Sun.Oct 06, 2019

Your Sales Efficiency Will Probably Plummet Toward $10m ARR. Plan For It.


When a great SaaS business starts to come together, and crosses Initial Traction ($1-$1.5m), growing nicely (8-10%+ Month-over-Month Growth) … often times, the founders start to see the first bit of real economic returns on the model. It finally starts to make sense, this SaaS stuff.

Sales 263

Customer success IS product.


The bigger the addressable market and how much it is needed by the market indicates how much effort is needed for the customer success function. Customer success is your product. Your product is customer success. Period, end of story.

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The Top Cloud Stories of the Week: A Downturn?, Top YC Companies, Dave, Google Turns 21


We now have over 200,000 (!) subscribers to the SaaStr Cloud Daily on Quora , 8,700,000+ views, and are adding thousands of new followers per week. One benefit from Cloud Daily is our community speaks and upvotes their top stories of the week.

Cloud 159

Hull now supports HubSpot Marketing Email Events


We have a big announcement for HubSpot Marketing users! We now enable Hull users to fetch a wide range of HubSpot Marketing Email Events inside Hull. These events range from SENT events to CLICK events via PROCESSED events with all of their respective attached properties.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!