Fri.Jun 01, 2018

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Passing the GDPR test; or how we learned to stop worrying and love the EU

Intercom, Inc.

The EU was kind enough to provide a stress test for our email delivery pipeline during the GDPR surge on a scale that I doubt our engineering team as a whole would have agreed to, and we passed. You’ve all heard about GDPR, as it ironically swamped your inboxes in the process of protecting you from unwanted emails. For our engineering teams at Intercom, there was a much more short term impact last week, which we think is interesting enough to share more widely.

Scale 204
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How to Prepare for M&A Management Presentations

SaaSOptics

The banker said to block my calendar for management presentations. Excuse me, what are management presentations? And for two weeks? Yes, and this is only the halfway point. The real “fun” in due diligence comes after the management presentations. However, before we get too far, let’s break down what happens at management presentations and how you can prepare your company and leadership team.

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Startup marketing: strategies for year one

Intercom, Inc.

The most important tasks for any early stage startup are to write code and talk to users. When we started Intercom the latter was my job. About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News.

Startup 201
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?? SaaS Roundup #121: 9 Ways to Make Your SaaS Customers Hate You

Chart Mogul

This week: How successful companies approach communication, product managers explain product management and more. In SaaS Roundup, we comb through the noise to find you only the best SaaS-flavored reads of the week — just our top three. You can also receive SaaS Roundup in your email inbox every Friday — just drop your email here and you’ll receive the next issue.

SaaS 40
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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SaaS Marketing Isn’t All About Talking; It’s More About Listening

Practical Advice on SaaS marketing

If you’ve ever sat through a marketing agency’s pitch or seen an episode of Mad Men, you’d think that marketing is all about talking – pushing out clever messages so that people will buy whatever it is that you’re selling. Not exactly. You’re right that there’s plenty of delivering messages through email, blog posts, paid adwords, Twitter, TV, radio, or print ads or whatever media reaches the buyer.

Marketing 161