Sat.Dec 11, 2021

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Customer Success Is A Single Digit Hire

SaaStr

We’ve talked on SaaStr about leaning in on Customer Success as much as possible. We’ve walked through why Second Order Revenue (i.e., the revenue ultimately generated or supported by Customer Success) is the key to growing a SaaS business. We’ve talked about how all the Second Timers are hiring in customer success way early , ahead of sales, ahead of revenue.

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Dear SaaStr: What Are Some of the Best Hacks to Make Recruiting Easier?

SaaStr

Q: What are some top hiring tips for early-stage startups? The best founders are relentless recruiters. Truly relentless. However, very few started out that way. Your job in 2022 is to get there. — Jason BeKind Lemkin (@jasonlk) December 8, 2021. Recruiting is tough. I certainly don’t do it well enough. But to be a great CEO, you need to find a way to force yourself to be a great recruiter.

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The Secrets Behind Creating Scalable Products with Box’s CEO, Aaron Levie

SaaStr

Scaling your product from one specific use case to an enterprise offering with multiple features is a daunting task. You need to consider your existing customers, your total addressable market (TAM), your employees, and how you envision the future of your product. How do you balance these things while creating a great product? Aaron Levie, CEO and Co-founder of Box, discusses the approaches he used for scaling his company in terms of hybrid work, adjusting to a dynamic economy during the pandemi

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