Tom Tunguz
AUGUST 8, 2019
Which sectors see more startup company formation than others? The answer has changed quite a bit over the last 8 years. Some sectors have hit their apogee and are declining. Others have grown by more than 3x. Yet others are growing geometrically. Let’s take a look. Hot Spaces. Artificial Intelligence - yes, it’s a buzzword but it’s more than that.
Intercom, Inc.
AUGUST 8, 2019
? ? ?. Today, we’re dissecting the customer experience at one of the hottest companies around: Slack. As someone who’s immersed in customer-experience questions and concerns day-in and day-out here at Intercom, I was fascinated to hear how Slack’s entire team dedicated itself to thinking about the end-to-end customer experience. And I was excited to sit down behind the mic with Lane Collins.
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Nimble - Sales
AUGUST 8, 2019
Chatbots have become an integral part of digital communication across web, social media, and mobile app interfaces. Marketers are increasingly growing fond of chatbots because of effortless, fast-paced, and customer-centric communication in different contexts. With the increasing popularity of chatbots, more and more brands are embracing them. In 2019 and beyond, we can expect chatbots […].
Agile Payments
AUGUST 8, 2019
The 2019 payments landscape has inherent risks for any SaaS applications. For example, imagine you are a business owner with 500 customers that you bill $100 per month on a recurring basis. Your business runs and plans based on $50,000 per month coming in the door on a regular basis. It took a long time and a lot of work to get to the point where your business generates that amount of reliable predictable income.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
IT World
AUGUST 8, 2019
There has perhaps never been so much angst over whether open source software development is sustainable, and yet there has never been clearer evidence that we’re in the golden age of open source. Or on the cusp. Here and there an open source company might struggle to make a buck, but as a community of communities, open source has never been healthier.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
CustomerSuccessBox
AUGUST 8, 2019
If you own, manage or work for a Software as-a-Service (SaaS) business, you are embroiled in quite a heated competition on a daily basis. A number of subtleties have the potential to make a difference in your company’s bottom line. In particular, customer success matters a great deal. Let’s take a look at the purpose of customer success for SaaS businesses.
IT World
AUGUST 8, 2019
There has perhaps never been so much angst over whether open source software development is sustainable, and yet there has never been clearer evidence that we’re in the golden age of open source. Or on the cusp. Here and there an open source company might struggle to make a buck, but as a community of communities, open source has never been healthier.
Zuora
AUGUST 8, 2019
A recent survey conducted by The Harris Poll on behalf of Zuora, suggests a new commercial era defined by "the end of ownership." Learn the best practices for your business to accomodate this change. The post The Retail War Is For Long-Term Subscribers, Not Unit Sales appeared first on Zuora.
BrightBack
AUGUST 8, 2019
When it comes to retention, many companies try one-off solutions that don’t lead to impactful results. A failing retention strategy is an expensive problem. According to a recent Private SaaS Company Survey by KBCM Technology Group (formerly Pacific Crest Securities), a dollar acquired costs $1.15 vs. $0.15 per dollar retained. The following six principles represent a methodology founded on the belief that the best way to retain customers is to reimagine the cancel experience.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
OpenView Labs
AUGUST 8, 2019
More and more companies, especially at the seed stage , are building freemium and free trial offerings to acquire prospective users. Freemium can be an amazing acquisition engine, opening the top of the funnel and halving your customer acquisition costs (CAC) during a period where the industry as a whole sees CAC on the rise. That being said, freemium can be too much of a good thing.
Zuora
AUGUST 8, 2019
Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News – Week of 8/5/2019 appeared first on Zuora.
ProfitWell
AUGUST 8, 2019
For years, I’ve seen companies start their pricing journey by simply pulling a number out of their hat and calling it a day. Some get close, guided by their competitors’ prices (which were likely pulled from their own hats). Others find themselves hemorrhaging sales as they stand slack-jawed wondering what went wrong. We’ve talked before about pricing strategy being like a dartboard.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
OpenView Labs
AUGUST 8, 2019
This week, we dropped a killer piece of #ProductLedGrowth content from OV’s Blake Bartlett. Casey Renner chatted with Blake about his article, including the definition of product led growth, how the end user has become the ultimate buyer and the importance of building and distributing your product to this group. In case you missed it, you can find Blake’s article here.
Unbounce
AUGUST 8, 2019
As marketers, we love to use fancy words to describe the things we do (and we also like to change ‘em up a lot). Content isn’t long-lasting, it’s evergreen. You don’t need a marketing funnel, you need a flywheel. And don’t even get us started on growth hacking. But as buzzwords come and go, you’re likely to come across an outdated or unusual phrase like “squeeze pages” for the first time and wonder—hey, what the heck does that even mean?
SaaStr
AUGUST 8, 2019
The first step in success with SMB clients is to recognize that it’s not a one size fits all scenario. Companies need a specialized approach for SMB accounts, different than the tactics used for Enterprise. Andrei Brasoveanu will sit down for a conversation with Agnes Bazin Doctolib on how to create a targeted and effective sales process tailor-made for SMB.
Totango
AUGUST 8, 2019
Imagine if you could give your customers that “day 1” feeling of excitement and potential throughout the entire customer journey. That’s the goal Amazon CEO Jeff Bezos has for his customers. In his 2016 letter to Amazon shareholders , Bezos describes the preservation of this day 1 feeling as the biggest driver for pursuing a customer-centric approach.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
SaaStr
AUGUST 8, 2019
The first step in success with SMB clients is to recognize that it’s not a one size fits all scenario. Companies need a specialized approach for SMB accounts, different than the tactics used for Enterprise. Andrei Brasoveanu will sit down for a conversation with Agnes Bazin Doctolib on how to create a targeted and effective sales process tailor-made for SMB.
IT World
AUGUST 8, 2019
API stands for application programming interface, a concept that applies everywhere from command-line tools to enterprise Java code to Ruby on Rails web apps. An API is a way to programmatically interact with a separate software component or resource. Unless you write every single line of code from scratch, you’re going to be interacting with external software components, each with its own API.
Chargify
AUGUST 8, 2019
A 3% tax might not sound like a big deal, but it’s got some big tech companies (and the White House) pretty riled up. . Last month, the French Senate passed a new law charging tech giants a 3% digital tax on all revenues earned within France—and it all went downhill from there. Amazon is against it, Democrats and Republicans have teamed up to denounce it , and President Trump went a step further and started complaining about French wine Twitter. . ( Image Source ).
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