will offer the ability to run AWS-based applications with ultra-low latency via the former’s new Wavelength edge service, the companies announced this week at AWS re:Invent, letting organizations realize the benefits of edge computing without having to roll their own edge devices. The idea is a pretty simple one: Place small data centers running AWS’ software next to Verizon’s 5G points of presence.

Bootstrapping to $40M in ARR


On today’s episode, we learn from Ahrefs —the SEO masters—on how to reach $40 million in ARR (all of it, bootstrapped). Plus Zapier takes case studies to new heights. And a surprisingly potent technique that’ll boost your memory. Your top subscription news. Memory, all alone in the moonlight. We’re starting today off with something a bit different. A way to help improve memory.

AWS rolls out Outposts for on-premises hybrid cloud

IT World

Looking to further nudge the data-center crowd into the cloud world, Amazon Web Services announced the availability of its long-awaited Outposts hybrid-cloud service this week. Outposts delivers on-premises hardware and services that enables AWS cloud services inside enterprise data centers. That on-premises market is huge according to Amazon Web Services CEO Andy Jassy who told the AWS re:Invent 2019 conference audience 97% of the $3.7T

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Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

3 Creative Ways to Use Your Website Content to Build Trust with Online Customers

Nimble - Sales

No ifs, ands, or buts about it, customers need to trust your business if they are going to buy from you. Unfortunately, most consumers have had a negative interaction with brands in the past, so they approach most companies with a level of skepticism.

Revenue Ops: Our Proven Framework for Massive Pipeline

Sales Hacker

The post Revenue Ops: Our Proven Framework for Massive Pipeline appeared first on Sales Hacker. Sales Operations Webinars