3 Behavioral Economic Principles for Customer Success
ChurnZero
MARCH 5, 2021
“But I did everything right.”. Have you ever bemoaned this common refrain after a customer unexpectedly churns? You adhered to the best practices. Your customer said they were happy. You thought everything was going swimmingly, perhaps even exceptionally well. Customer engaging? Check. Customer satisfied? Check. Customer seeing results? Check. . But still, when presented with the opportunity to leave, your customer just up and churns on you.
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