Thu.Feb 18, 2021

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Supercharging Your Tech Stack: The Relationship Between Your Customer Success Platform and CRM

Totango

This is the first in the blog series “Supercharging your Tech Stack with Totango”. In this series, we will discuss a different integration that Totango offers to help harness the powers of all of your technology platforms into one dynamic customer success platform to improve your team’s efficiency and take your customer success to the next level. There’s no denying the power of good customer relationship management (CRM) software.

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Project Management Skills: What’s Needed?

The Daily Egg

Besides looking good on your resume, project management skills have practical implications in your career. While you can exaggerate your skill set, it’s hard to fake your way through a successful project. With skills such as leadership, communication, subject matter expertise, and negotiation populating most job advertisements, sharpening your project management skills is a top […].

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The Most Effective Tools and Techniques for Selling Today - Office Hours with Jim Benton

Tom Tunguz

On Wednesday, March 3rd at 10:00 AM PT, Redpoint Office Hours will host Jim Benton , CEO of Chorus.ai , a leader in conversational intelligence. As Co-Founder of ClearSlide and later as CEO of Apollo, Jim helped create the Sales Engagement category. From Evite to AdBrite to ClearSlide, Jim has expanded new categories and scaled revenue teams from zero to tens of millions in SaaS revenue. 2020 pushed sales teams to learn new sales motions selling online.

Scale 305
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Freemium is Back! But You’ll Need 50 Million Active Users for Freemium to Actually Work as a Business Model.

SaaStr

Freemium is back. Atlassian has recently added Freemium editions for the first time to several of its core products — and saw a tripling of sign-ups! New Relic has gone back to adding Freemium , and saw 10x the sign-ups than before. Zoom and Slack have built empires on top of Free and Freemium. Calendly hit a $3B valuation and 60m in ARR almost all on top of freemium.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Sales Coaching: Mapping, Scoring, and Coaching Key Competencies in The SDR and AE Roles

Predictable Revenue

Get ready to learn all about mapping competencies necessary in sales roles, scoring SDRs and AEs, and the business impact of having a robust coaching program in place with Aaron Evans. The post Sales Coaching: Mapping, Scoring, and Coaching Key Competencies in The SDR and AE Roles appeared first on Predictable Revenue.

Sales 263

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The Case for Default Insurance

Andreessen Horowitz

Imagine you never had to think about buying insurance—that it was automatically attached to everything you own. Your apartment is broken into? Renters insurance came with your lease. Your dog breaks his leg? Your vet bills are covered. Your business … The post The Case for Default Insurance appeared first on Andreessen Horowitz.

Business 145
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It’s Just Better If Your VCs All Trust Each Other

SaaStr

You’re life as a founder will be from 5%-50% easier if your VCs all trust each other. It’s at least worth trying to end up with a syndicate like that. — Jason BeKind Lemkin (@jasonlk) February 15, 2021. I’ve been investing just long enough — since 2013 — to see some higher-level patterns emerge. In the end, the best founders with even a hint of traction end up winning.

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Breaking Down the Payment for Order Flow Debate

Andreessen Horowitz

In the wake of the GameStop short squeeze, payment for order flow—the practice of market makers paying brokers to execute customer orders—has fueled no small amount of debate: Is it a tactic deployed by large capital markets institutions to steal … The post Breaking Down the Payment for Order Flow Debate appeared first on Andreessen Horowitz.

Marketing 144
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10 Successful Twitter Advertising Ideas

Neil Patel

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags. Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The 9 Sales Conferences Worth Your Time in 2021

Sales Hacker

Sales leaders and trainers (and their marketing counterparts) spent 2020 trying to figure out how to translate in-person conferences into compelling, engaging virtual events. And because COVID-19 still hasn’t gone away, sales conferences are still taking on a virtual format. Now that we’re well into 2021, we’re starting to get more value out of those 2×2 Zoom boxes.

Sales 105
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How to Use PPC For Brand Awareness

Neil Patel

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. When you come up with a great idea or launch a new business, how do you get your name out there? How do you help people become more aware of what you’ve created or are trying to sell? The options are varied, from billboards and bumper stickers to word of mouth and cold calls.

Branding 116
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Investing in Census

Andreessen Horowitz

The new world of business growth, not just enterprise growth, has been optimized, fine-tuned, and is driven by data, tremendous amounts of data. The enterprise go-to-market funnel used to be: marketing makes leads, leads turn into opportunities and sales gets … The post Investing in Census appeared first on Andreessen Horowitz.

