Mon.Oct 22, 2018

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How to retain more users with value-based onboarding

Intercom, Inc.

Brand new users aren’t committed to your product when they first sign up. They’re just trying it out. A great first use experience has to prove to these new and uncertain customers that your product will actually make their lives better. It’s not surprising that onboarding flows focused on demonstrating all the features of a product become leaky buckets as new customers quickly lose interest.

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How Smart Is Your Sales Playbook?

Sales Hacker

I read a quote the other day that immediately resonated with me: “Memorizing a playbook is like memorizing a script. When they change the script at the last minute, it’s like changing a play in the game.”. Never has this been more true than in the art of selling. No two deals are the same, though they likely share common DNA. In fact, with so many variables involved in a deal—from unique buyer objectives, to your timing in a deal relative to your competitors— building playbooks for your sales te

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3 ways Answer Bot saves your support team time

Intercom, Inc.

Answer Bot is a big part of our vision for the future – a world where Messengers, Bots and Apps provide radical efficiencies for your business. At its core, it is designed to save time – especially for support teams. Cleo, one of our early adopter customers, found that Answer Bot resolved one in five of all of their inbound conversations. Imagine what your team could be doing with all of that extra time… but before you get too distracted, let’s dive into how Answer Bot saves time for your suppor

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Founder Interview: Susanne Mitschke, co-founder and CEO, MindMate

Mucker Capital

Santa Monica-based MindMate has come a long way since launching in co-founder Susanne Mitschke’s two-bedroom Glasgow apartment in early 2015. Less than four years later, the popular healthy living app for seniors is stimulating the minds of more than 500,000 baby boomers across the world and giving them tips to stay fit and active. The company secured a $2 million funding round in March.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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PODCAST 30: How High Performing Sales Teams Scale past $50 Million ARR w/ Matt Millen

Sales Hacker

This week on the Sales Hacker podcast, we chat with Matt Millen , SVP of Revenue at Outreach.io. Matt is a longtime sales executive having worked at large companies like T-Mobile and even sold at Tony Robbins. Matt walks us through his playbook for building high-performing sales teams and how to build the right kind of culture and sales mentality. .

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Playing Nice: Easing the Tension between Sales and Marketing Teams

InsightSquared

One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. Though you’d think that the benefits of cross-team collaboration would be obvious, sales reps and marketers can easily fall out of alignment, leading to clashes that undermine collaboration and impact both teams’ success.

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Founder Interview: Amanda Szabo, founder and CEO, ResortPass

Mucker Capital

Building a successful business is hardly as fun as a day at the pool, though for Amanda Szabo, that’s how hers got started. The founder and CEO of Santa Monica’s ResortPass knew there had to be a profitable way for hotels to bring in day guests who wanted to use the pool and spa — something many people do anyway without paying. After all, thanks to the rise of Airbnb and similar platforms, the hospitality industry was looking for new revenue streams to boost bottom lines.

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Requested by IT, Built for IT: 8 New BetterCloud Features

BetterCloud

Here at BetterCloud, we’ve been working hard to answer the feature requests you’ve told us are important to you. We recently announced Activity-based Alerts , but we didn’t stop there. We’re thrilled to announce eight enhancements that we released earlier this month at Altitude , our annual customer conference, in Denver. 1. Time-based Roles. BetterCloud has continued its investment in helping you adopt a least privilege model.

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Founder Interview: Gaurav Bhattacharya. Co-founder and CEO, InvolveSoft

Mucker Capital

Gaurav Bhattacharya acknowledges he didn’t make the best impression on his co-founder, Saumya Bhatnagar, when they met in a high school coding class in New Delhi. Out of 160 students, Bhatnagar was the only female. “My first interaction with her was, ‘I think you’re in the wrong class,” Bhattacharya said, noting the error of his ways. “She got really mad.”.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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2019 Is the Year of Page Speed. Are You Ready?

Unbounce

Page speed matters. We’ve been hearing it for years, though any one of us would be forgiven for letting it slide. There are other priorities, after all. Marketers have been busy ensuring content is GDPR compliant. We’ve installed SSL certificates, made sure that our pages are mobile-responsive, and conducted conversion optimization experiments. Some of us have had kids to raise.

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Founder Interview: Daniel Kim & Jay Lee, AuditBoard

Mucker Capital

If they weren’t busy running L.A.-based auditing software firm AuditBoard, Daniel Kim and Jay Lee would probably be shooting hoops. The company’s co-founders grew up playing basketball together in Cerritos, and Kim pitched his friend the idea for a product that would revolutionize the way companies manage auditing processes while the two were at Lee’s house watching SportsCenter and chatting about their favorite team: the Lakers.