Intercom, Inc.

JULY 27, 2018

We often talk about engaging with visitors on your website, but what happens when you have too many visitors and not enough people to chat with them? How do you make sure you’re talking to the right ones? In this guest post, Alex Ortiz and Hank Taylor of Tray.io , a general automation platform provider of automated API integration tools, explain how they integrated Intercom to their revenue stack and automated workflows across marketing, sales, and support.

Scale 126

Scale Outsourced Development Engagement Sales 126

Unbounce

JULY 27, 2018

Not every digital marketer has a Coca-Cola ad budget. In fact, I’ve never worked with a client who could spend crazy amounts of money on persona and audience studies. But, it’s never bothered me much because I really don’t need big studies. I can get some good data for free in Google Analytics, and you can too. If you’re running Google campaigns on the Display Network to boost awareness of your brand, it’s likely you want to drive this traffic to your landing pages.

Data 103

Data Mobile Market Segmentation Branding 103

InsightSquared

JULY 27, 2018

Sales, marketing and business operations professionals will join forces for Ramp by InsightSquared , the second annual revenue ops event of the year, on August 6th-7th at the Westin Boston Waterfront. Here’s all the reasons why you should be there: 1. Spend the day learning from experts around relevant tactics that you can put into action when you get back to your desk.

Revenue 48

Revenue Sales Hiring Trends Sales 48

SaaSOptics

JULY 27, 2018

Most people in the SaaS world know MRR stands for "monthly recurring revenue." What many do not know is that despite having the word "revenue" in it, MRR is not actually revenue. MRR could be more accurately described as "MRRR" or monthly recurring revenue representation. MRR is a normalized number that provides a good representation of your monthly recurring revenues, but it is not actual revenues that you can legitimately recognize under GAAP.

Customer Lifetime Value 45

Customer Lifetime Value Metrics Revenue SaaS 45

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation