Thu.Aug 15, 2019

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The Best Pricing Tool for Your Subscription Business: Tips + Options

ProfitWell

Pricing isn’t about numbers; it’s about knowing. In a fast, complex, changing world, businesses need both knowledge and flexibility in abundance when determining their pricing strategy. A business that doesn’t take a dynamic approach to its pricing won’t be able to optimize customer value and won’t stay competitive for long. When developing a pricing strategy so that it fits these requirements, choosing the best pricing tool for your subscription business is vital.

Pricing 40
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The Simple Reason Why Your B2B Lead Gen Conversion Rates Are Completely Wrong

Unbounce

B2B 111
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How Revenue-Based Financing Works and What RBF Providers Care About

Chart Mogul

Revenue-based financing is quickly becoming a popular way for startups to raise funds without sacrificing equity. This is how it works. This is a guest post by Brian Parks, Managing Partner at Bigfoot Capital. New investment structures are gaining traction in the early-stage SaaS financing market. You may have heard of Revenue-based financing (RBF), venture debt or hybrid structures blending a revenue or profit share concept with an equity ownership stake.

Finance 85
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Why We Dropped “Fun” as a Core Value

Groove HQ

And how, as a result, we’re having more fun than ever. “Have fun.” She stared at me. “Go ahead. Just have fun.” I wasn’t sure how to respond. “Having fun yet?” I was talking with my sister, Elizabeth, and she was helping me come to an embarrassing realization. Groove’s “Core Values”—the ones I had so […]. The post Why We Dropped “Fun” as a Core Value appeared first on Groove Blog.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Lean UX author Jeff Gothelf on why design must have a seat at the table

Intercom, Inc.

? ?. If an organization’s founders aren’t designers and don’t come from a background where well-designed products played a key role in their lives, it can often be the last discipline to be brought onboard the team. Author Jeff Gothelf sees this all the time in his work as a consultant for medium- and large-sized companies, and it inevitably leads to a culture clash where designers feel unvalued.

More Trending

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SaaStr Scale is Two Weeks at Terra Gallery! Here’s Everything You Need to Know Before You Go!

SaaStr

We’re one week closer to SaaStr Scale ! A few things to share with you this week about Scale on the 29th. BOOK A BRAINDATE WITH THE MENTOR OF YOUR DREAMS. Since we launched Braindates at Scale last week, the list of mentors prepared to have 1:1, 1:4 (small group), and 1:8 (super braindate micro sessions) is a) growing and b) super impressive.

Scale 112
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How Video Marketing Can Maximize Your Conversion Rate on Social Media

Nimble - Sales

Who could have predicted that social media would become such a massive influence on how we live our lives? The clothes we wear; the fragrances we buy; the brands we love; the services we choose; even the events we attend. You could say that social media has a creeping influence on every aspect of modern […]. The post How Video Marketing Can Maximize Your Conversion Rate on Social Media appeared first on Nimble Blog.

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What is IaaS? Your data center in the cloud

IT World

Cloud computing isn’t one monolithic type of offering, but an assortment of services aimed at meeting the various IT needs of an organization. One such service provided via the cloud is infrastructure-as-a-service (IaaS), which delivers virtualized computing resources to organizations typically via the internet. IaaS is one of main types of cloud services, along with software-as-a-service ( SaaS ) and platform-as-a-service ( PaaS ).

Cloud 75
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4 Ways SaaS Companies Can Retarget Visitors to Increase Conversions

FastSpring

Is your SaaS company dragging its heels on launching a retargeting campaign? With retargeted display ads alone boosting the chances of a website conversion by 70% , if you’re not already retargeting, your business is leaving money on the table. The strategy behind retargeting is simple. A potential customer visits your site and leaves without buying, but while they’re there you place a tracker on them.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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What is IaaS? Infrastructure-as-a-service explained

IT World

Cloud computing isn’t one monolithic type of offering, but an assortment of services aimed at meeting the various IT needs of an organization. One such service provided via the cloud is infrastructure-as-a-service (IaaS), which delivers virtualized computing resources to organizations typically via the internet. IaaS is one of main types of cloud services, along with software-as-a-service ( SaaS ) and platform-as-a-service ( PaaS ).

Cloud 74
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Zuora Named to Constellation Shortlist™ for Smart Services Digital Monetization Platforms for Third Consecutive Year

Zuora

We’re proud to announce that Constellation Research once again named Zuora to the Constellation ShortList™ for Smart Services Digital Monetization […]. The post Zuora Named to Constellation Shortlist™ for Smart Services Digital Monetization Platforms for Third Consecutive Year appeared first on Zuora.

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How Revenue-Based Financing Works and What RBF Providers Care About

Chart Mogul

Revenue-based financing is quickly becoming a popular way for startups to raise funds without sacrificing equity. This is how it works. This is a guest post by Brian Parks, Managing Partner at Bigfoot Capital. New investment structures are gaining traction in the early-stage SaaS financing market. You may have heard of Revenue-based financing (RBF), venture debt or hybrid structures blending a revenue or profit share concept with an equity ownership stake.

