Wed.Dec 04, 2019

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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. It is the combination of clarity and consistency that builds trust – after all, as people we make judgments about each other based on how we behave, and on how reliable that behavior is.

Branding 209
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Understanding the SaaS business model

ProfitWell

Ever since John Koenig first coined the term “SaaS” back in 2005, the software-as-a-service industry has been one of the fastest-moving and creative in the world. And with the field having undergone a couple of “ knockout expansion years ,” with more revenue pouring into SaaS than ever, it has never been a better time for a young SaaS company. The SaaS business model powering all of this activity is startlingly unique, still young, and inextricably tied to the power of cloud computing.

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How did Masayoshi Son trust WeWork at its founder so quickly? He has met Adam Neumann for only 4 minutes and decided to invest $4.4 billion.

SaaStr

Q: How did Masayoshi Son trust WeWork at its founder so quickly? He has met Adam Neumann for only 4 minutes and decided to invest $4.4 billion. Pattern-matching. It what almost all investors do. At least the heads of investing firms. FBOW. First, even if Masayoshi Son only met for Neumann for 4 minutes, the Softbank team had spent tons of time pouring over financials, doing diligence, visiting customers, etc.

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Auto-Reply Email Sample: A Customer Service Autoresponder Template that Feels Human (Even When It’s Not)

Groove HQ

Whether someone’s a new subscriber, recent opt-in, or existing customer, how you leverage email marketing automation can make or break their relationship with your business. Especially customer support. If you’ve ever signed up on a landing page, given your email address in exchange for a webinar, or left behind an abandoned cart, then you’ve seen […].

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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20 Common Project Management Mistakes Project Managers Should Avoid

SaaS Metrics

Managing projects effectively can be challenging even when using costly project management software. It’s not uncommon to see projects take longer than expected or costing more than the budget. Although all projects are different and cannot be treated the same, there are some common project mistakes that affect outcomes in almost the same way. Good project managers can also make mistakes when dealing with big and complex projects, but what matter is to learn from these mistakes and more importan

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Can Customer Success help increase Product Stickiness?

CustomerSuccessBox

Remember the last time you said these words – “Oh I don’t know about this, let me GOOGLE it.” Despite the fact that all you are doing is a web search on the internet, and that there are a multitude of search engine competitors like Bing, Yahoo, etc. prevalent, the fact that Google has become synonymous with finding things on the internet speaks volumes about how much this product has stuck with the masses (Although “I’ll BING that!

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Do You Trust The Data In Your CRM?

InsightSquared

Do you trust the data in your CRM? The data that guides your forecast and helps you determine the next sales action reps should take? . If you don’t, you’re not alone. . In a short poll held during our latest webinar , only 22% of participants responded they had “high trust” in their data. What these numbers tell us is that despite all the time and labor effort put into producing that reports and records, they still fail when it comes to helping the sales team make smart decisions and take actio

Data 62
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3 Creative Ways to Use Your Website Content to Build Trust with Online Customers

Nimble - Sales

No ifs, ands, or buts about it, customers need to trust your business if they are going to buy from you. Unfortunately, most consumers have had a negative interaction with brands in the past, so they approach most companies with a level of skepticism. This problem is even greater when it comes to online shopping, […]. The post 3 Creative Ways to Use Your Website Content to Build Trust with Online Customers appeared first on Nimble Blog.

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Webflow’s Mission to Empower as Many People as Possible [Podcast]

OpenView Labs

This episode features Vlad Magdalin, Co-founder & CEO of Webflow, a business that took four tries to get off the ground. Find out how they think about creating a product that’s applicable to as many people as possible and why adding incremental value is more important than shipping a perfect product. ?. Prefer to listen on iTunes? Click here.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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4 Tips for Creating Signature-Grabbing Proposals

CloseSaaS

To accelerate your sales cycle and close more deals, you’ll need to create professional proposals that present information in a clear, aesthetically pleasing way.

Sales 52
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There’s an App for That: A Guide to the Product Management Stack

OpenView Labs

Editor’s Note: This article was first published on the ProductCraft blog here. . How many tabs do you have open on your browser right now? I, too, suffer from tab-overload, a function of the huge variety of responsibilities and tasks that product managers need to juggle at any given time. PMs have so many commitments to so many different stakeholders, and on top of their very task-oriented jobs, they have to bring to their role vision and creativity, and continually be in an innovative min

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Verizon, Amazon team to offer 5G edge cloud computing via AWS Wavelength

IT World

Amazon and Verizon will offer the ability to run AWS-based applications with ultra-low latency via the former’s new Wavelength edge service, the companies announced this week at AWS re:Invent, letting organizations realize the benefits of edge computing without having to roll their own edge devices. The idea is a pretty simple one: Place small data centers running AWS’ software next to Verizon’s 5G points of presence.

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Bootstrapping to $40M in ARR

ProfitWell

On today’s episode, we learn from Ahrefs —the SEO masters—on how to reach $40 million in ARR (all of it, bootstrapped). Plus Zapier takes case studies to new heights. And a surprisingly potent technique that’ll boost your memory. Your top subscription news. Memory, all alone in the moonlight. We’re starting today off with something a bit different. A way to help improve memory.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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AWS rolls out Outposts for on-premises hybrid cloud

IT World

Looking to further nudge the data-center crowd into the cloud world, Amazon Web Services announced the availability of its long-awaited Outposts hybrid-cloud service this week. Outposts delivers on-premises hardware and services that enables AWS cloud services inside enterprise data centers. That on-premises market is huge according to Amazon Web Services CEO Andy Jassy who told the AWS re:Invent 2019 conference audience 97% of the $3.7T IT market is still on-prem and that the industry is still

AWS 40
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Revenue Ops: Our Proven Framework for Massive Pipeline

Sales Hacker

The post Revenue Ops: Our Proven Framework for Massive Pipeline appeared first on Sales Hacker.

Revenue 16
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Sales Readiness vs. Sales Enablement: The Case for Separation of Church and State

Sales Hacker

I have to admit, I’m worried…. When I attended and spoke at the inaugural Product Marketing / Sales Enablement Summit, multiple speakers reported that it’s a regular part of their charter to also include Sales Readiness. It’s understandable that these terms would be lumped together. But each are distinctly different. Product Marketing is different from Sales Enablement is different from Sales Readiness.