Thu.Dec 05, 2019

Ok, Google: Scale my SaaS business

Inside Intercom

? ?. Over a few decades, SaaS has evolved from a lofty concept to an integral part of the modern business landscape. In many respects, it’s now almost impossible to envisage a work environment that doesn’t rely on a SaaS product in some shape or form.

Recurring revenue: drive business growth with simple metrics

ProfitWell

Recurring revenue is the lifeblood of subscription companies, and for good reason. First, it lowers the activation energy required for companies to try the product. Companies can try the product before committing to a multi-year license.

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SaaS Cash Conversion Score – What Does It Mean?

OPEXEngine

Last week, Bessemer released interesting new research regarding the return on invested capital. Three key take-aways from their analysis: Founders and CEOs should evaluate how effectively they are turning their capital into ARR instead of the size of their funding rounds. A new metric, called the Cash Conversion Score (CCS), shows the return on investment for each dollar ever invested in the company. Bessemer found that the CCS is a good indicator of internal rate of return (IRR) for investors.

Cloud 43

5 Interesting Learnings From Slack at $700m+ in ARR

SaaStr

Although most of us aren’t quite approaching $1b in ARR, we can still learn from the leaders. We last checked in on Slack as it was IPO’ing. Now with some time as a public company under its belt, what can we learn from them?

Cloud 174

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

How to show up confidently anywhere (including sales calls!) with Alex Perry

Predictable Revenue

In sales, and in life, there are few traits more important than genuine confidence – the confidence that people exude when they are simply being themselves. When you can access that state, and harness it for the betterment of yourself and your job, you can move mountains.and close lots of deals, and Alex Perry explains how to do it! The post How to show up confidently anywhere (including sales calls!) with Alex Perry appeared first on Predictable Revenue.

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How to Drive Customer Advocacy

Totango

Your business is successful because you deliver value to customers. Their growth supports your growth, and advocating for them with help you both be successful. Customer advocacy is the art of learning what customers need and working to help them gain the value that is in their best interest.

7 B2B Marketing Trends for 2020

OpenView Labs

The B2B buyer’s journey is not the same as it was ten or even five years ago. Nowadays, B2B buyers perform an average of 12 searches online before engaging with a business. The shift in customer buying behavior is forcing marketers to modernize their marketing strategy.

Hiring Sales Reps: How to Recognize Top Performers BEFORE You Hire

Sales Hacker

When hiring sales reps, what qualities do you look for? This was the question Scott Barker posted recently on LinkedIn. It gets you thinking, doesn’t it?

Inside Intercom survey – what content do you need to excel at your job?

Inside Intercom

We’ve often said that the key to engaging your customers is to send the right message to the right person, at the right time. The same is just as true about our content. That’s why we’d love to learn more about you – our Inside Intercom readers and podcast listeners.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

33 Customer Service Quotes to Inspire, Spark Questions & Help Your Team Thrive

Groove HQ

These legendary quotes contain timeless wisdom to help you and your team through any situation: the good, the bad, and the ugly. Quotes” (see what I did there?) are tricky things. It’s far too easy to get lost in “motivation porn,” spending far too much time reading and sharing witty sayings, and not actually getting […]. The post 33 Customer Service Quotes to Inspire, Spark Questions & Help Your Team Thrive appeared first on Groove Blog. Customer Support

Why Every Startup Needs an Inverted Demand Generation Funnel, Part II

Kellblog

In the previous post, I introduced the idea of an inverted demand generation (demandgen) funnel which we can use to calculate a marketing demandgen budget based given a sales target, an average sales price (ASP), and a set of conversion rates along the funnel.

How To Use Instagram With Small Retail Businesses? Everything You Need To Know

SaaS Metrics

Just because you are a small retail business doesn’t mean you shouldn’t be on Instagram. Over the last 5 years consumer habits have been changing, previously we couldn’t get enough of the mass-produced items from the faceless corporations.

Nimble Ranked a Top 3 Global CRM Vendor on Capterra out of 700+ CRMs

Nimble - Sales

We’re excited to announce that Nimble was ranked in the Top 3 on Capterra’s list of Top 20 Customer Relationship Management Software out of 700+ CRM products! We Couldn’t Do it Without You!

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

Subscription Economy News: Week of 12/2/2019

Zuora

Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News: Week of 12/2/2019 appeared first on Zuora. Subscription Economy

Tips for Digitally Transforming Your Communication Strategies

Nimble - Sales

Digital transformation, or DX, has been at the forefront of business conversations for several years as organizations search for the best ways to use the technology available today.

Weekly Walk with Zipwhip’s CEO, John Lauer

OpenView Labs

The post Weekly Walk with Zipwhip’s CEO, John Lauer appeared first on OpenView

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AWS beefs up SageMaker machine learning

IT World

Amazon Web Services has expanded the capabilities of its Amazon SageMaker machine learning toolkit to address a number of challenges that enterprises confront when trying to operationalize machine learning, from model organization, training, and optimization to monitoring the performance of models in production.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Subscription in the kitchen (Clone)

ProfitWell

Today, there’s nothing better than BBQ. We're also seeing subscription in the kitchen. Plus, learning how to amp up your product release posts. Because face it, they’re kind of lame. Your top subscription news. Down home cooking. What’s better than good old fashioned barbeque? Well, if you’re a vegetarian, probably a lot of things.) But for the meat lovers out there, we have news. Texas BBQ restaurant Salt Lick just dropped its own subscription service.

Facebook hit with another lawsuit over misrepresenting video ad metrics

The Marketing & Growth Hacking Publication

You may not have heard of the high-tech company, Quirky, which filed for bankruptcy and then starting selling off its assets in 2015. You may, however, have heard of Wink , a home automation hub.

The Video-First Future of Ecommerce

Andreessen Horowitz

In the future, we’re all going to be shopping on video apps like TikTok. Whether you’re buying instant noodles or high-end sweaters, it has become increasingly clear that short video clips are the future of ecommerce.

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The battle is long over: Mobile is the clear winner

The Marketing & Growth Hacking Publication

We passed the tipping point in 2014. Since then, the use of mobile has exploded. If you’re still focusing on your desktop website first, you’re way behind. 71% of web traffic in the United States is mobile, according to ComScore. Mobile usage is larger than desktop in almost every country.

Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.

Groove in November: iOS and Android Apps, CRM Progress, API Updates, and More!

Groove HQ

Cloud 11