How Can You Estimate Customer Lifetime Value in The Early Days? Just Use Comps
SaaStr
JANUARY 11, 2021
Q: How can we estimate the lifetime value of a customer when the product is still in the early days? You need to know 2 things to calculate lifetime value: Value per year/month /another period of your average customer; and. The expected lifetime of that customer. Multiply the two and you have the lifetime value. Now … great … but what do you do with little-to-no data yet?
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