Mon.May 21, 2018

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How exploratory research paves the path to efficient innovation

Intercom, Inc.

In today’s data-driven world, the idea of using research to build great tech companies has gone from being buzz-worthy to expected. User testing research is the backbone of the modern, lean, build-measure-learn mantra by which software is now made. At Intercom, exploratory research has also emerged as a key component in Intercom’s toolkit. Commonly known as strategic or formative research, exploratory research can play a pivotal role in helping your company save time in product development

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Catalant Profile and Perspectives Regarding Cloud and SaaS

Think Strategies

Over the past year, I’ve had the privilege of becoming affiliated with the rapidly growing Catalant expert network which has enabled me to extend my consulting services to a wider assortment of enterprises seeking help with their Cloud strategies. Catalant recently gave me an opportunity to provide my perspectives regarding the state of the Cloud and Software-as-a-Service (SaaS) marketplace, as well as the new business opportunities and challenges which these unprecedented technological de

Cloud 100
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How to use UX to design high-converting cold emails, calls, and product demos

CloseSaaS

As salespeople, we can be naturally selfish. When we write emails or make cold calls, we’re only concerned with what we want: a response, a demo, a sale. But we don’t think about what our prospect is experiencing. And this is a huge missed opportunity.

Sales 52
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Top 3 Takeaways from Venture Atlanta 2016

SaaSOptics

Last week, SaaSOptics attended and presented at Venture Atlanta, the premier investor conference in the Southeast. The conference is attended by technology entrepreneurs and investors from across the country who are interested in supporting emerging technology companies.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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5 Easy A/B Tests You Need to Try On Your Online store

FastSpring

What’s one issue online stores face all over the world?

Trends 60