Fri.Apr 30, 2021

How to Calculate the Cost of Customer Retention Versus Customer Acquisition

Totango

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. Calculating the Cost of Customer Acquisition.

Maybe Every SaaS Contract Should Have An Automatic Out Clause

SaaStr

Lately at SaaStr, we’ve become more and more buyers of SaaS software ourselves. Our own tiny little team and organization has grown, and we have to start putting the infrastructure in place for a $20m+ business.

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Blog Vs. Website: Beginner’s Guide

The Daily Egg

You’ve finally gotten around to launching your online presence, but there is one last hurdle. You can’t decide between a website and a blog. Aren’t they the same? A blog is a type of website, but a website isn’t necessarily a blog.

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We All Sort of Underestimate the Power of 110%+ NRR

SaaStr

120% NRR: Your revenue doubles in 5 years even with no new customers. 110% NRR: Your revenue doubles in 8 years even with no new customers. 100% NRR: Your revenue stays the same with no new customers. — Jason BeKind Lemkin (@jasonlk) April 20, 2021.

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The SaaS Guide to Conversion Rate Optimization

Every SaaS business has a strategic responsibility to improve Conversion Rate Optimization across their product or site. Learn 7 detailed steps to infuse data into your process, surface customer drop-off points, and generate ideas to drive conversion.

How 13 SaaS Companies Use Community Marketing to Grow

Natalia Luneva

In my guest post on CustomerThink I talked about the benefits of community building and how it helps SaaS companies get a few steps ahead of their competition.

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How to Make Money by Requiring a Minimum Order Quantity (MOQ)

Neil Patel

If you run or are starting an e-commerce business , you might have heard the term “minimum order quantity,” or MOQ, floating around. If you have heard of it, chances are you feel conflicted. There’s advice for and against this method.

Building a Company That People Root For with Andrew Gazdecki

Chart Mogul

Today we are pleased to announce a new season of the SaaS Open Mic Podcast hosted by me, Olivia Jarvis — 🎉 woohoo!! I hope you are as excited as we are for fresh discussions featuring new voices, opinions, and experiences in SaaS.

Behavioral Segmentation: What is it?

Baremetrics

This article focuses on Behavioral segmentation. This segmentation gives you insight into how customers interact with your brand, so you can focus your marketing campaigns effectively. Knowing more about your customers and their behavior helps you to market to them successfully.

How to Use First-Party Data for Ad Personalization

Neil Patel

Have you ever felt like someone was watching you online? Those shoes you just searched for on Amazon suddenly show up in ads on Facebook. Maybe you start seeing ads on YouTube for a resort you were researching for an upcoming vacation. The truth is, you are being watched.

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4 Approaches to Data Analytics

As the analytics landscape continues to evolve, application teams who need to embed dashboards, reports, and other analytics capabilities in their applications can choose from dozens of solutions. How do you differentiate one solution from the next?

Beginner Tips for Playing 3D Online Slots

SaaS Metrics

Online slots are becoming increasingly popular in recent years, as many casino lovers are transitioning from going exclusively in land-based casinos to playing more in online casinos.

A Letter From Our CEO: BIG RYG 2021

ChurnZero

BIG RYG: Virtual is back, plus an all-new event for even more content and speakers. Like most events last year, our inaugural industry conference BIG RYG pivoted from an in-person experience to an entirely digital one. While we were?disappointed?we disappointed?we

Psychographic Segmentation: A Simple Guide For Marketers

Unbounce

Most marketers understand the importance of customer research. Still, when it comes to creating a complete profile of our audience using data, it’s tough to know where to begin.

Choose the Right Analytics Tool for Your Billing Data—Ask These 8 Questions

Chargify

Find the right-fit data analytics tool that will comprehensively evaluate and optimize your billing data to propel your B2B SaaS company’s success. The post Choose the Right Analytics Tool for Your Billing Data—Ask These 8 Questions appeared first on Chargify.

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SaaS Chart of Accounts

It’s no secret that general ledgers aren’t optimized for SaaS companies. Your QuickBooks or Xero Chart of Accounts is no different. The following Excel template is a sample Chart of Accounts that you can download and customize to fit your business needs.