Cobloom

DECEMBER 16, 2019

If you want to sell your SaaS product, you need to understand your buyers. If you want to understand your buyers, you need to develop buyer personas. Simple, right? For a simple product sold B2C, maybe. But for you, a unique software-as-a-service business, selling B2B? Not quite. Today, we're looking at the 3 biggest oversights SaaS companies make when defining their buyer personas - and showing you how to avoid making the same mistakes.

B2C 53

B2C SaaS B2B Software 53

Teamgate

DECEMBER 16, 2019

Talking about the B2B email marketing , one medium that has proved constantly to be of greatest use is Email marketing. More and more businesses are turning towards enhancing their budget of Email marketing because the research has shown it to super effective. The research revolves heavily around how this type of marketing brings in ROI. But how does one write b2b emails?

B2B 91

B2B Marketing Social Media Education 91

ProfitWell

DECEMBER 16, 2019

On today’s episode, a case of freemium gone wrong with SoundCloud. Plus, a recap on what went down at Recur Boston. And Netflix faces the potential loss of millions in 2020. Your top subscription news. A SoundCloud freemium take back. For the last decade, SoundCloud has been the destination for millions of artists around the world for uploading, sharing, and discovering musical content.

Technical Review 43

Technical Review Subscription Payment Features Business Model 43

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. ABM’s mixed reputation reflects the challenges that companies have faced implementing an account-based approach. Just two years ago, only 29% of marketers reported ABM to be an effective strategy.

Scale 189

Scale Marketing Business B2B 189

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

SaaStr

DECEMBER 16, 2019

Q: Does the reverse vesting procedure for founders usually have a 1-year cliff? Generally no. “Reverse vesting” can sound like a draconian VC term, but it’s actually both (1) very common, and (2) aligns interests. In the end, adding some vesting to your shares won’t make any difference if you are going long. It will make sure the VCs know you are committed.

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Andreessen Horowitz

DECEMBER 16, 2019

Almost every new enterprise software company today is a SaaS company, so when we started our search for a new general partner to join our enterprise team, we knew it had to be someone who would bring tremendous expertise and … The post Kristina Shen appeared first on Andreessen Horowitz.

Enterprise 77

Enterprise Software SaaS 77

OpenView Labs

DECEMBER 16, 2019

Though 2019 has been “slow” relative to years prior, headlines and financial experts everywhere are predicting U.S. economic growth to accelerate in 2020… and that a recession will not hit as feared. And according to Gartner , by the time 2021 hits, the software industry will have grown another $113 billion. This likely means unemployment will continue to reflect record lows (something it’s been doing faster than predicted ) and that the war for talent will likely be fiercer than ever.

Sales Recruiting 53

Sales Recruiting Sales Hiring Scale Trends 53

CloseSaaS

DECEMBER 16, 2019

When selling SaaS products to businesses and enterprises, how can you move the sale ahead when a prospect is stalling? What can you do to accelerate the sale and close the deal sooner? There are essentially three ways of creating urgency in SaaS sales.

B2B 52

B2B Sales Enterprise SaaS 52

Andreessen Horowitz

DECEMBER 16, 2019

As part of a new series where we will share select a16z partner appearances on other podcasts with our audience here, this episode is cross-posted from the new show Starting Greatness — featuring interviews with startup builders before they were … The post The Journey from 0 to 1, from Mosaic to Netscape appeared first on Andreessen Horowitz.

Interviewing 57

Interviewing Startup 57

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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

Revenue

ProfitWell

DECEMBER 16, 2019

Recur 2019 is over, but the journey toward subscription truth is not. We gathered in Boston to discuss all things subscription—kicking off with our Pricing and Monetization Workshop. Our team of expert pricing strategists broke down the most important aspects of strategizing your pricing. Our hallmark conference followed, featuring insights and inspiration from some of the brightest in the subscription space.

Scale 41

Scale Payment Methods Payment Services SaaS Payments 41

Andreessen Horowitz

DECEMBER 16, 2019

This is the 16th episode of 16 Minutes, our news show where we cover the top headlines, the a16z Podcast way: what’s real / what’s hype; why they matter from our vantage point in tech. This week, we cover the … The post 16 Minutes on the News #16: Direct Listings NYSE SEC; Vaping Apps & Apple, CBD & FDA appeared first on Andreessen Horowitz.

Healthcare 41

Healthcare 41

SaaStr

DECEMBER 16, 2019

There is not a single event in the world that brings together 15,000+ SaaS executives, founders, and VCs for three full days with 300+ sessions from the best-of-the-best on how to scale faster. . In 2020 we’re going where no tech conference has gone before. This year, we’re introducing the first-ever CXO Summit and taking everything we’ve learned from our community over the past five years and delivering a one-day, event-within-an-event during SaaStr Annual.

Cloud 132

Cloud Scale CTO Innovation 132