Thu.Jan 03, 2019

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How to kill words and communicate clearly with Patrick E. McLean

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Aaron Ross welcomes Patrick E. McLean, communicator and President and Editor-in-Chief of the good words (right order) consultancy. The post How to kill words and communicate clearly with Patrick E. McLean appeared first on Predictable Revenue.

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New customers can teach you a lot… if you just ask

Practical Advice on SaaS marketing

If you’re marketing and selling a software-as-a-service (SaaS) solution, feel free to ring a bell or do whatever it is you do when you win a new deal. But don’t stop there. Those new customers are worth more than just subscription revenue. They can tell you a lot to help your marketing. Think about it. They’ve just emerged from the evaluation and purchase process, they’ve seen your marketing efforts up close.

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The Problems With Martech, and Why Martech is Actually for Engineers

Casey Accidental

Since I spent some time in VC land and have a background in marketing, a lot of people ask me about martech, or technology built for the marketers. Are these good businesses? Which tools should they use/are on the rise? In short, I hate martech, and think martech will decline as a category, and most martech businesses will not be very successful. I think there are a few reasons for this that are not well understood, but if you understand them, it can unlock some martech opportunities that are st

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10 SaaS Companies That Shone in 2018

Entrepreneur - SaaS

There were winners and losers in the world of SaaS last year. Here are the companies that outperformed.

SaaS 83
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Has cold calling as a skill been largely replaced by inbound marketing and automated sales funnels?

Net-Results

If you’re a larger business with a large market presence, you can probably get by without at this point. As long as you attract enough traffic, you can use inbound marketing to convert that traffic. But even HubSpot got big through cold calling, not through inbound marketing! Considering how much content is being published every day, if […]. The post Has cold calling as a skill been largely replaced by inbound marketing and automated sales funnels?

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Mailchimp Onboarding Email Breakdown

SaaS Onboarding Emails

An email marketing service sending me marketing emails. Series Overview Technically, I didn’t sign up for a free trial, since Mailchimp has a free plan. However, for the purpose of this breakdown, I captured the onboarding emails sent during my first 30 days. I chose 30 days since there’s free email and chat support for the first month on free accounts.

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What we learned about product and design in 2018

Intercom, Inc.

Our conversation comes from the value we have at Intercom to continuously share the lessons we’re learning about growing our product and our team. Short on time? Here are five quick takeaways: As our pace of shipping increases, it’s important to take the time to understand the difference between output and outcome. Are people using the things you shipped?

Scale 144