OpenView Labs
JUNE 21, 2019
In the last few years, user onboarding has become increasingly popular. But like everything else, things change over time. The “traditional” user onboarding flows and walkthroughs don’t work anymore. For the modern user, they’re overwhelming and unnecessary. The main reason why a lot of people skip steps and walkthroughs is that they want to explore the product on their own.
ChurnZero
JUNE 21, 2019
[Q&A] How to Keep the Revenue Your Company Worked So Hard to Earn. . Companies work hard to attract and win their customers. They spend countless hours establishing key performance metrics and enforcing the appropriate disciplines so their marketing and sales teams can bring in leads and close deals to drive revenue and growth. Yet the amount of focus that leadership places on new business revenue is disproportionate to the amount of focus placed on existing customer revenue.
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Backlinkfy
JUNE 21, 2019
The business world is a realm of vaguely defined borders. Business is a place where having the right skills is important. Knowing what those skills are and when to use them isn’t always apparent. Here are 10 challenging business skills to master to stay competitive in your industry. In addition, you’ll find information on where these skills prove most useful so that you can apply them most effectively. 1.
SaaStr
JUNE 21, 2019
Ep. 243: Sara Varni is the CMO @ Twilio, the company building the future of communications allowing you to engage customers like never before on voice, SMS, WhatsApp or Video. Prior to their IPO in 2016, Twilio had raised over $250m in VC funding from some of the best in venture including USV, Bessemer, Salesforce, and Techstars just to name a few.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
FastSpring
JUNE 21, 2019
We’ve all heard the saying, “Any press is good press.” The same idea goes for customer reviews—any review, whether good or bad, is good for business. Yes, even bad reviews are good for your business. If you don’t believe me, jump down to #5, but come back here when you’re done. Anyway, customer reviews are super important for any business, but especially small businesses.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Sales Hacker
JUNE 21, 2019
True success always starts with a plan. And for sales success, nothing beats a strategic sales plan. Designed specifically to help your sales team drive more sales, a sales plan can show you where you’re at, where you want to be, and even more important, how to get there. The question, of course, is how to create a sales plan that actually impacts sales.
SaaStr
JUNE 21, 2019
It isn’t as radical change as it seems, but direct listings will become much more common. Now we have 2 big successes (Spotify + Slack), and 0 failures here. In the Age of the Unicorn, more and more start-ups will raise IPO levels of capital before an IPO. This is a new phenomenon, relatively speaking. Assuming their burn rate is also low, and the brand is strong enough to jump start liquidity without an IPO … why sell any primary shares and take the dilution from a traditional IPO?
Backlinkfy
JUNE 21, 2019
There are two opposite approaches when creating content online to grow your business. One is mainly technical — and it’s based on finding the best techniques and hacks to get to the first page in Google, getting paid clicks for lower prices, and generating more leads through better landing page optimization. The other is humanistic as it puts the benefits of consumers above all.
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