Fri.May 17, 2019

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10+1 Lessons from a Repeat Entrepreneur with Justin Kan

Andreessen Horowitz

a16z General Partner Andrew Chen talks with repeat entrepreneur, cofounder and CEO Justin Kan. Justin is a repeat entrepreneur who co-founded Kiko Software (a Web 2.0 calendar that pre-dated Google Calendar by 4 years), Justin.tv (a lifecasting platform), Twitch.

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Q&A: The Case for Billable Customer Success

ChurnZero

The most commonly quoted challenge facing Customer Success leaders worldwide over the past ten years or more has been confusion over the role and definition of Customer Success. The question “ What do Customer Success people do? ” has been expressed by senior management and members of other groups within SaaS organizations. While responses have been given as to the many vital activities that fall under the heading of Customer Success in well-organized groups, the questions persist.

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Why Sales Development Doesn’t Have a Seat at the Table (Yet)

Sales Hacker

Have you noticed the disconnect between how executives talk about Sales Development and how they treat Sales Development leaders? Companies are beginning to understand the vital role SDRs play in building pipeline , but Sales Development leaders rarely have a seat at the proverbial table. The Reason? Sales Development can’t measure their outbound prospecting funnel in a meaningful way.

Scale 80
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A Beginner’s Guide to A/B Testing with Crazy Egg

The Daily Egg

We are all united in a common struggle: designing products, apps, and websites that engage, entice, and delight our customers. So how do you know for sure that you are actually providing what they’re looking for? You research, experiment, and launch A/B tests. A/B testing can be a lightweight, sustainable, and time-saving activity that helps […] The post A Beginner’s Guide to A/B Testing with Crazy Egg appeared first on The Daily Egg.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How SaaS Companies Can Accelerate Their Growth With In-Person Events

OpenView Labs

In the world of B2B SaaS where digital marketing takes precedence and automation touches everything we do, in-person events are often an afterthought — but in-person events are a critical component of any successful growth strategy. In fact, the majority of B2B marketers have ranked in-person events as their top-performing demand generation tactic. The consensus is in: it’s time to put the human element back into SaaS marketing.

Scale 62
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SaaStr Podcasts for the Week: May 17, 2019

SaaStr

Ep. 233: Godard Abel is the Founder & CEO @ G2, the company helping millions of business make better product buying decisions every month. To date, Godard has raised over $100m in funding with G2 from the likes of Accel, IVP, High Alpha, Pritzker Group and Chicago Ventures just to name a few. As for Godard, he founded his first business, BigMachines, in 2000, a business he scaled to $50m in revenue and over 300 people up until it’s acquisition to Oracle 11 years later for $400m.

Scale 144