Tue.Nov 05, 2019

Stop saying yes: four reasons you should start saying no

Close.io

Sales reps want more and more prospects in their pipeline each day. And they want to close every single one of them. You know it. I know it. But closing prospects often comes with a caveat: saying yes to a prospect’s wants WAY too often. For many businesses that’s been the way forward for years.

Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About

Neil Patel

The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right?

Can Your Executives Growth with Your Company?

OpenView Labs

Editor’s Note: This article was first published on Inc. As you build your startup, one of the most difficult choices you have to make is about your existing executives. Can they scale with the company or is it the right time to bring in people with more experience to lead?

Subscription renewal: getting customers to renew subscriptions

ProfitWell

I’m sure most of you have suffered from it at some point. An unexpected charge shows up on your credit card without warning. An automatic subscription renewal charge for a subscription you’re no longer using or that you don't even remember signing up for.

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

What are the key differences between venture debt and venture capital?

SaaStr

You will get a lot of different answers here, but let me highlight one thing most folks miss: There is no free lunch. Venture capital / equity is expensive. You often have to sell 15%, 20%+ of your company in chunks. Sell 3–4 chunks and that’s most of the company sold … off.

More Trending

10 Of My Favorite SaaStr Posts on Building Your First Great Sales Team

SaaStr

Boy over the years at SaaStr we’ve done a lot of posts (and videos and sessions) on hiring your first great sales team. I recently re-read a bunch using our excellent Algolia-powered search and wanted to share some of my favorites: 1.

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The Top 5 Product Usage Metrics for Customer Success Teams

Totango

Product usage metrics reveal the relationship your customer has with your product—and provide context for the relationship you should be having with your customer.

Boo! Halloween 2019

Zuora

Here at Zuora, we take our celebrating pretty seriously. Since the company’s inception, Halloween has been a festive, spooky, and, […]. The post Boo! Halloween 2019 appeared first on Zuora. Life at Zuora

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How to Use Dynamic Content to Skyrocket Email Engagement

Vero

We’re living in a world where customers want to be treated as individuals rather than just names in a database. According to Salesforce , 84% of customers say that being treated like a person, not a number, is key to winning their business.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Have You Heard of SaaSOps Professionals? They’re Here to Stay

BetterCloud

You might see a new role opening up soon in your IT department: SaaSOps Engineer. We introduced the SaaSOps movement at Altitude , our annual IT conference, because it was clear to us that this category exists.

How to Use Dynamic Content to Skyrocket Email Engagement

Vero

We’re living in a world where customers want to be treated as individuals rather than just names in a database. According to Salesforce , 84% of customers say that being treated like a person, not a number, is key to winning their business.

The Sales Summit: The trends and challenges shaping the future of sales

Inside Intercom

Inspired by the release of our book Intercom on Sales , we wanted to take a fresh look at three big topics – speed, automation, and growth. We wanted to know: what are sales leaders doing to bring velocity to their sales cycle?

Our Intercom API Integration using Ruby as an Example

Upscope

I asked Joe, our CTO, to cover how the Intercom API integration with our app is done using Ruby. He gave me an overview of the Rails job that syncs data between our app and Intercom and gave me the code below, to which I've added some comments.

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Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

Making our user storage more scalable and secure

Inside Intercom

Our mission is to make web business personal. We want our customers to be able to have the same delightful, personal experiences talking to their customers as they do talking to their friends.

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Is your product socially acceptable?

ProfitWell

Today, we see the power of social proof. Plus, sales advice from a master and why the freemium model isn’t going anywhere. Your top subscription news. Socially accepted.

7 Marketing Strategies for Targeting Millennials in 2020

Nimble - Sales

By population, they’re one of the largest generations in America — and a huge audience for brands. However, many companies have struggled with marketing to millennials. 2020 is a fresh start in a new decade — and for businesses, a chance to target millennials more effectively than ever.

5 Financial Reports Every Business Should Be Running

OPEXEngine

Can financial reporting analysis really help your business grow? Absolutely! To employ a data-driven finance approach, CFOs need to move finance functions up the analytic value chain to offer more detailed analyses, better forecasting, and increasingly granular information on products, suppliers, customers, and more. In turn, their analyses inform the business, increase corporate agility, and point the way to cost savings.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.