SaaStr

DECEMBER 23, 2022

Last month, more employees were laid off from startups on @cartainc platform than left their jobs by choice. Rare – only happened twice since 2015 (the other month being April 2020). But Jan is usually a strong hiring month – fingers crossed that's true. cc: @nmasc_ @alex pic.twitter.com/jqlvniO0bX. — Peter Walker (@PeterJ_Walker) December 19, 2022.

Startup 206

Startup Cloud Data Metrics 206

Clouded Judgement

DECEMBER 23, 2022

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Weakness in Software We’re now through Q3 earning season. After going through the data I wanted to highlight 4 data points that show some initial weakness in software fundamentals creeping in. As I’ve said many times before, in 2023 the focus for software valuations will completely shift from interest rates (and multiples) to fundamentals.

Cloud 130

Cloud Sales Hiring Trends Software 130

SaaStr

DECEMBER 23, 2022

Samsara makes telematic and safety devices for physical operations (i.e., tools that measure and monitor what’s happening in a vehicle.) In achieving over $724M in ARR and growing to 2,000+ employees since its founding in 2015, they have learned a thing or two about developing a business. . Sarah Patterson, Samsara’s Chief Marketing Officer, has been there to learn these lessons along with them.

Scale 172

Scale Engineering Marketing Scaling 172

Entrepreneur - SaaS

DECEMBER 23, 2022

SaaS requires a lot of moving parts to achieve success. Follow these three strategies to ease your workload with affiliate programs.

Strategy 88

Strategy SaaS Marketing 88

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Neil Patel

DECEMBER 23, 2022

What is differentiated marketing, and why does it matter? Differentiated marketing could be the way to go if you want to niche down (focus on your ideal buyers) or target a new segment of customers. While it’s often more expensive than mass advertising, using customer segmentation to break down your audience can help you target your buyers more effectively.

Marketing 72

Marketing Advertising Market Segmentation Branding 72