Tue.Dec 01, 2020

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Levering Your CFO to Drive SaaS Company Growth

Sage Intacct

Despite the role that CEOs, CTOs, and product managers play in a startup’s success, finance is the only department in a SaaS startup that touches every part of the customer journey. With a unique money-focused perspective, finance employees have access to data across every type of product and customer. So while SaaS CFOs are not the most talked-about startup leaders, they can have a huge impact on the business.

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When It’s Worth It To Hire an Interim VP of Sales

SaaStr

We’ve talked a lot on SaaStr about the damage a bad VP of Sales can do. They often make things much worse than they were before — and burn a year and half of your capital doing it. More on that, and the line between Great, Good and Bad here : But what if you are struggling to just find a Good VP of Sales … should you hire an Interim one?

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Collaborative workflows with the Trint Editor

Trint

Find the moments that matter fast with the Trint Editor. Teams can easily review, edit and verify transcripts simultaneously. Playback your audio or video files and watch the transcript unfold. Download the guide on the Trint Editor.

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What VCs Do With Their Time. Hint: Most of It Isn’t New Investments

SaaStr

Q: What are the main responsibilities of an average venture capitalist? Let’s break it down a bit. General Partners at VC firms have to: Raise capital. Yes, VCs themselves have to raise the money they invest. If you are top tier firm, with a long track record, this often can be done easily. If you aren’t though, it can take years. And so this can consume anywhere from 5%-50% of your time.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Trint Closes Series A Acceleration Round With Edge Investments

Trint

London-based Edge Investments supported the round, led by The New York Times Company LONDON—December 1, 2020— Trint , the leading speech-to-text platform for content creation, today announced the close of its Series A Acceleration round with an investment of £5M (~$6.7M). The round, opened in August by The New York Times Company, closes with a £2M (~$2.6M) investment from Edge , the leading growth investor in the UK creative economy.

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Totango Product Update -Staying warm in Fiji

Totango

Hi there, I hope all of you had a great weekend, and for those who celebrated Thanksgiving, I hope you got some additional rest and relaxation. We are almost at the end of this special weird year moving swiftly towards 2021. Before we get to the new year, we still have some great functionality we would like to deliver by the end of 2020. New Totango usage analytics will allow admins and users to report the usage and performance of the team.

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How to Find Paid Social Media Keyword Ideas From Top Hashtags

Neil Patel

In the world of digital marketing , content is king. And keywords hold the keys to that kingdom. They unlock connections to your target market—people who are looking for what you’re trying to sell. When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Knowing which keywords to use throughout the copy of your campaign can be a pain.

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How to Prevent Customer Churn

Totango

Loyal customers are one of the most valuable assets a company can have. Not only does customer loyalty equal a higher lifetime value as compared to short-term clientele, but long-term customers boost brand image and are more likely to provide word-of-mouth advertising to their peers. A high churn rate can reflect poorly on your enterprise and require you to invest more in customer acquisition; retention efforts are far less costly and often provide more positive results.

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Your Quick Guide to SaaS Subscription Billing

Chargify

If you want this subscription billing to truly work for your SaaS business, you need to go beyond the basics and understand the many layers and components that make it work. In this article, we’ll cover 6 key components of SaaS subscription billing that will help your brand reach its full potential. The post Your Quick Guide to SaaS Subscription Billing appeared first on Chargify.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. Subscribe to the Sales Hacker Podcast. We’re on iTunes. And on Stitcher. Show Agenda and Timestamps. Show Introduction [00:01]. Who is Jake Sorofman and what is MetaCX?[2:00]. A career marketer’s advantage in growing holistic revenue [17:54].

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Sales Forecasts and Pipeline Reviews: Why and How

Point Nine Land

A methodology in five simple steps I learned how to run forecast and pipeline reviews, first, by distilling what my sales managers did when I was a sales rep and, then, building my own systems as a sales leader at Revinate, at Framer, and advising a number of B2B SaaS companies. I still find it fascinating that there’s no formal training or widely accepted methods for such an important part of sales and that most of us have to learn on the job.

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Top 5 Most Popular ChurnZero Webinars to Watch and Share

ChurnZero

Webinars are a quick and easy way to find out more about a topic especially if you don’t know where to start. As we have a large library of on-demand webinar content in our Resources center , we often get asked by customers, which ones are the most popular and must-see to get caught up on. So, without further ado, here’s a list of our top five most poplar ChurnZero webinars for you to watch and share today!

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How the Busiest People in SaaS Manage Their Email

OpenView Labs

Ever have one of those days where as soon as you send an email, you immediately get a new one? And then you get another. And another. It feels like you’ll never be able to catch up. We’ve been there. To be honest, we’re there right now thanks to taking a few days off last week for Thanksgiving. So to unlock the mystery of managing email more effectively, we asked some of the busiest leaders we know to tell us how they stay on top of their inboxes.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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How to conduct better interviews for sales jobs (without asking someone to sell a pen)

CloseSaaS

Sometimes it's hard to figure out if a sales candidate is actually qualified and not just skilled at interviewing. Here are questions and tactics you can use to discover if the candidate actually has what it takes to excel in sales.

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5 Reasons Why Online Marketing is Important

SaaS Metrics

The internet is becoming bigger or wider in today’s era, and many companies are now taking advantage of the benefits that the World Wide Web gives to their business. One of those benefits is online marketing, wherein a company will able to market or advertise their product through online ads or through social media posts. If you have an up and running company, you should also use online marketing, as it will allow your products to have more presence in the industry besides having physical ads.

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SAAS Marketing Growth Hacking Roadmap For 2021 [19 Strategies]

How To Buy Saas

SaaS is a global software solution created by different businesses in order to improve human activities in a matter of clicks. SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers. In this saas marketing strategy guide, we are going to tell you everything about saas marketing.

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Dec 1 – Customer Success Jobs

SmartKarrot

Role: Vice President of Customer Success Location: Salt Lake City Metropolitan Area, US Organization: Strider Technologies As a Vice President of Customer Success, you will help identify and build great customer success practices that scale across a growing company. Lead the Customer Success organization that is responsible for building and quarter-backing the execution of the Outcome Delivery, Customer Management, Escalation, and Renewal playbooks with Strider customers.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Best Data Visualization Tools

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The right image convinces a conference room instantly. Sell that new client, get your boss’s approval, and rally the team behind you. Data visualization tools turn a whole mess of numbers into a crisp image that says it all.

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How to Leverage Account Intelligence to Drive Customer Success

SmartKarrot

While many companies have realized the importance of customer success, achieving it is still being explored. A key aspect that dictates the essence, plan, and strategy of customer success (CS) is customer data. Accessing meaningful data points that can give insights on the customer journey can be difficult. When you do not capture these data points, it is easy to miss opportunities.