Wed.Jul 31, 2019

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Survey Says: Want to Reduce Churn? Reach Across the Aisle.

OpenView Labs

If you work in a B2B business—and chances are if you’re reading this article, you do— churn is a word you never seem to be able to escape. Some churn is inevitable, but the million-dollar question that companies continually ask themselves is, “How do we keep customer retention as high as possible?”. For UserIQ’s 2019 Customer Success + Product Management Alignment Benchmarking Report , conducted in partnership with SuccessHacker and ProductCamp, we surveyed more than 400 SaaS leaders and found t

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What Are The Most Successful SAAS Pricing Models and What You May be Doing Wrong

Incredo

SaaS (Software as a Service) has proven to be a very elastic, scalable and progressive industry. According to IDC , cloud services market grew 28.6 percent in the first half of 2017 and the revenue totaled 63.2 billion (the biggest share belongs to SaaS). Another research firm, Gartner Group says that SaaS industry remains the largest segment of the cloud market.

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The marketer that’s always on? Your chatbot

Intercom, Inc.

You might think chatbots are only for customer support, but using them to answer your customers’ questions is just one way to leverage chatbots. With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go.

Marketing 177
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Why You Shouldn’t Roll Your Eyes When You Hear “Digital Transformation”

Nimble - Sales

Brian Solis is a principal analyst at Altimeter, which is the digital analyst group at Prophet. He is also an award-winning author, prominent blogger/writer, and world-renowned keynote speaker. Brian is also known as a leading “digital anthropologist,” or someone who studies the relationship between humans and digital-era technology. In his new book Lifescale: How to […].

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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5 Email Marketing Mistakes and Their Corresponding Corrective Actions

FastSpring

Email marketing is undoubtedly one of the most effective digital channels available to marketers. However, it is also quite complex. In this post, we’ll walk you through the five worst email marketing mistakes and how to correct them. Mistake #1: Failing to ask for permission. The General Data Protection Regulation (GDPR) came into effect on the 25th of May 2018, changing the email marketing landscape forever.

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SaaS Onboarding Best Practices With Aaron Krall

Sujan Patel

Done right, SaaS onboarding reduces your churn, improves your conversion rates, and drives up both your LTV and potential upgrade revenue – not just immediately, but in the future as well. But onboarding isn’t just about getting a sale. It’s about how to get the right people using the right things, as I’ve seen time […]. The post SaaS Onboarding Best Practices With Aaron Krall appeared first on Sujan Patel.

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Video: Software Eats Care Delivery

Andreessen Horowitz

We are in the middle of a truly transformative moment in the healthcare market—particularly in care delivery.

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Introducing OneDrive & SharePoint Integrations: Secure Your O365 Data with BetterCloud

BetterCloud

OneDrive/SharePoint Online. Let’s talk Office 365! We are excited to announce that BetterCloud now supports OneDrive and SharePoint Online use cases. This has been an ask from our customers, and we continue to value that feedback and use it to directly shape our product. Why securing user interactions in Office 365 is challenging. Trying to manage and secure Office 365 can be complex in today’s SaaS environment.

Data 45
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Cisco simplifies Kubernetes container deployment with Microsoft Azure collaboration

IT World

Cisco seeks to enhance container deployment with a service to let enterprise customers run containerized applications across both Cisco-based on-premises environments and in the Microsoft Azure cloud. Customers can now further simplify deploying and managing Kubernetes clusters on-premises and in Azure Kubernetes Service (AKS) with one tool, using common identify and control policies, reducing manual tasks and ultimately time-to-market for their application environments, wrote Cisco’s Kip Compto

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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7 Steps to a Successful SDR Cold Calling Sales Contest (Case Study)

Sales Hacker

Imagine you run a sales team of 50 people and 30 of them are NOT enthusiastic and fully committed to their work and workplace. How would this impact a department specifically focused on driving revenue? YIKES. Pretty scary. The bad news? Studies have found that only 34% of workers in the US are engaged. Now here’s the good news: Every 5-point improvement in employee engagement boosts revenue by 3%.

Sales 72
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What I Found When I Compared 153 SaaS Email Subject Lines?—?Get Your SaaS On Board

SaaS Onboarding Emails

What I Found When I Compared 153 SaaS Email Subject Lines?—?Get Your SaaS On Board Some of the most viewed posts on my site are ones I would put under the category “should and good.” Comparing Email Cadence Across 5 SaaS Free Trials (14-Days) and How many Emails Does a 30-Day Free Trial Need? compare different onboarding series on a single topic. In the case of the two posts mentioned, I covered the frequency with which different companies sent onboarding emails.

SaaS 40