Tue.Aug 24, 2021

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10 Marketing Tactics That Always Work for Early-Stage SaaS StartUps

SaaStr

Q: What are the best marketing techniques for an early stage SaaS startup? My list of things that almost always work: Try everything — and Double Down on anything that works. If your price point is very low, this sometimes doesn’t work. But in general, most startups find that at best 1–2 channels really work for them. It could be a partner program, or an app listing.

Scale 331
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4 Easy Steps to Start a Dropshipping Business

The Daily Egg

Dropshipping is unlikely to be the venture that gets you a mansion and a private jet. It can, however, be a nice, The post 4 Easy Steps to Start a Dropshipping Business appeared first on The Daily Egg.

Business 306
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Dear SaaStr: How Do Startups with 3 Founders Structure Their Board of Directors?

SaaStr

Q: How do startups with 3 founders often structure the Board of Directors to prepare for a Series A financing? Most traditional VCs will prefer 2 “Common” seats after the Series A. That typically would be the Founder-CEO and one other founder. 3 would be atypical. Nothing is impossible and if having all 3 of you stay on the board is truly very important, you can stick to your guns there.

Startup 261
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7 Easy Steps to Start a Lawn Care Business

The Daily Egg

Starting a lawn care business gives you the opportunity to have freedom in your work in a potentially lucrative field. But tackling. The post 7 Easy Steps to Start a Lawn Care Business appeared first on The Daily Egg.

Business 286
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Trint Employee Spotlight:  Sam Styczynski

Trint

What do you do at Trint and when did you join? I joined Trint in the fall of 2019 as a BDR (Business Development Representative), and I’m now settling into my CS (Customer Success) role, which I started in March. In my role I work alongside my subset of Enterprise accounts and make sure that they are set up for success with Trint. that they’re getting the most out of the contracts they’ve signed with us, and that their users are all trained up, and to essentially retain those Enterprise customer

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Typography 101: How to Choose the Right Landing Page Fonts

Unbounce

Imagine you’ve finished creating your brand name and messaging. After hours of research and brainstorming, you have a name and an offer you’re proud of. Then you send those deets over to your designer, and they come back with this business card : You’d cringe a little, right? You might be cringing right now. As a marketer, you know your choice of words matters.

Mobile 139
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Core SaaS Metrics Interview at SaaSBoomi Now Available on the Orbit Shift Podcast

Kellblog

I recently gave a presentation at SaaSBoomi , an India-based SaaS founder community, which was structured as an interview by Freshworks social media evangelist Jayadevan P K (aka, JPK). In the interview I answer the following questions: How do you look at ARR (Annual Recurring Revenue) and its relation to the valuation of a company? What else is a company’s valuation dependent on?

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Quora Marketing: Why and How to Use It

Neil Patel

If you are looking to build up your professional brand as an authority in your niche or industry , one great way to do so is to answer people’s questions. Even if you’re not the top expert on a particular topic, chances are you still know more than others. Quora is a great place to start. This question and answer network allows you to help others on any topic, from digital marketing to Zumba.

Marketing 118
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Improvise, Adapt, and Overcome: Sales Growth Tips from an Air Force Vet

Nimble - Sales

Don’t sweat it if you missed our webinar featuring Wes Schaeffer— we’ve got you covered! In this Webinar Replay, we’ll be going over Wes Schaeffer’s military secrets that you can apply to grow your sales. Nimble CEO Jon Ferrara was inspired by Wes’s willingness to speak the truth and his ability to deliver knowledge to […]. The post Improvise, Adapt, and Overcome: Sales Growth Tips from an Air Force Vet appeared first on Nimble Blog.

Sales 117
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Speed to Lead: How to Ramp SDRs Quickly and Effectively

Sales Hacker

In this session, three SDR managers talk all things enablement, coaching and motivation—and how to get your SDRs up to speed! The post Speed to Lead: How to Ramp SDRs Quickly and Effectively appeared first on Sales Hacker.

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Monitoring MRR Expansion from Upgraded Subscriptions in Stripe

Baremetrics

Arguably the most beautiful aspect of SaaS or subscription based businesses is the recurring revenue that comes with them. As a business owner or founder, you worry far less about how much cash is in the bank with the predictability that Monthly Recurring Revenue (MRR) brings. Then comes the opportunity to expand revenue with the help of upgraded subscriptions.

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CRM Data Migration: Tips for a Smooth Transfer

Trujay

So you decided to make the switch. The hard part of selecting a new CRM is complete; however, appropriate planning and preparation are essential to successful data migration or CRM migration. But how do you prep for the move? We’ve got a few hints and tips outlined below. Take a new CRM for a […]. The post CRM Data Migration: Tips for a Smooth Transfer appeared first on Trujay: Migration & Integration Solutions.

Data 83
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What Is Podcast Marketing?

Baremetrics

Podcast marketing is the act of marketing yourself, the products you sell, or your services by creating and distributing unique audio content. Free content is shared with listeners to influence and inform them about how your products or services can benefit them or their industry without being overly promotional. Table of Contents. Why podcasts? Why should businesses do podcast marketing?

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Top 23 cold calling videos you have to watch on YouTube

CloseSaaS

Are you starting out as a sales rep and want to become a master cold caller? The actionable tactics and live cold calls from professionals in this article have you covered. Watch these cold calling videos to learn the best sales strategies, polish your craft, and close more deals.

