Incredo
MAY 22, 2019
Simply having a SaaS product that is useful, easy to use, customizable and affordable is not enough in order to ensure a steady stream of users. Sad, but true. To attract customers and show how beneficial their product is, nearly every single SaaS company offers users a free trial. However, not all free trials convert the way SaaS vendors would like to see happen.
InsightSquared
MAY 22, 2019
Many of you will at some point be faced with a board or executive team who want to get a slice of the juicy enterprise market after experiencing success in the mid-market. This article has some key takeaways on the pre-requisites for success from a sales org profile standpoint. I have assumed that your product is enterprise-ready and that you have determined relevance in this new segment.
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OpenView Labs
MAY 22, 2019
Editor’s Note: This article first appeared on DesiredPath’s blog here. . I have written about Customer Success and revenue in previous articles. Specifically, drilling into the question of why Customer Success fears owning revenue and examining the irrationality of that fear, why owning revenue is a natural extension of what Customer Success does and why it is good practice for the Customer Success executive to own revenue.
SaaStr
MAY 22, 2019
Meet SaaStr’s Most Respected Leaders of 2019. Our most popular CEO, COO’s and Presidents that spoke at SaaStr Annual 2019. Curious how we came up with this list? We found our most popular speakers by speaker views and likes, session bookmarks and ratings weighing categories more heavily for overall rating than initial interest. Using magic (standard deviation) we came up with the best of the best of our sessions as voted by you, our SaaStr community.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Nimble - Sales
MAY 22, 2019
Nimble has migrated its market-leading SaaS CRM from Amazon Web Services (AWS) to Microsoft Azure. The migration enables Nimble to tap into Microsoft’s world-class Azure platform and partner ecosystem to scale. With Microsoft as a global reseller, and promoting it as the simple CRM for Office 365, Nimble is able to help even larger teams […]. The post How Nimble + Azure Revolutionize Relationship Management for Office 365 Teams appeared first on Nimble Blog.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
FastSpring
MAY 22, 2019
Selling your digital product internationally is a huge opportunity to expand your business. It’s easy to deliver digital products to customers abroad, but acquiring international customers and scaling a successful global business requires paying attention to other aspects of ecommerce you probably have overlooked until now. Let’s go over a few of the most common mistakes when selling internationally. 1.
SaaStr
MAY 22, 2019
I think a CEO, or at least the founders, should have leverage as soon they can afford it. In both my start-ups, an “assistant” (office+paperwork+EA) was literally the first non-founder+engineering team I hired. Deal with office issues, help with basic functional QA, greet partners, help with travel drama, fix a marketing website, whatever it is. It gave us a ton of leverage.
Zuora
MAY 22, 2019
Zuora CIO Alvina Antar explains how IT leaders can lead the transformation to the subscription model. A potential win-win-win for customers, business and investors means technology leaders should quickly take charge to realize the opportunity of this business model innovation. The post How CIO’s can thrive in the subscription economy appeared first on Zuora.
Net-Results
MAY 22, 2019
Universities, like businesses, need to attract customers — or in this case, students. Then, once the students are inside, they must be communicated with (through various channels). Oftentimes these communications must be geared towards student classes, attributes, grades, etc, all data that can be captured in fields and stored in a marketing automation platform.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Kellblog
MAY 22, 2019
The folks at Host Analytics kindly asked me to speak at their annual conference, Host Perform 2019 , today in Las Vegas and I had a wonderful time speaking about one of my favorite topics: the board view of enterprise performance management (EPM) and, to some extent, companies and management teams in general. Embedded below are the slides from the presentation.
OpenView Labs
MAY 22, 2019
Andy Wilson is the Founder & CEO of Logikcull, a legal tech startup that’s revolutionizing how lawyers handle document discovery. In this episode, Andy explains why they pivoted from an annual subscription model to pay as you go and the implications this had on the business as a whole (spoiler: it changed everything). He also dives into how their mission drives decision-making and what they’ve done to help their customers have an amazing experience. ?.
Software Platform Consulting
MAY 22, 2019
A couple of posts ago , I started a series on SaaS metrics unique to enterprise-driven B2B Networks. In that first post, I covered the Buyer-Supplier revenue mix. This time, let’s consider modifying the concept of LTV/CAC to include an enterprise’s ecosystem. Modified LTV/CAC. There’s already too much written about LTV/CAC (see here , here , here ), so I will be brief.
