Neil Patel

NOVEMBER 5, 2019

The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right? But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. And I’ve noticed that very few people are talking about what’s really going to happen in 2020.

Trends 112

Trends AI Search Marketing AI 112

OpenView Labs

NOVEMBER 5, 2019

Editor’s Note: This article was first published on Inc. here. As you build your startup, one of the most difficult choices you have to make is about your existing executives. Can they scale with the company or is it the right time to bring in people with more experience to lead? The problem is that many people who join startups in the early stage like the dynamics of that stage.

Scale 58

Scale Scaling Startup Leadership 58

ProfitWell

NOVEMBER 5, 2019

I’m sure most of you have suffered from it at some point. An unexpected charge shows up on your credit card without warning. An automatic subscription renewal charge for a subscription you’re no longer using or that you don't even remember signing up for. Even worse, you go to cancel your subscription, only to discover it's nearly impossible. For subscription companies, it’s tempting to resort to questionable subscription renewal tactics like these to keep customers around for as long as possibl

Payment Features 49

Payment Features Subscription Payment Methods Merchant Services 49

SaaStr

NOVEMBER 5, 2019

Boy over the years at SaaStr we’ve done a lot of posts (and videos and sessions) on hiring your first great sales team. I recently re-read a bunch using our excellent Algolia-powered search and wanted to share some of my favorites: 1. Your First VP Does Not Have To Be a VP of Sales. Looking back, this is just so important, I wish I’d written this in the earliest days of SaaStr.

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Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Nimble - Sales

NOVEMBER 5, 2019

By population, they’re one of the largest generations in America — and a huge audience for brands. However, many companies have struggled with marketing to millennials. 2020 is a fresh start in a new decade — and for businesses, a chance to target millennials more effectively than ever. Millennials are no longer in college. Definitions […].

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Strategy Marketing Branding Business 96

BetterCloud

NOVEMBER 5, 2019

You might see a new role opening up soon in your IT department: SaaSOps Engineer. We introduced the SaaSOps movement at Altitude , our annual IT conference, because it was clear to us that this category exists. SaaSOps is a space that our forward-thinking community constantly operates within—there just hasn’t been a formal title for it yet. Here’s the definition: SaaSOps noun. : a practice referring to how software-as-a-service (SaaS) applications are managed and secured through centralized and

DevOps as a Service 76

DevOps as a Service Engineering Leadership Education 76

FastSpring

NOVEMBER 5, 2019

Ecommerce sales tax and Value Added Tax (VAT) are intricate tax systems–especially when it comes to determining the tax rate for software and digital products. The growing popularity of digital products globally has both positives and negatives associated with them. On the one hand, the software market globally is a very lucrative and competitive landscape.

Merchant Services 63

Merchant Services Government Sales Marketplace as a Service 63

Upscope

NOVEMBER 5, 2019

I asked Joe, our CTO, to cover how the Intercom API integration with our app is done using Ruby. He gave me an overview of the Rails job that syncs data between our app and Intercom and gave me the code below, to which I've added some comments. Related : Learn more about Intercom including Intercom hacks in these articles. Upscope is a co-browsing (one click to see the customer's screen) service and we use Intercom for live chat support.

New CTO 49

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OPEXEngine

NOVEMBER 5, 2019

Can financial reporting analysis really help your business grow? Absolutely! To employ a data-driven finance approach, CFOs need to move finance functions up the analytic value chain to offer more detailed analyses, better forecasting, and increasingly granular information on products, suppliers, customers, and more. In turn, their analyses inform the business, increase corporate agility, and point the way to cost savings.

Systems Review 45

Systems Review Payment Methods Business Payment Services 45

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

Zuora

NOVEMBER 5, 2019

Here at Zuora, we take our celebrating pretty seriously. Since the company’s inception, Halloween has been a festive, spooky, and, […]. The post Boo! Halloween 2019 appeared first on Zuora.

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ProfitWell

NOVEMBER 5, 2019

Today, we see the power of social proof. Plus, sales advice from a master and why the freemium model isn’t going anywhere. Your top subscription news. Socially accepted. We know social proof —reviews, social likes, online mentions, and testimonials for products, services, or brands—has a powerful psychological effect on customers. And the team at Trustpilot researched how social proof influences a buyer’s purchasing process, and how you should leverage social proof in your marketing strategy.

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Sales Recruiting Software Review Acquisition Subscription 40

Intercom, Inc.

NOVEMBER 5, 2019

Inspired by the release of our book Intercom on Sales , we wanted to take a fresh look at three big topics – speed, automation, and growth. We wanted to know: what are sales leaders doing to bring velocity to their sales cycle? How are they using automation to bring new efficiencies to their sales orgs? Finally, where do they see the biggest opportunities to accelerate revenue and what obstacles stand in their way?

Scale 139

Scale Sales Recruiting Sales Hiring Trends 139

Totango

NOVEMBER 5, 2019

Product usage metrics reveal the relationship your customer has with your product—and provide context for the relationship you should be having with your customer. By capturing day-to-day information on how your customer uses your product, you can shape your actions to increase their overall experience and drive value. In an economy where customers are loyal to personalized products and highly responsive service, visibility of customer behavior keeps you relevant.

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Metrics Customer Success Customer Lifetime Value Headcount 64

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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

Revenue

Intercom, Inc.

NOVEMBER 5, 2019

Our mission is to make web business personal. We want our customers to be able to have the same delightful, personal experiences talking to their customers as they do talking to their friends. Enabling all these conversations and interactions between businesses and their customers requires an extremely robust storage system that can scale as the data set expands – our storage needs, after all, have to keep pace not just with our own growth, but with the combined growth of all our customers.

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AWS Engineering Scaling Data 99

CloseSaaS

NOVEMBER 5, 2019

Sales reps want more and more prospects in their pipeline each day. And they want to close every single one of them. You know it. I know it.

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Sales Strategy 52