Fri.Dec 23, 2022

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Carta: Layoffs Are At Recent Highs. But The Great Resignation Appears Over.

SaaStr

Last month, more employees were laid off from startups on @cartainc platform than left their jobs by choice. Rare – only happened twice since 2015 (the other month being April 2020). But Jan is usually a strong hiring month – fingers crossed that's true. cc: @nmasc_ @alex pic.twitter.com/jqlvniO0bX. — Peter Walker (@PeterJ_Walker) December 19, 2022.

Startup 271
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Clouded Judgement 12.23.22

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Weakness in Software We’re now through Q3 earning season. After going through the data I wanted to highlight 4 data points that show some initial weakness in software fundamentals creeping in. As I’ve said many times before, in 2023 the focus for software valuations will completely shift from interest rates (and multiples) to fundamentals.

Cloud 130
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3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara CMO Sarah Patterson (Pod 619 + Video)

SaaStr

Samsara makes telematic and safety devices for physical operations (i.e., tools that measure and monitor what’s happening in a vehicle.) In achieving over $724M in ARR and growing to 2,000+ employees since its founding in 2015, they have learned a thing or two about developing a business. . Sarah Patterson, Samsara’s Chief Marketing Officer, has been there to learn these lessons along with them.

Scale 237
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Differentiated Marketing: Comprehensive Guide

Neil Patel

What is differentiated marketing, and why does it matter? Differentiated marketing could be the way to go if you want to niche down (focus on your ideal buyers) or target a new segment of customers. While it’s often more expensive than mass advertising, using customer segmentation to break down your audience can help you target your buyers more effectively.

Marketing 105
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Airflow Best Practices for ETL/ELT Pipelines

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!

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Hack Your SaaS Growth With These 3 Easy Strategies

Entrepreneur - SaaS

SaaS requires a lot of moving parts to achieve success. Follow these three strategies to ease your workload with affiliate programs.