Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. Calculating the Cost of Customer Acquisition. To compare the cost of customer retention versus customer acquisition, let’s start with average customer acquisition cost (CAC), which tends to be the more expensive of the two categories.

Acquisition 63

Acquisition Retention Social Media Advertising 63

SaaStr

APRIL 30, 2021

Lately at SaaStr, we’ve become more and more buyers of SaaS software ourselves. Our own tiny little team and organization has grown, and we have to start putting the infrastructure in place for a $20m+ business. And it’s been a vivid reminder of what I hate so much about buying software: Vendors selling you software you never use or deploy.

SaaS 265

SaaS Pricing Software Churn 265

The Daily Egg

APRIL 30, 2021

You’ve finally gotten around to launching your online presence, but there is one last hurdle. You can’t decide between a website and a blog. Aren’t they the same? A blog is a type of website, but a website isn’t necessarily a blog. It may sound confusing at first, but I’ll take you through the differences […]. The post Blog Vs.

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SaaStr

APRIL 30, 2021

120% NRR: Your revenue doubles in 5 years even with no new customers. 110% NRR: Your revenue doubles in 8 years even with no new customers. 100% NRR: Your revenue stays the same with no new customers. — Jason BeKind Lemkin (@jasonlk) April 20, 2021. We all have figured out now that top-tier NRR is the key to the winners in SaaS. Some best-of-breed examples: Snowflake’s NRR is 162%.

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SMB Benchmarks Enterprise B2B 249

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Neil Patel

APRIL 30, 2021

If you run or are starting an e-commerce business , you might have heard the term “minimum order quantity,” or MOQ, floating around. If you have heard of it, chances are you feel conflicted. There’s advice for and against this method. This makes it difficult to decide whether it’s the right choice for you, especially if you don’t understand how it works and how it can make you money.

Scale 133

Scale Systems Review Pricing Strategy 133

Baremetrics

APRIL 30, 2021

This article focuses on Behavioral segmentation. This segmentation gives you insight into how customers interact with your brand, so you can focus your marketing campaigns effectively. Knowing more about your customers and their behavior helps you to market to them successfully. Segmentation is a powerful strategy that groups your customers according to specific criteria.

Social Media 105

Social Media Sales Funnel Market Segmentation Subscription 105

Natalia Luneva

APRIL 30, 2021

In my guest post on CustomerThink I talked about the benefits of community building and how it helps SaaS companies get a few steps ahead of their competition. To get more practical, I recently interviewed over 10 SaaS companies and asked them 4 questions: Which platform(s) do you use to run your community? . How long has your community been running?

Marketing 98

Marketing Social Media SaaS New CTO 98

FastSpring

APRIL 30, 2021

Localized pricing helps software and SaaS companies expand their customer base and increase conversions. When price localization isn’t a part of your growth strategy, it limits long-term growth and prevents your business from reaching customers that want your products and services. When your website and pricing are localized, customers also have less confusion and fewer objections, which leads to a more seamless buying experience (and fewer abandoned carts and stale deals).

Payment Methods 79

Payment Methods SaaS Payments Payments Pricing 79

Chargify

APRIL 30, 2021

Find the right-fit data analytics tool that will comprehensively evaluate and optimize your billing data to propel your B2B SaaS company’s success. The post Choose the Right Analytics Tool for Your Billing Data—Ask These 8 Questions appeared first on Chargify.

Data 89

Data B2B SaaS Forecasting 89

Advertisement

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

Chart Mogul

APRIL 30, 2021

Today we are pleased to announce a new season of the SaaS Open Mic Podcast hosted by me, Olivia Jarvis — 🎉 woohoo!! I hope you are as excited as we are for fresh discussions featuring new voices, opinions, and experiences in SaaS. We were motivated to relaunch this podcast because each week, we speak … Today we are pleased to announce a new season of the SaaS Open Mic Podcast hosted by me, Olivia Jarvis — 🎉 woohoo!!

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Interviewing Acquisition Startup Branding 72

SaaS Metrics

APRIL 30, 2021

Online slots are becoming increasingly popular in recent years, as many casino lovers are transitioning from going exclusively in land-based casinos to playing more in online casinos. It is not surprising that the number of players in online casinos and their digital slot machines are steadily increasing, as casino websites offer a. Read more. The post Beginner Tips for Playing 3D Online Slots first appeared on SaaS Metrics.

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Metrics SaaS 52

Chart Mogul

APRIL 30, 2021

Today we are pleased to announce a new season of the SaaS Open Mic Podcast hosted by me, Olivia Jarvis — 🎉 woohoo!! I hope you are as excited as we are for fresh discussions featuring new voices, opinions, and experiences in SaaS. We were motivated to relaunch this podcast because each week, we speak … Today we are pleased to announce a new season of the SaaS Open Mic Podcast hosted by me, Olivia Jarvis — 🎉 woohoo!!

Interviewing 52

Interviewing Acquisition Startup Branding 52

ChurnZero

APRIL 30, 2021

BIG RYG: Virtual is back, plus an all-new event for even more content and speakers. Like most events last year, our inaugural industry conference BIG RYG pivoted from an in-person experience to an entirely digital one. While we were?disappointed?we couldn’t bring our peers together at our home base in Washington, D.C.?we didn’t anticipate the enthusiasm from the industry when we announced our virtual BIG RYG.

Scale 52

Scale Interviewing Churn Customer Success 52

Advertisement

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

Revenue

SmartKarrot

APRIL 30, 2021

Role: Director of Customer Success, eCommerce Location: Cincinnati, OH, US Organization: Quotient Technology Inc. As a Director of Customer Success, you will lead, enable and empower a geographically dispersed team of Customer Success, eCommerce professionals resulting in superior customer experiences. Evaluate, optimize current and recommend new strategies to grow client business.

Customer Success 10

Customer Success Leadership Retention Trends 10

Neil Patel

APRIL 30, 2021

Have you ever felt like someone was watching you online? Those shoes you just searched for on Amazon suddenly show up in ads on Facebook. Maybe you start seeing ads on YouTube for a resort you were researching for an upcoming vacation. The truth is, you are being watched. In fact, marketers have used cookies to track the actions of internet users for years—but that may soon change.

Data 116

Data Advertising Branding Technical Review 116

Unbounce

APRIL 30, 2021

Most marketers understand the importance of customer research. Still, when it comes to creating a complete profile of our audience using data, it’s tough to know where to begin. The most common starting point is demographic data: who our customers are, from age to sex, race, marital status, and income level. Demographic data can be incredibly helpful.

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Payment Methods Marketing Payment Services Payments 141