Finance 52
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How to Close More Deals with Compelling Customer Stories

Sales Hacker

What if your customer stories are actually killing your win rates? Most sales people make a critical error when telling customer stories, and it demolishes their pipeline. You’ll learn how to avoid the most common mistake when using customer stories, plus detailed tactics that will position your offering as a no-brainer. The post How to Close More Deals with Compelling Customer Stories appeared first on Sales Hacker.

Sales 55
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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57 Customer Relationship Management Software Alternatives (That Won’t Break the Bank)

Groove HQ

You know the big names in customer relationship management software. And, you know the big price tags. Do you know the CRM alternatives? Salesforce, HubSpot, and a few others have dominated the CRM software market for a while now. They’re good systems in use by thousands of companies. They’re also big and complex and expensive, […]. The post 57 Customer Relationship Management Software Alternatives (That Won’t Break the Bank) appeared first on Groove Blog.

Banking 45
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What are Pricing Analytics? Using Pricing Analytics to Increase Profits

ProfitWell

Every successful software business I’ve come across has a stronghold on two things: who their customers are and where those customers find value in their product. They’re confident in their pricing strategy since they know it’s rooted in real data. The rest? Well, it turns out most of them are just guessing. Those two crucial bits of information might seem simple on the surface, but they drive the vast majority of pricing mistakes companies make.

Pricing 41
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From Technical to Product to Sales CEO: Hard-Earned Lessons Learned

Andreessen Horowitz

Editor’s note: This article is based on an episode of the a16z Podcast, which you can listen to here.

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Subscription Economy News – Week of 8/12/2019

Zuora

Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News – Week of 8/12/2019 appeared first on Zuora.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Using Current Investors to Develop Your Fundraising Approach

OpenView Labs

Startups are in constant competition for two resources: capital and talent. Without capital, a business fails to exist. Without talent, a business fails to flourish. If you’ve raised venture capital before, you already have some combination of a great product, a highly functioning team and a growing market. To stand out when fundraising, founders need to implement a process to engage their current investors and attract new investors.

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Where in the cloud is IT headed?

Network World

The cloud permeates all facets of IT -- from applications to infrastructure. To find out how tech leaders are planning their cloud strategy, Insider Pro interviewed hundreds of tech decision-makers.

Cloud 40
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Weekly Walk with OpenView Partner, Blake Bartlett x2

OpenView Labs

The post Weekly Walk with OpenView Partner, Blake Bartlett x2 appeared first on OpenView.

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Where in the cloud is IT headed?

Network World

The cloud permeates all facets of IT -- from applications to infrastructure. To find out how tech leaders are planning their cloud strategy, Insider Pro interviewed hundreds of tech decision-makers.

Cloud 40
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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Gamification: what are some good examples of gamification in SaaS?

SaaStr

I like the “Other Ways To Earn Credit” in Notion App. I like how it incents me to try a few other key functions of the application, with a pretty low bar to getting a $5 service credit. It was just enough, with low enough friction, to get me to do a handful of things faster than increased my engagement with the app. Within 2 weeks, I upgrade our team from Free to Paid.

SaaS 29
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How to Qualify a Prospect (And 6 Common Mistakes to Avoid)

Sales Hacker

As the first step in the sales process, prospecting can make or break your entire funnel. . That’s why it’s critical you know how to qualify a prospect (the right way). Unfortunately, with the vast number of options and resources available today, some salespeople have adopted a “spray-and-pray” approach, trying to sell to anyone with a pulse. . With over 15 years of experience in sales, I’ve closed deals with big names like McDonald’s, Dell, and Manchester City Football Club — but those de

Scale 92
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What is the reality of startup life?

SaaStr

A few things that surprise you especially as a founder: Things are sort of … slooow. Yes, lots is always seemingly going on at a start-up. But the reality is, major releases happen only a few times a year. Really Big sales deals don’t close every day. I first came from a services business where everything was fast and mission critical (IPOs, $1b acquisition, financings, big corporate deals).

Startup 184
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How to Use Customer Data: A Guide for Customer Success Teams

Totango

As customers use your product, they generate data just by going about their daily workflow. And you would be missing out on a huge opportunity if you didn’t capture that data, analyze it, and organize it. Doing so gives you a detailed picture of how customers use your product and interact with your team, making it easier to identify opportunities to enhance the customer experience and improve your product or service. .

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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.

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“Early Gains, Early Pains: 5 Lessons for Surviving Hypergrowth” Stride.VC Founder Harry Stebbings and MessageBird Founder and CEO Robert Vis (Video + Transcript)

SaaStr

The startup journey moves in waves—whether you’re ready or not. After finding funding and product/market fit, your next steps as a founder in the hypergrowth phase can determine the future of your company. Harry Stebbings of Stride.VC and Robert Vis of MessageBird will walk through lessons learned to survive hypergrowth and what will make a difference when it comes to scaling.

Scale 100
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“Early Gains, Early Pains: 5 Lessons for Surviving Hypergrowth” Stride.VC Founder Harry Stebbings and MessageBird Founder and CEO Robert Vis (Video + Transcript)

SaaStr

The startup journey moves in waves—whether you’re ready or not. After finding funding and product/market fit, your next steps as a founder in the hypergrowth phase can determine the future of your company. Harry Stebbings of Stride.VC and Robert Vis of MessageBird will walk through lessons learned to survive hypergrowth and what will make a difference when it comes to scaling.

Scale 100