Sales Hacker
FEBRUARY 17, 2022
COVID-19 has changed people’s buying habits, and that’s just as true for B2B buyers as it is for individual consumers. As we begin 2022, B2B buyers are more digitally inclined than ever. They’re researching business products and services online, purchasing via websites as much as they can, and foregoing interactions with sales representatives whenever possible.
Tom Tunguz
FEBRUARY 17, 2022
Over the last few years, I’ve been lucky to work with founders and management teams to sell about $5b of startups. During that time, I’ve observed a few things about M&A. Here are 10 of my learnings: Most acquirers have built a relationship with the acquisition target. Suitors introduced during a sale process wrestle with doubts of understanding what they don’t know about the space, the team, and the business.
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SaaStr
FEBRUARY 17, 2022
People do not want to buy one-size-fits-all solutions. Rather, they are looking for something flexible and adaptable to their unique needs. . When marketing teams spend the bulk of their time completing manual tasks, data gets siloed, workflows break down, and leaders do not have the visibility they need to make customer-focused decisions. Airtable ’s CMO Archana Agrawal shares how marketers can tackle these challenges to develop solid marketing foundations for rapid customer acquisition and gro
Unbounce
FEBRUARY 17, 2022
As a digital marketer or business, standing out from the crowd has never been more difficult. How do you surprise and delight your audience when there are six ads out there just like yours, all vying for attention? At a time when people are watching, reading, and interacting with media across multiple devices, creating a new campaign can seem like a losing battle.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
SaaStr
FEBRUARY 17, 2022
We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. At the 8th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! Brex is all-in-one finance for growing businesses. They help companies spend, save, and earn smarter—and take every dollar further—by doing more than a bank, bookkeeping, or reward program could ever do alone.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
ChurnZero
FEBRUARY 17, 2022
9 tips to get your CSMs to adopt Customer Success software. Have you ever worked at a company where the Customer Success team had to beg for its own tools? But then once you finally secured the tools you and/or your team fought so hard for, you suddenly got cold feet. Hesitations started to creep, and then swoop, in like a doubtful bride headed down the aisle unsure of her decision ahead.
IT World
FEBRUARY 17, 2022
I chatted this week with Jennifer Edwards and Katie McCleary, the authors of a new book called Bridge the Gap that echoes much of what I’ve learned about negotiation and dealing with difficult people. It’s timely, too. The COVID-19 pandemic has had a big affect on videoconferencing products, turning them into critical solutions for remote collaboration and communication.
Chargify
FEBRUARY 17, 2022
SaaS companies build products for everything, from billing clients to project management to simply storing mass amounts of data in an online warehouse. These cloud-based. The post Optimizing Your Value-Based Pricing Model appeared first on Chargify.
IT World
FEBRUARY 17, 2022
Course Hero executives say their company performs better when its workforce reflects society. “The more we resemble our customers, the better we can meet their needs,” says Josh Tyler, the company’s executive vice president of engineering. So the company, which makes an online learning platform, has made diversity a strategic priority. In 2019, as Course Hero started to see accelerated growth and a related spike in hiring needs, it evaluated its culture, adjusting programs to ensure the workplac
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
ChurnZero
FEBRUARY 17, 2022
9 tips to get your CSMs to adopt Customer Success software Have you ever worked at a company where the Customer Success team had to beg for its own tools? But then once you finally secured the tools you and/or your team fought so hard for, you suddenly got cold feet. Hesitations started to creep, and then swoop, in like a doubtful bride headed down the aisle unsure of her decision ahead.
IT World
FEBRUARY 17, 2022
Apple’s stance on privacy throws echoes across Silicon Valley, and for every social media firm losing billions of dollars there’s another agreeing with Apple's plan. Now, Google says it also plans to limit ad tracking tech — but not for two years. Google follows Apple, kinda. Apple’s controversial decision to introduce App Tracking Transparency (ATT) generated big discussion when it was announced.
CloseSaaS
FEBRUARY 17, 2022
Open-ended sales questions cannot be answered with Yes or No. They inherently require the other person to talk more freely. Learn how to use open-ended questions to get key insights to qualify and move the deal forward.
IT World
FEBRUARY 17, 2022
As the pandemic winds down and businesses start making plans for a post-pandemic world, the one big question is: How has business travel changed? Airports and airplanes are starting to fill up, but mostly with leisure travelers. Business travel is recovering far slower than tourism. A poll from SAP Concur found that business travel is likely to start booming by the end of this year.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
SaaS Metrics
FEBRUARY 17, 2022
Today, cybersecurity risks and threats have become a full-grown menace to small and large businesses. In some cases, an attack can disrupt their operations, and worse, organizations can lose valuable data. With that said, as the business owner, you must ensure that you have effective protocols implemented. For instance, you can follow. Read more. The post 8 Do’s And Don’ts Of Strengthening Your Business Cybersecurity first appeared on SaaS Metrics.
CustomerSuccessBox
FEBRUARY 17, 2022
If you’ve ever taken a Marketing 101 course, you’ve learned that retaining a customer is far more profitable than attracting new customers. It’s old wisdom, but it’s still valid today. Unfortunately, many SaaS companies overlook this and focus on generating new leads. The cost of acquiring new customers becomes very high very quickly.
Intercom, Inc.
FEBRUARY 17, 2022
And no, we’re not talking about Austin Powers! Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Although he started his career as a suit on Ogilvy & Mather in Madison Avenue back in the 80s, it wasn’t until he shifted to B2B that he found his true calling.
SmartKarrot
FEBRUARY 17, 2022
Role: Customer Success Director, SaaS (Remote) Location: Remote, United States Organization: Talentify.io As a Customer Success Director, you will design and build a Customer Success strategy, including support content creation, establishing standard operating procedures, and scalable processes. Engage directly with Sales and Product teams to ensure clients are satisfied and that adoption metrics are being met.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
SmartKarrot
FEBRUARY 17, 2022
C-Suite executives are a vital part of any successful company. They provide the strong foundation and leadership necessary for the success of any company. These high-ranking executives include several ‘chief’ job titles, such as Chief Executive Officer (CEO), Chief Operating Officer (COO), Chief Financial Officer (CFO), and Chief Customer Officer (CCO).
SmartKarrot
FEBRUARY 17, 2022
The SaaS business landscape is changing and expanding. There are multiple forms of content in SaaS, and one that has catapulted to public attention is podcasts. Podcasts are a growing top content platform. Podcasts give the flexibility to users to choose when they want to listen and to what. Some amazing SaaS podcasts that create content around such businesses.
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