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CXOs: Rally Your Organization Around Net Dollar Retention As Your Value Metric

Valuize Consulting

Mobilize Your Team Around Your Most Pressing Value Metric. Net Dollar Retention (NDR) has quickly become the most important value metric in SaaS organizations and for good reason; NDR provides a clear picture of a company’s overall health and valuation. This is also why senior executives and board members are raising the alarm to rally their organization around NDR.

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SaaSOps Leaders Episode 7, Featuring Eric Tan

BetterCloud

BetterCloud CEO David Politis talks with Eric Tan, CIO at Coupa. Tan shares his thoughts on the evolution of IT (6:09), how he prioritizes his work based on larger business needs (10:58), why the most stubborn legacy companies have been forced to embrace SaaS (28:22), and his advice for IT automation at scale (37:16). Subscribe for this and future episodes of SaaSOps Leaders With David Politis on Spotify , Apple Podcasts , Google Podcasts , and SoundCloud.

Scaling 52
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CXOs: Rally Your Organization Around Net Dollar Retention As Your Value Metric

Valuize Consulting

Mobilize Your Team Around Your Most Pressing Value Metric. Net Dollar Retention (NDR) has quickly become the most important value metric in SaaS organizations and for good reason; NDR provides a clear picture of a company’s overall health and valuation. This is also why senior executives and board members are raising the alarm to rally their organization around NDR.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Product Tip Tuesday: Send As Alias Email Action

BetterCloud

Automation is the key to scaling IT activities, especially repetitive tasks that drag down the overall efficiency of a team. The ability to automate bulk updates for any department, group, or user within a network allows SaaSOps professionals to scale their work and focus on more strategic tasks. The “Send As Alias” action in BetterCloud allows IT teams to empower individuals to send from non-primary email addresses.

Scaling 52
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5 Great Benefits of Remote Working

SaaS Metrics

Defined as the ability to work from anywhere at any time, remote working has been on a full-on global work movement, particularly due to the Covid-19 pandemic leading to quarantine and the temporary closure of many businesses. The privilege of working remotely was once a status symbol, but nowadays, more and more. Read more. The post 5 Great Benefits of Remote Working first appeared on SaaS Metrics.

Metrics 52
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[Case Study] How Glossier Uses Content: 3 Tips To Master Brand Loyalty

ReSci

Glossier’s Brand Loyalty: Rules For Marketing Your Content Online beauty startup Glossier is experiencing some enviable growth. It has a vocal, enthusiastic fan base, largely comprised of the much-sought-after millennial crowd. It’s a strong, recognizable brand built on its cool-girl aesthetic. The eCommerce darling features products. The post [Case Study] How Glossier Uses Content: 3 Tips To Master Brand Loyalty appeared first on ReSci.

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Aug 24 – Customer Success Jobs

SmartKarrot

Role: VP Customer Success Location: Remote, United States Organization: SocialChorus As a VP of Customer Success, you will create a vision and strategic plan for leading Customer Success teams with delivering a scalable best-in-class customer journey for the 500+ global customers that maximizes revenue and retention. Define the various stages of the customer journey and lead the Customer Success teams to ensure the customers achieve the best experience possible within each stage.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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PODCAST 175: Protecting Migrant Children: International Social Service

Sales Hacker

In this episode of the Sales Hacker podcast, we’re thrilled to welcome Jean Ayoub , the Secretary-General and CEO at International Social Service (ISS). The ISS is a nonprofit organization that specializes in complex cross-border case management to protect migrant children. Join us for a moving conversation about some of the challenges facing workers who reunite children with families and how sales plays into their success. powered by Sounder.

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Effective Communication Strategies for Customer Success

SmartKarrot

Let’s face it. Your customers get you your bread and butter. You might have an awesome product, you may have industry leaders from the top B-schools of the town, and you might have great employees too – but all of that simmers into nothingness if you haven’t learned the art of effective communication yet. If you wish to ensure the best for customer success, you must hone up your communication skills.

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How Privy’s Integrated App Store Strategy Skyrocketed Their Growth

OpenView Labs

Before the team behind Privy discovered the power of an integrated app store distribution strategy, they were relying 100% on outbound—cold calling, cold emailing, webinars, lead nurturing, etc. This approach got them to about $100K in revenue, but it clearly wasn’t scalable. . Everything changed—and growth rocketed—when they pivoted to focus almost exclusively on an integrated app store approach.

Scale 100
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Three Steps to a Better Budget & Annual Plan

OPEXEngine

Business operates in a climate of constant change. Here’s how you can make your planning and budgeting process more Agile. This infographic originally was published on Bain & Company and republished with permission. The post Three Steps to a Better Budget & Annual Plan appeared first on OPEXEngine.

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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.

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How to Go Viral & the Science of Virality – Marketing Lessons from Internet Cats & Memes

Neil Patel

We marketers would like to believe we dominate the web, but we secretly admit to ourselves that cats and memes are the true rulers. It can be frustrating to pour hours of work and money into content, only to watch the next Evil Kermit or Sponge Bob meme pull more traffic. Is there a way to learn from the memes without pandering? As it happens, a cottage industry is popping up.

Marketing 145