Wed.Oct 02, 2019

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Why churn prediction will save your company

ProfitWell

You love your customers. They enable your business to, well, be. You want to retain them and worry about which ones might be looking slyly around over their shoulder, wondering if they could have it better with one of your competitors. Understanding which of your customers is most likely to churn can be an anxious business for a SaaS company. Churn can appear to happen suddenly owing to any number of potential factors, and customers who do churn are unlikely to write you a “Dear John” letter exp

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Marketing Ideas that Rarely Work

Practical Advice on SaaS marketing

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Annual Planning for Sales Organizations: Headcount, Quotas & Territories

OpenView Labs

This time every year, sales and sales operations teams work with their business partners in finance, marketing and other functions to set their annual sales plan for the coming year. This is an iterative process, with interdependent decisions all working together to impact the final result. One way to approach this complexity is to separate out the three key components of sales planning. 1.

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Setting Up Google Analytics and Crazy Egg to Help you Drive More Conversions

The Daily Egg

Author’s Note: We want to focus on giving you actionable advice for things you can pay attention to, evaluate, and implement quickly to make sure you get the most out of the remainder of 2019. First up in this series is our most recent webinar featuring ways for you to use Google Analytics and Crazy […]. The post Setting Up Google Analytics and Crazy Egg to Help you Drive More Conversions appeared first on The Daily Egg.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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You’ll Lose Customers. It Hurts. But Don’t Let Them Become Angry Ex-Customers.

SaaStr

The other day, I had an experience I’ve never had in 14 years of building and buying SaaS: I became That Angry Customer. Really, an Angry Ex-Customer. I don’t have time or energy to get too angry about a few bits and bytes, or a few nickels. But in this case, the vendor just went too far, too many times, and created disruption all across our little tiny team.

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5 Inspiring Interactive Walkthroughs To Reduce Time to Value

User Pilot

Successfully onboarding your users is a fine art. As we’re about to see from these 5 examples of interactive walkthroughs, engaging your users from the start is essential. In this article, we’re going to take a deep dive into 5 products that get their onboarding right. Each of these products uses interactive walkthroughs to guide their users all the way to product activation.

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The Map and the Terrain

Andreessen Horowitz

“To me it’s kinda funny, the attitude showing a n*&#a driving. But don’t know where the f**k he’s going, just rolling”. —Easy E, “Straight Outta Compton”. Years ago, I remember yelling at my CFO Dave Conte. He built a financial … The post The Map and the Terrain appeared first on Andreessen Horowitz.

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3 Top Tips: How Camps Should Communicate with Major Donors

Nimble - Sales

When you run a summer camp, you know the majority of your funds come from the registration and attendance fees you collect during the warmer months of the year. However, more general donations from your camp’s community are another source of income for you to improve your programming and keep kids coming back year after […]. The post 3 Top Tips: How Camps Should Communicate with Major Donors appeared first on Nimble Blog.

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3 Onboarding Strategies to Spur User Adoption and Empower Customers

CustomerSuccessBox

No matter what product or service you offer, seeing a new customer experience success with said offering is what it’s all about. First of all, it’s proof positive that your service provides the value you’ve aimed for it to provide. . More importantly for your business, helping your customers succeed will lead to increased satisfaction—which, in turn, leads to increased engagement, improved retention, and potential brand evangelism.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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The Definitive Guide to GDN Remarketing for SaaS Companies

FastSpring

No matter how high your site traffic is, there’s one fact that’s hard to swallow: 96% of your visitors are going to leave before they convert. That’s why thinking outside the box and finding a way to get those visitors back onto your customer journey is essential. One of the best ways to do this is by remarketing your product to them. You tag a website visitor, and after they leave, your product will be remarketed to them across different platforms around the web.

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Outbound Email Templates: Examples of (Real) Emails that Get Replies

Sales Hacker

Outbound emails are rarely a one-size-fits-all sort of thing. Truth be told, every time you change a target of your outbound email campaign, you need a new template. Unfortunately, the same template that worked on decision-makers at digital agencies won’t work on decision-makers in recruitment. Nonetheless, with experience, you’ll get the insight you need to structure email templates in a way that the whole process is easy.

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The 6 Principles of Clearbit [Podcast]

OpenView Labs

Alex MacCaw is the Co-founder, CEO and office DJ for Clearbit. Find out how he learned to love management, the most difficult period he went through as a CEO and their biggest competitive advantage as a company (spoiler: it has to do with their people). Prefer to listen on iTunes? Click here. The post The 6 Principles of Clearbit [Podcast] appeared first on OpenView.

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4 Account-Based Sales Plays To Close More Deals in 2020

Sales Hacker

The post 4 Account-Based Sales Plays To Close More Deals in 2020 appeared first on Sales Hacker.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How does churn differ across subscription markets?

ProfitWell

This week, Gal Thompson, Regional Manager at Secured Signing, has something on her mind: How is churn different across different types of subscription companies? To shed some light on these differences, we looked at churn data from more than 8,000 different subscription companies across five different industries and found some interesting results. Let’s jump in.

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Work from wherever

ProfitWell

Today, we're digging into remote work and the way FYI's Marie Prokopets turned this challenge into her superpower (and how you can, too). Your top subscription news. Pitch presents. Pitch raises $30 million to foster the future of presentations, built by eight co-founders who previously created Wunderlist. This Berlin-based operation helps teams collaborate more effectively to build better presentations.