Wed.Jul 03, 2019

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Shortcuts to superpowers: What an emerging design pattern tells us about disruption

Intercom, Inc.

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10 Content Marketing Mistakes You Must Avoid

Backlinkfy

Content marketing is a method of reaching prospective clients and spreading information about products and services a business offers. There are different techniques of content marketing followed by content marketers. Social media, Blogging, Influencer marketing, Newsletters, White Papers, and Case Studies are some of the most popular mediums of marketing content.

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How serverless computing makes development easier and operations cheaper

IT World

Developers spend countless hours solving business problems with code. Then it’s the ops team’s turn to spend countless hours, first figuring out how to get the code that developers write up and running on whatever computers are available, and second making sure those computers operate smoothly. The second part truly is a never-ending task. Why not leave that part to someone else?

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What is a SaaS Service Level Agreement (SLA), and what should you look for in terms of uptime, penalties, exclusions, escalation, reporting, termination, and any other points?

SaaStr

I think a SLA is most importantly a cultural commitment. That you truly, fully stand behind an enterprise-grade product. Cloudflare for example has had its challenges, but I love this commitment in their base SLA -> “1.1 100% Uptime. The Service will serve Customer Content 100% of the time without qualification. ”. As a vendor, if you are selling to the enterprise, you should provide an SLA if asked.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How My Internship with Nimble Made Me More Confident as a Marketer

Nimble - Sales

This article was quite challenging for me to write. Summarizing three months of insightful knowledge into a couple of paragraphs is a challenge that I thought I would never take on. Nevertheless, thanks to my experience in a startup like Nimble, I have learned how to excel even when I am not in my comfort […]. The post How My Internship with Nimble Made Me More Confident as a Marketer appeared first on Nimble Blog.

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Demo-litions: Klue’s Demo Tear-Down (Episode 1)

Sales Hacker

It’s here! Welcome to Season One, Episode One of our new Sales Hacker series, Demo-litions , where real reps giving real sales demos are reviewed by two sales experts. Please provide your feedback and comments so we can keep improving this series as we go! To see new episodes as they come out, subscribe at the top of this page, and we’ll get them to you in your inbox each week.

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16 (x4) Books We’re Reading This Summer 2019

Andreessen Horowitz

Summer is finally here, and hopefully that means a little more time to kick back, relax, and read.

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Summer Slump Series: Resources to Thrive in Sales

OpenView Labs

Editor’s Note: This is Part 3 of a 5-part series to assist you in hitting your goals during the slow summer months. You can catch up on Part 1 here and Part 2 here. . Rescheduled meetings. Pushed off demos. Out of office replies. The summer months inevitably mean fewer opportunities to reach potential customers. This can greatly impact your personal goals, unless you have the right tools to get you ahead.

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How to Choose the Right CRM for Your Business

Teamgate

When attempting to choose the right CRM for your business, you first need to recognise the concerns you’re trying to solve. Peter Drucker – regarded as being ‘The founder of modern management’ – once said, “ Whenever you see a successful business, someone once made a courageous decision ”. Decision making. Businesses leaders have to make tough decisions, and choosing a Customer Relationship Management (CRM) solution, is among the toughest.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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[Webinar] Closing the Subscription Loop: From Purchase to Licensing and Activation

FastSpring

The way shoppers purchase software has evolved over the years. Obtaining the latest version of a product no longer requires a trip to your local computer store. Nowadays, users can comfortably sit back in their chairs and wait for their software to update over the internet. As instant gratification becomes the norm, we can’t help but feel the effects in every single part of our lives—including in how we discover and purchase our favorite products online.