Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment (Pod 534 + Video)
SaaStr
MARCH 2, 2022
In the early days of SaaS, it was difficult to predict how users would interact with new products. Only a few tools could understand new users early within a customer base. . Now, however, the focus is on product-led growth. Teams finally have a better way to instrument their marketing stacks and understand customer interaction. Jeffrey Yoshimura, CMO and CXO at Snyk , Asawari Samant, Head of Marketing at Anyscale , and Katrina Wong, VP Marketing and Demand Generation at Segment , delve into the
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