The Essential Driver Behind Product Adoption, Retention and Growth
OpenView Labs
AUGUST 23, 2019
Editor’s Note: This article was first published on Userlane’s blog here. . A successful SaaS business model that leads to product adoption revolves around three basic principles: value, retention and advocacy. Providing customers with value is the initial trigger of product adoption. Customer retention and advocacy generate growth without forcing companies to increase customer acquisition costs (CAC) over time.
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