ReSci
MAY 22, 2019
We've had a busy week here at Retention Science! We hosted a webinar earlier this week, and threw an event for local eCommerce executives just last night, right here in Los Angeles. The post Into the Future of Commerce – Los Angeles appeared first on ReSci.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
OpenView Labs
MAY 22, 2019
Editor’s Note: This article first appeared on DesiredPath’s blog here. . I have written about Customer Success and revenue in previous articles. Specifically, drilling into the question of why Customer Success fears owning revenue and examining the irrationality of that fear, why owning revenue is a natural extension of what Customer Success does and why it is good practice for the Customer Success executive to own revenue.
SaaS Onboarding Emails
MAY 22, 2019
Email is a wonderfully diverse tool to incorporate into your marketing ecosystem. But sometimes, you run out of ideas. Or you aren’t sure where to even start. That stops now! Keeping users engaged and participating in active dialogue helps you focus on customer success and ultimately reduces churn. Let’s explore some new ways to use email and look at a few examples.
OpenView Labs
MAY 22, 2019
Andy Wilson is the Founder & CEO of Logikcull, a legal tech startup that’s revolutionizing how lawyers handle document discovery. In this episode, Andy explains why they pivoted from an annual subscription model to pay as you go and the implications this had on the business as a whole (spoiler: it changed everything). He also dives into how their mission drives decision-making and what they’ve done to help their customers have an amazing experience. ?.
Intercom, Inc.
MAY 22, 2019
If you wanted to know your customers’ gripes and praises in the past, you had to assemble a series of questions anticipating their possible answer. Then you had to try to reach them via email and convince them to fill it out. But there’s a better way now. Deepa Subramanian (a graduate of Harvard Law School and a veteran of Salesforce) set out to improve businesses’ understanding of the customer voice by co-founding Wootric , a platform that offers a range of feedback collection and a
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
OpenView Labs
MAY 22, 2019
Editor’s Note: This article first appeared on DesiredPath’s blog here. . I have written about Customer Success and revenue in previous articles. Specifically, drilling into the question of why Customer Success fears owning revenue and examining the irrationality of that fear, why owning revenue is a natural extension of what Customer Success does and why it is good practice for the Customer Success executive to own revenue.
Incredo
MAY 22, 2019
Simply having a SaaS product that is useful, easy to use, customizable and affordable is not enough in order to ensure a steady stream of users. Sad, but true. To attract customers and show how beneficial their product is, nearly every single SaaS company offers users a free trial. However, not all free trials convert the way SaaS vendors would like to see happen.
OpenView Labs
MAY 22, 2019
Andy Wilson is the Founder & CEO of Logikcull, a legal tech startup that’s revolutionizing how lawyers handle document discovery. In this episode, Andy explains why they pivoted from an annual subscription model to pay as you go and the implications this had on the business as a whole (spoiler: it changed everything). He also dives into how their mission drives decision-making and what they’ve done to help their customers have an amazing experience. ?.
ITPro
MAY 22, 2019
News. Flagship product gets additional features heavily influenced by the consumer tech user experience.
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Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.
Incredo
MAY 22, 2019
Simply having a SaaS product that is useful, easy to use, customizable and affordable is not enough in order to ensure a steady stream of users. Sad, but true. To attract customers and show how beneficial their product is, nearly every single SaaS company offers users a free trial. However, not all free trials convert the way SaaS vendors would like to see happen.
CustomerSuccessBox
MAY 22, 2019
Customer segmentation has become vital to provide a holistic customer experience. When a company is small (< 100 customers) and is setting up the customer success practice, customer segmentation may not seem that important. There would be a small number of customers who can be managed, by a small customer success team or a single customer success manager (CSM) in case of ARPA < $5k, without much difficulty.
Sales Hacker
MAY 22, 2019
I’ve seen it time and time again… A company’s marketing team dedicates their already stretched resources to develop strong, accurate buyer personas — but no one actually uses it. Let alone the sales team, where it would do the most good. As it turns out, buyer persona research is one of — if not THE — most critical foundations for successful sales.
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