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Robyn Anderson, EVP of Advisory for EMEA on helping clients modernize their lead-to-revenue operations

Navint

In our previous Q&A with Satch Patel, we discussed the growing need for organizations throughout the UK and EMEA—Europe, Middle East and Africa—to unlock new monetization models, strengthen their go to market strategy and improve operational excellence through a comprehensive lead-to-revenue strategy. Here to talk through this process is Robyn Anderson, EVP of Advisory for Navint’s newly expanded.

Revenue 90
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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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HostGator Cloud Review

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. HostGator is a powerful web hosting service with the most hosting choices, catering to anyone from beginner to expert. While they offer many of the same things a hosting service like Bluehost might, their strength lies in getting specific with their host offerings and allowing you to really personalize what you want in your hosting package.

Cloud 88
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Lessons From Netflix—Drift’s David Cancel on Building a Strong Company Culture

OpenView Labs

Want to get ahead? Sit on your butt and do nothing all day. That advice comes from two extremely successful people, Charlie Munger and Warren Buffet. They of course don’t mean you should literally do nothing—the idea is that instead of spending all day in meetings and email, innovators should invest their time reading everything they can get their hands on.

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How Flexible B2B SaaS Billing Software Can Help Grow Your Business

Chargify

To keep up with ever-changing marketing demands, you need to stay flexible in every area of your business. That includes billing. Fortunately, equipped with the right SaaS billing software, your business can offer more options than ever before. The post How Flexible B2B SaaS Billing Software Can Help Grow Your Business appeared first on Chargify.

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The 5 Types of Videos You Need to be Using in Your Sales Process Right Now

Sales Hacker

Using video in sales conversations increased 93% last year. 2021 will be the year video goes from test to invest for most sales teams. But what does that mean for you in your role? The post The 5 Types of Videos You Need to be Using in Your Sales Process Right Now appeared first on Sales Hacker.

Sales 72
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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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The future of call center software?—?trust us, it’s sexier than it sounds ;)

Point Nine Land

The future of call center software?—?trust us, it’s sexier than it sounds ;) Our Investment in CloudTalk Big things start small :) Yesterday, CloudTalk announced their €7.3m Series A. We were super pleased to be able to co-lead their round alongside HenQ and to join them on the next steps of their journey. Here are a couple of our thoughts on the cloud call center software landscape and why we decided to invest in CloudTalk.

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The perfect remote sales schedule: How winning reps plan their days

CloseSaaS

Struggling to plan a remote sales schedule that’s actually productive? We’ve been there. Learn from the experts how to set the foundation for a productive day, when to schedule time blocks for focus work, and which communication tools can foster a better remote schedule across your whole team.

Sales 52
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SailPoint Announces Intent to Acquire Intello

Intello

AUSTIN, February 18, 2021 – SailPoint Technologies Holdings, Inc. (NYSE: SAIL), the leader in identity security for the cloud enterprise, today announced its intent to acquire Intello , an early-stage SaaS management company that helps organizations to discover, manage, and secure SaaS applications, particularly the “shadow access” that is currently outside of IT’s purview.

Scale 52
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25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors

Neil Patel

There are dozens of factors to consider when spying on your competition–what are they ranking for, what are they doing on social, is there a new platform you should be considering? It can be overwhelming, but paying attention to what is working and what doesn’t can make or breatk your long-term success. This is where marketing tools come into play.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Inter-Women Presents: Karen and Leandra on leadership

Intercom, Inc.

Last week, Intercom CEO Karen Peacock and our new CRO Leandra Fishman joined me for the inaugural event in a discussion series held by Inter-women – one of our internal community groups. They spoke on the topic of leadership, and unsurprisingly it was a fascinating and enlightening discussion, with a lot of great insights gleaned from their respective careers.

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Feb 18 – Customer Success Jobs

SmartKarrot

Role: VP of Customer Success Location: Los Angeles, CA, US Organization: FloQast As a VP of Customer Success, you will define and implement strategies to improve customer experience and efficiently scale the team to address the needs of a growing and diverse customer base in order to minimize customer churn. Implement, improve and standardize key processes to ensure a consistent, reliable, and high-value journey for customers.

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How to Increase Your Sales Volume By Offering Free Software

FastSpring

You’ve probably watched as your peers took the plunge and offered discounts on their software. Some of them are even offering software completely free of charge. And time and time again, it’s working. Their sales volume is increasing, they’re gaining more loyal customers who become repeat buyers or long-term subscribers. It seems like a no-brainer. But here you are, sitting on the sidelines.

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How to Use Content to Boost Customer Success

SmartKarrot

Wouldn’t it be nicer if you could allot all your time and attention to your customers and not worry about the upselling and management affairs? Now, you might tag a ‘surreal’ tag to that, but let me break it to you, it is still possible and very much doable by you and your team. One of the most pragmatic ways of making that happen is by creating content that does all the talking.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.