Fri.Mar 08, 2019

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The 18 Awesome Women of SaaS in Asia

SaaStock

We want to think of International Women’s Day as a day to celebrate women – their power and glory – rather than their difficulties in navigating a male-dominated world. We would like you to meet a few extraordinary women who have the impressive task of driving tech in Asia, a part of the world that could be even more challenging to women.

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Happy International Women’s Day from Intercom

Intercom, Inc.

Today we celebrate International Women’s Day, when the world acknowledges the social, economic, cultural and political achievements of women. The first International Women’s Day (IWD) took place in 1911 and was supported by more than 1 million people in Austria, Denmark, Germany and Switzerland. Today, IWD belongs to everyone, everywhere – including everyone at Intercom!

Sales 128
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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Flaws are being exposed, and a new model is imminent. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? What will emerge to supplement or replace it? Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers.

Scale 106
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Three Keys to Success in Sales: A BDR Perspective

InsightSquared

My transition into a BDR role at InsightSquared came shortly after spending my first few post-grad years gaining experience in a highly transactional, customer-facing sales role. If you’re late to the game like I was, life as a BDR is one hell of a grind. That’s not a gripe, either. It’s a fact. Believe it or not, the grind is the reason why I love my job.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Newly Launched: Zuora Black Network

Zuora

At Zuora, we have an ongoing commitment to maintaining a workplace where all employees feel comfortable being their true, authentic […]. The post Newly Launched: Zuora Black Network appeared first on Zuora.

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Why a Rapidly Changing World Requires Boards to Innovate and Bring Corporate Governance into the Digital Age

OpenView Labs

Editor’s Note: This article was first published on LinkedIn here. . Imagine a time when the world’s largest companies were run by boards comprised primarily of white men. These gentlemen met on the same dates, sat in the same room, in exactly the same seats, with the same agendas and often alongside many of the same faces they’ve seen for years.

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Beyond Lip Service: Attracting Women in Sales with Policies that [Really] Support Their Success

Sales Hacker

It’s easy to sit in front of a female sales job candidate and tell her that your company is a great place for her to work, but do your workplace policies actually support that rhetoric? Many companies are operating on outdated policies and procedures that might not include any support for gender-equality practices. Women in sales as well as women working in other areas of business (or other sectors of employment altogether) are looking for companies with clear positions on the fair and equ

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VMware firewall takes aim at defending apps in data center, cloud

IT World

VMware has taken the wraps off a firewall it says protects enterprise applications and data inside data centers or clouds. Unlike perimeter firewalls that filter traffic from an unlimited number of unknown hosts, VMware says its new Service-defined Firewall gains deep visibility into the hosts and services that generate network traffic by tapping into into its NSX network management software, vSphere hypervisors and AppDefense threat-detection system.

Cloud 53
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February Release Roundup

Totango

In February we had three releases focused on two main themes: scale management and enterprise-grade customization. The new features and enhancements are designed to help you scale your operations and create a better experience for your users. Scale Management. Stay Organized with new OneDrive and Google Drive Integrations. You can now connect your OneDrive or Google Drive accounts, enabling you to upload assets to SuccessBLOCs and attach them directly to Accounts.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Apple Loves Subscriptions. Unfortunately So Does the News Industry.

Zuora

This story was originally published by Barron’s titled, “Apple Wants Users to Subscribe to Apple News. Publishers Aren’t Playing Along.” […]. The post Apple Loves Subscriptions. Unfortunately So Does the News Industry. appeared first on Zuora.

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How to Effectively Follow-up After a Conference

Sales Hacker

It’s tempting for salespeople to grossly overestimate how many prospects they meet at a conference will close. And, this should be no surprise. In no other setting are buyers this nice to us! It’s great. It’s amazing. And, It’s almost a total mirage. Unfortunately, MOST prospects you meet at conferences are not as interested as they appear. Frankly, not even close to as interested as they appear.

Sales 42
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Want to know the secret to win women’s trust in your brand?

The Marketing & Growth Hacking Publication

Women’s empowerment continues to be an urgent point of focus around the world. As diversity becomes imperative to the future success of many businesses, brands need to go beyond simply advertising the message to ensure they’re living it. Women are banding together to prioritise collaboration over competition, forming safe spaces for creativity, camaraderie and connection.

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Flaws are being exposed, and a new model is imminent. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? What will emerge to supplement or replace it? Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers.

Scale 45
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Is Your Customer Segmentation Too Basic?

ChurnZero

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The 7 SaaS Onboarding Sins

SaaS Onboarding Emails

I get it?—?SaaS onboarding isn’t as enticing as lead generation. You don’t have to love it, but please avoid these cardinal sins. SaaS and subscription business onboarding is a bit like dating. You’ve done the work to get the date, but it’s far from over. In fact, this is make-or-break time. First impressions matter, there has to be a connection, and you better bring some value to the table.

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Subscription60: Friday, March 8th

ProfitWell

Welcome friends, to International Women's Day a focal point in the movement for total equality takeover. So rejoice in female fierceness with me, plus the subscription news and recurring revenue resources you can’t miss today. Click for sound. Get daily subscription insights direct to your inbox. Play. Feel free to skip this to get to the video --> Skip ?.

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7-Step Content Development Process [Step-by-Step Guide]

The Marketing & Growth Hacking Publication

You’ve probably heard the old adage that “content is king,” and perhaps you’ve even heard praise of the Inbound methodology. If so, you know that the way people make purchasing decisions is changing. People don’t want to be sold to. They want to do their own research and make their own informed decision. So, how do you connect with those potential buyers while they’re in the decision making phase?

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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How to Run a Comprehensive Heuristic Analysis on Your Site (+ Specific Questions You Can Ask!)

GetUplift

What’s a heuristic analysis, how do your run one and why on earth does it matter? If want to uncover new opportunities for optimization on your site or. Don’t have enough traffic or monthly conversions (300+) to run a meaningful, statistically significant A/B test or. You want to uncover any friction and roadblocks in your funnel so you can fix them and get those conversions up, … Then a heuristic analysis may just be the thing you need.

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Heuristic analysis: A step-by-step video guide for your website

GetUplift

What’s a heuristic analysis, how do your run one and why on earth does it matter? If want to uncover new opportunities for optimization on your site or. Don’t have enough traffic or monthly conversions (300+) to run a meaningful, statistically significant A/B test or. You want to uncover any friction and roadblocks in your funnel so you can fix them and get those conversions up, … Then a heuristic analysis may just be the thing you need.