Tue.Nov 12, 2019

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3 Steps to perform a pricing audit and maximize profitability

ProfitWell

Let’s say you workout everyday. You take pride in your routine—two days a week on leg training, one day on biceps/triceps, one day isolating your back, another day toning your shoulders, and resting on the remaining days. That sounds like a great routine, and I’m sure you’re very strong, but you’re missing something crucial: your core. Many people neglect building their core, assuming it’ll happen along the way.

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The End of Centralization (and the Future of Trust)

Andreessen Horowitz

Editor’s note: It’s Summit Week at a16z, so each day we’re re-sharing some of our favorite talks from the last few years. a16z Summit is an annual, invite-only event bringing together thinkers, builders, and innovators to explore and examine the … The post The End of Centralization (and the Future of Trust) appeared first on Andreessen Horowitz.

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Are you setting your SDRs up for failure?

Predictable Revenue

Starting out in sales as an SDR can be extremely exciting and rewarding, but also soul crushing when things don’t click. After chatting with hundreds of CEOs and sales leaders over the last couple years, I know they too feel the pressure when things aren’t working because, ultimately, the buck stops with them. But unlike those in leadership positions, a junior SDR tends to be pointed in a specific direction by a superior and will, by default, trust they’re being pointed in the right direction.

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5 Last Minute Conversion Tips Before the Holiday Season

The Daily Egg

How to Quickly Boost Conversion Rates for Your Online Store If you’re an ecommerce owner, you’re probably looking forward to the upcoming holiday season. You’re planning your marketing campaigns carefully, maybe hiring new people to help, and waiting for more traffic to come. But you may also think it’s too late to do anything with […]. The post 5 Last Minute Conversion Tips Before the Holiday Season appeared first on The Daily Egg.

Marketing 277
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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After $2m-$3m in ARR, Your Leads Should Always Grow. Here’s Why.

SaaStr

Progress in SaaS is never as linear as it looks years down the road. Everyone has rough quarters (often at least 1 in 5). And we almost had a full Year of Hell, often during a tough transition. I certainly did (twice). More on that here: The SaaS Year of Hell. And Then – Reignition. But there’s one thing it is important to be honest about, to do a root cause analysis when times are tough: After about $2m-$3m in ARR, your organic leads should always be growing, You may have troub

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5 Ways to Leverage Your CRM When Planning an Event

Nimble - Sales

When planning an event for your organization or business, it’s important to understand the audience and attendees you’re targeting. The best way to do this is by using a customer relationship manager (CRM). What is a CRM? A CRM manages all of your relationships with customers and prospective customers. It tracks communications, interactions, and past […].

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A 6-Step Plan To Help SaaS Businesses This Black Friday and Cyber Monday

FastSpring

Each year, it’s estimated online shoppers spend more than $11 billion on Black Friday and Cyber Monday (BFCM) sales. It makes sense as a SaaS business owner that you want to get a slice of that spending season pie. However, the two events are becoming more competitive in the ecommerce space, so you need to have a strategy. Which is why we’ve created a six-step checklist to help you prepare for BFCM: Build your BFCM game plan.

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How to Optimize the Sales to Customer Success Handoff

Totango

Imagine you’re a customer. A salesperson has lavished attention on you and your every need. As a result, you’ve made a purchase. Now, you’re ready to use the new product, and you’re looking forward to seeing if it lives up to the hype. But what happens next? Do you continue to get the same level of attention from that company’s customer success (CS) team?

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The Definitive Guide to User Onboarding: Part Three

OpenView Labs

Editor’s Note: This article is Part 3 of a 3-part series that was first published on the Product-Led Institute blog here. You can read Part 1 here and Part 2 here. Based on the user onboarding emails covered in Part 2, I’m going to share how you can create a just-in-time onboarding email sequence that converts. Create a Just-In-Time User Onboarding Sequence.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Sales for Startups: How To Do it in the Early Days

CloseSaaS

So you’re in the early stages of growing your startup. You want to place a heavy emphasis on increasing sales, but you’re not entirely sure what to focus on.

Startup 52
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Finance and Revenue Operations Leaders The Top 10 “Must Attend” Dreamforce Sessions for you and your teams

Navint

Codey and Astro and Einstein oh my! That right, it’s that time of the year again. Dreamforce 2019 is upon us. Whether you are a seasoned pro or a first timer, building your agenda can feel a bit overwhelming. If you live in the world of Finance as a CFO, Controller, AR Manager, CRO, etc., what sessions do you attend and how do you maximize your quick 4-day Dreamforce experience?

Finance 53
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75% of your potential customers are leaving

ProfitWell

Today, we have the world’s largest list of branded podcasts and video shows , a fresh drop for Webflow users, and more sports entering the subscription space. Your top subscription news. The World's Biggest List of Branded Podcasts and Video Shows. Amid my Twitter scroll this a.m., I was pleasantly surprised to stumble upon the World’s Biggest List of Branded Podcasts and Video Shows , shared by Jay Acunzo of Marketing Showrunners.

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Scale vs. Intimacy – The old trade-offs do not cut it in the era of scale insurgency

OPEXEngine

A widely held view on strategy in the 1980s defined two ways to compete: firms could pursue either a low-cost advantage (usually through scale) or a differentiation advantage (by building intimate customer relationships). The prevailing approach to running a firm at the time (what we call the professional management system ) was perfectly tuned to steer most large companies toward the low-cost, scale-driven option.

Scale 40
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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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Groove in October: Widget v3, Live Chat, CRM Updates, and More!

Groove HQ

October was a busy month for the development team here at Groove. I’m excited to share our progress on several of your most-requested features, including: Widget v3 Live chat CRM features Integration updates for GitHub, HubSpot, and Jira Here’s a look at everything we’ve been working on. With the recent launch of Groove 2.0, the […].

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7 Lessons Helping Start Pardot, SalesLoft and Calendly (Video + Transcript)

SaaStr

David Cummings is the co-founder of the Atlanta Tech Village, Pardot which sold to ExactTarget/Salesforce.com, Hannon Hill, Rigor, SalesLoft (raised over $75M in capital), Terminus (raised over $25M in capital), and several more. Join him for a session on lessons learned over the years through Pardot to Calendly. Want to see more content like this? Join us at SaaStr Annual 2020.

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My 6-Step Content Marketing Formula That Drives 3,549 Visitors

Neil Patel

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this. and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do? Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it.

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Advice for the New Sales Ops Leader

InsightSquared

Originally posted on SOPSA.org. Can you Identify? During the last two months, I have had the opportunity to speak with nearly 200 sales operations leaders from all over the globe. In nearly every introductory conversation, the discussion quickly turns to the path each person took that brought them to Sales Operations leadership. . In my discussions, I found people who began their career in finance, sales, marketing, HR and IT.

Sales 10
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.