The Daily Egg

JANUARY 28, 2019

Whether you’re interested in gaining more leads, subscriptions, or sales, multivariate testing can give you the major conversion rate boost that you expect. It’s unfortunate that only 22% of digital marketers are satisfied with their conversion rates. The good news is that multivariate testing can change all that. When you consider that your website is […] The post The Basics of Multivariate Testing for a Huge Conversion Boost appeared first on The Daily Egg.

Subscription 194

Subscription Payment Features Sales Marketing 194

Intercom, Inc.

JANUARY 28, 2019

A great partnership between product and sales needs to be based on shared definitions of success and an agreed upon process to collaborate. Without these things, the relationship retreats to the magnetic stereotypes of both industries: Product teams think sales teams will do, say and sell anything to make money, while sales teams think product teams will build anything cool except things that actually make money.

Sales 193

Sales Software Review Consulting Leadership 193

Tom Tunguz

JANUARY 28, 2019

Your startup is growing quickly. To hit next year’s target, you may need to hire many people. Where do you start? Bottoms up or top down? Both are viable strategies, but hiring a strong management team at every level provides some key benefits. First, they help you hire more effectively. Second, they will guide new additions to the team to success.

Management 140

Management Interviewing Leadership Startup 140

SaaStr

JANUARY 28, 2019

They aren’t as dependable. This doesn’t mean they are “worse”. It does mean be careful how you use them. This is issue #1. A few like Salesforce Ventures and GV are an exception, but let me explain: Corporate VCs often do not write a “second check”. But most institutional VCs save reserves for another check, if you are doing OK but not great. Institutional / financial VCs have motivations to bridge you if you need it.

Venture Capital 112

Venture Capital Investment Strategy 112

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Kraftblick

JANUARY 28, 2019

Many SaaS companies are confronted with the question of how to get leads. Unfortunately, there are no one-size-fits-all solutions here, only sweat, tears, and experiments. You shouldn’t begin injecting significant amounts of money into PPC or SEO before you have a saas marketing strategy (an action plan). Creating it is not easy, but it can save thousands of dollars and many months of hard work.

Strategy 72

Strategy Advertising Marketing SaaS 72

IT World

JANUARY 28, 2019

If you have any doubts that digital transformation is top of mind for IT executives, just take a look at what they're buying. Spending on enterprise software, particularly cloud services and applications, is expected to grow faster than any other category of IT this year, fueling an overall increase in global spending on technology. That's according to a report from market research and consultancy firm Gartner, released today, that forecasts a 3.2 percent rise to $3.77 trillion in worldwide spen

Cloud 69

Cloud Software Review Enterprise Software 69

Nimble - Sales

JANUARY 28, 2019

Source The task of keeping up with Google’s constantly-evolving search ranking algorithm is what keeps skilled SEO specialists in high demand, and Content Marketing managers on their toes. Every year brings a new slew of updates, and it’s up to content marketing or social media specialists to sift through the fallout and devise ways to […]. The post Search Engine Algorithm Updates that Could Affect Your SEO Strategy appeared first on Nimble Blog.

Engineering 65

Engineering Strategy Social Media Content Marketing 65

Andreessen Horowitz

JANUARY 28, 2019

source: Wikimedia Commons.

Entertainment 108

Entertainment Social Media 108

Rakam

JANUARY 28, 2019

We did some research on what makes a good product manager and gathered some intel from the various sources such as books, articles, and interviews. We put together a list about the common traits of the best product managers but left out some of the typical things like “become a good person”, “work hard”, “be respectful” and so on. Before starting, we want to say that, you might not have all of the skills listed here and it’s normal, you can’t have everything, but you have to focus on the skills

Management 45

Management Interviewing 45

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

IT World

JANUARY 28, 2019

If you have any doubts that digital transformation is top of mind for IT executives, just take a look at what they're buying. Spending on enterprise software, particularly cloud services and applications, is expected to grow faster than any other category of IT this year, fueling an overall increase in global spending on technology. That's according to a report from market research and consultancy firm Gartner, released today, that forecasts a 3.2 percent rise to $3.77 trillion in worldwide spen

Cloud 45

Cloud Software Review Enterprise Software 45

Cobloom

JANUARY 28, 2019

The happiness of your customers will make or break your business, so today I'm looking at how to use the Net Promoter Score to get to the heart of customer satisfaction in the SaaS sector.

SaaS 43

SaaS Business 43

2Checkout

JANUARY 28, 2019

Do you want to sell more? Who doesn’t? But you might be missing out on some key conversions because you’re not using the right words to promote your products or services.

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40

Sage Intacct

JANUARY 28, 2019

Many growth-stage SaaS companies have embraced the “land-and-expand” subscription business model to win an initial customer and then add value over time that allows for upselling additional products and features. But that creates a strong need to balance both volume and repeatability in automating their processes. Here’s how one company has achieved 100-percent growth using that model.

Subscription 40

Subscription Payment Features Scaling Management 40

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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

Revenue

CloseSaaS

JANUARY 28, 2019

Dealing with sales objections is always difficult.

Sales 59

Sales 59

Sales Hacker

JANUARY 28, 2019

This week on the Sales Hacker podcast , we talk to Jamie Scarborough , Co-Founder of the Sales Talent Agency, one of the largest sales recruitment firms in North America. . Jamie’s team worked with over 18,000 sales professionals in 2018 alone and shares her ideas, strategies, and tips on what makes a great salesperson, how to interview, and how to properly manage your career. .

Sales Recruiting 77

Sales Recruiting Sales Hiring Scale Management 77

ProfitWell

JANUARY 28, 2019

Good morrow Monday goers. We're ready with your latest delivery of the recurring revenue resources and headlines you need to know today. Let’s kick off your week. Spread Ben's face with Subscription60.com. Ready for the rundown? In resources. Advice from the Incubator Managing Director of Salesforce Incubator Mike Kreaden stops by the Incubator podcast to shed light on what he looks for when choosing a company to incubate, and setting yourself apart in a crowded market of technical visions.

Banking 45

Banking User Experience Subscription Payment Features 45