Mon.Oct 21, 2019

7 Ways to Reduce SaaS Customer Churn

Cobloom

Customer churn rate is one of the most important SaaS metrics for your company to track. It measures the rate at which existing customers cancel their subscription to your service over a particular time period.

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What I've learned about IPOs and Direct Listings

Tom Tunguz

Today is the anniversary of Spotify IPO, which was the first direct listing of a technology company. It was championed by Barry McCarthy, the former CFO of Netflix and the current CFO of Spotify. Since then, Slack has also listed directly. And the combination of these two events has created a groundswell for more of them. In the past few months and quarters, I’ve been learning as much as I can about this topic. Here are my notes and sources. Before we start, let me define four terms.

Subscription wizards

ProfitWell

Today, we’re subscribing to the man, the myth, the wizard himself: Harry Potter. We also connect with the Co-Founder and CEO of Chargebee on a RevOps drop. And I want to know: what are your thoughts on limiting Slack messages to public channels only? Your top subscription news.

What can entrepreneurs do to stand out to prospective investors during a pitch?

SaaStr

The best founders really know their sh*t. The best founders just know everything cold about their business: They know the competition cold. They don’t mock the competition, or say it doesn’t exist, or not acknowledge their strengths. They know where they are strong, and where the others are strong.

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Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

5 Steps For Effective SEO And PPC Keyword Generation

Backlinkfy

Keyword research is not dead and SEO and PPC keywords can still work wonders for your campaign. All you need to do is conduct proper research and generate the necessary amount of relevant keywords to use. Here's how you can do it in five simple steps.

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Cohort Analysis Explained for Your SaaS Business

The SaaS CFO

We all know that churn and retention are critical concepts to understand in SaaS. As customers churn each month, we track logo and dollar counts in our churn and retention reports. And we document the reasons why. This is an aggregate view of retention. Let me introduce SaaS cohort analysis.

Here’s Why SaaStr Annual 2020 is All About the Workshops

SaaStr

It’s not all about the speakers this year. If you’re wondering what you should be doing in between sessions or maybe just after breakfast before things really kick off in the main areas, check out these workshops! Workshops are a great way to learn tactical insights in a smaller session.

Altitude 2019 Recap: SaaSOps Is a Thing

BetterCloud

Altitude 2019 was our biggest and best customer conference yet. This year, 270 attendees joined us in San Francisco (with some even flying in from Estonia, Sweden, and France). Over 2.5

SaaStr Podcasts for the Week with MessageBird and Gainsight — October 18, 2019

SaaStr

274: Robert Vis is the Founder & CEO @ MessageBird, the company that allows you to talk to your customers via Voice, SMS and Whatsapp. The company raised a monster $60M Series A from Accel and Atomico with only one prior investor being Y Combinator.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Free Software and Open Source Business

Andreessen Horowitz

Today, despite the critical importance of open source to software, it’s still seen by some as blasphemous to make money as an open source business.

Altitude 2019 Recap: SaaSOps Is a Thing

BetterCloud

Altitude 2019 was our biggest and best customer conference yet. This year, 270 attendees joined us in San Francisco (with some even flying in from Estonia, Sweden, and France). Over 2.5

What Is Multilingual SEO and How Does It Works

Backlinkfy

If the online business that you are working on is doing great in your nation, you should seriously get some expand over universal markets. To get success in new markets requires some additional interests in SEO, however.

Your Demand-Gen Strategies Have a Last-Mile Problem

Sales Hacker

The post Your Demand-Gen Strategies Have a Last-Mile Problem appeared first on Sales Hacker. Sales & Marketing Webinars

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

Outbound sales CRM: What it is and which is best for your team

Close.io

What's the most important tool in outbound sales ? If you said "a phone," you're right. Well, sort of. If you want to kick ass at cold calling , you need something way more powerful than a phone.

What Is Enterprise Sales? Your Definition Could Make or Break Your Success.

OpenView Labs

Editor’s Note: This article first appeared on the Avenue Talent Partners’ blog here. . Most definitions of enterprise sales sound something like this: “A long sales process involving multiple stakeholders, large deal sizes, and a high perceived risk by the buyer.”.

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38 Most Dynamic Women in Sales (The 2019 Edition)

Sales Hacker

There are tons of roundup articles about top women sales leaders. Most of the time, somebody does a LinkedIn search for “sales leader,” chooses the top 15 profiles with the most followers, and calls it a day. That’s not really honest, is it?

Can the cloud save you money? These companies say yes

IT World

The cloud has long been touted as a way for enterprises to save money, whether it’s through reduced on-premises servers and storage systems, decreased software licensing, less need for equipment maintenance, or fewer requirements for in-house expertise. But do cloud services actually result in cost savings? The quick answer is, it depends.

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Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Instabase

Andreessen Horowitz

Not all automation is created equal. Often “automation” is just a synonym for programming—i.e., writing a script or program to accomplish a task that would otherwise have to be done manually. And, when applied in the context of business process, … The post Instabase appeared first on Andreessen Horowitz. Uncategorized announcements

Gartner: 10 infrastructure trends you need to know

IT World

ORLANDO – Corporate network infrastructure is only going to get more involved over the next two to three years as automation, network challenges and hybrid cloud become more integral to the enterprise. Those were some of the main infrastructure trend themes espoused by Gartner vice president and distinguished analyst David Cappuccio at the research firm’s IT Symposium/XPO here this week. Get regularly scheduled insights by signing up for Network World newsletters.].

Podcast: BURST Oral Care – Part 1 – The secret to building a brand

ReSci

We've had a busy week here at Retention Science! We hosted a webinar earlier this week, and threw an event for local eCommerce executives just last night, right here in Los Angeles. The post Podcast: BURST Oral Care – Part 1 – The secret to building a brand appeared first on ReSci

Yes, you can reap cost benefits from the cloud

IT World

The cloud has long been touted as a way for enterprises to save money, whether it’s through reduced on-premises servers and storage systems, decreased software licensing, less need for equipment maintenance, or fewer requirements for in-house expertise. But do cloud services actually result in cost savings? The quick answer is, it depends.

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Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.

Managing Your CRM: 7 Time-Saving Tips to Boost Productivity

Nimble - Sales

Customer Relationship Management systems (CRMs) are designed to help cultivate your relationships with customers in a time-effective way, but you might as well be developing relationships without a management system if your CRM’s interface is unintuitive and slow.

Techstars Partners with Harlem Capital to Fast-Track Success for Women and Minority-led Startups

TechStars

New York, N.Y.