Wed.May 01, 2019

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Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Unbounce

Software-as-a-Service (SaaS) marketers are among the world’s most talented. They need to be. The pressure to acquire and retain users is high—to put it mildly. And when you’re a funded startup with investor pressure, as many are, this need to grow and sustain velocity can be yet more acute. After all, SaaS has a unique character. As technical infrastructure gets standardized and integrations become easier, more and more tools are entering an already crowded marketplace.

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No one needs your solution unless they have a problem

Practical Advice on SaaS marketing

Let me give this to you straight: Nobody really cares about your SaaS solution. They don’t care how it’s built. They don’t want to see a demo. And they don’t want to talk to you about it. At least not yet. No one has any interest in your solution… until they see that they have a problem and they suspect you may be able to solve it. An obvious, but too common mistake I know this sounds harsh and painfully obvious.

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Quick Hits CRO Tips Episode 4: What to Look For in Visitor Recordings

The Daily Egg

Welcome to Quick Hits CRO Tips from Crazy Egg! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers — all in 2 minutes or less. This week we’re covering how you can use Visitor Recordings (also known […] The post Quick Hits CRO Tips Episode 4: What to Look For in Visitor Recordings appeared first on The Daily Egg.

Revenue 276
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Building Product Tours: The design process behind our onboarding tool

Intercom, Inc.

Every product design project is a bit like climbing a hill. You ascend the hill to gain perspective on the surrounding terrain, but you don’t know what’s on the other side – you’re figuring out how to approach the problem, and you uncover and resolve the unknowns. Once on top of the hill you have a clear view – you can see the shape of the landscape and make out the path down, you can picture what needs to be done to make progress.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Quick Hits CRO Tips Episode 3: How to Use Snapshot Reports with Visitor Recordings

The Daily Egg

Welcome to Quick Hits CRO Tips from Crazy Egg! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers, all in 2 minutes or less. This week we’re focusing on visitor recordings — an often overlooked, but extremely […] The post Quick Hits CRO Tips Episode 3: How to Use Snapshot Reports with Visitor Recordings appeared first on The Daily Egg.

Revenue 250

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a16z Podcast: The Future of Decision-Making—3 Startup Opportunities

Andreessen Horowitz

As companies digitize, they change the way they make decisions: decisions are made lower in the organization, based on data, and increasingly automated.

Startup 75
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Presentation Tips: 4 Steps to Go From Good to Impressive

Sales Hacker

A version of this article was originally authored by Richard Newman and published on MinutesMagazine.com. Think about the last presentation you saw that really stuck with you. You probably remember being impressed by the speaker’s conviction, their confidence, their knowledge of the subject. What was it that made it so you just couldn’t look away? Chances are, it wasn’t one thing, but a combination.

Sales 59
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Growth: What Does This Role Actually Mean?

OpenView Labs

Over the past few years, the term “Growth” has been one of the most frequently used buzzwords in the SaaS world, especially at product led growth businesses. Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role. Job functions such as growth marketing, growth hacking, and growth engineering all came onto the scene and it feels like every tech startup developed some type of growth tea

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How to Accelerate And Sustain High Software User Adoption

TriTuns

Observation. We have found that the best way for organizations to “boost” and then “sustain” high software user adoption is to develop and implement a comprehensive user adoption strategy. Most software failures occur when organizations take a Go-Live centric approach (on-time & on-budget delivery of technology) without taking the necessary actions to drive and sustain user adoption over the life of the system.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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Have Your Cake & Eat It Too [Podcast]

OpenView Labs

We’re kicking off Season 6 by bringing OV Partner, Blake Bartlett, back to discuss the magic of product led growth. Blake breaks down the placement of the paywall, when a freemium model makes sense and the importance of getting specific about your target customer. Find out why PLG means you can have your cake and eat it too. ?. Prefer to listen on iTunes?

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Customer Success Metrics that Increase Executive Support

TriTuns

You need to have clear executive support if your customer success program is going to survive. What metrics and measures do you need to prove the short-term and long-term value of their customer success investment? I have had many discussions with customer success (CS) leaders about the challenges they face setting up a growing customer success team in an organization that has never had a customer success program.

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Brightback, New Retention Business, Starts With $11 Million In Funding

BrightBack

Brightback, a startup offering customer retention automation software to subscription businesses, has been launched with $11 million in Series A funding. The firm’s automation capabilities can fuel email alerts that can lead to a better customer experience, and drive reports that tag intent to leave.

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How to Accelerate And Sustain High Software User Adoption

TriTuns

This is an update to one of our popular posts. This post was updated on May 1, 2019. Observation. We have found that the best way for organizations to “boost” and then “sustain” high software user adoption is to develop and implement a comprehensive user adoption strategy. Most software failures occur when organizations take a Go-Live centric approach (on-time & on-budget delivery of technology) without taking the necessary actions to drive and sustain user adoption over the life of the syst

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Brightback's Customer Retention Automation Platform Aims to Reduce Cancellations

BrightBack

Churn management start-up Brightback launches with $11 million in funding. The software company is offering the first automated customer retention platform for high volume subscription businesses. Guy Marion, CEO and co-founder, joins Cheddar to talk about the software's components and how the company has reduced cancellations by up to 20 percent.

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How to Accelerate And Sustain High Software User Adoption

TriTuns

This is an update to one of our popular posts. This post was updated on May 1, 2019. . Observation. We have found that the best way for organizations to “boost” and then “sustain” high software user adoption is to develop and implement a comprehensive user adoption strategy. Most software failures occur when organizations take a Go-Live centric approach (on-time & on-budget delivery of technology) without taking the necessary actions to drive and sustain user adoption over the life of the sy

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Brightback Customer Retention Automation Software Secures $11 Million In Funding To Stop SaaS Churn

BrightBack

Subscription-based businesses will grow to between $300 Billion and $500 Billion in revenue by 2023. Even at an acceptable churn rate of 10%, the scope of the churn problem is $30 billion in lost revenue and up to $60 billion. A problem that large is the kind of thing investors dream about. As subscription-based businesses take hold of the earth, solutions like Brightback will become more critical.

Churn 40
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Podcast: Buying and Selling Restaurants: How to Make a Profit. An Interview With Mattie O'Reilly.

Divestopedia

The sales process, from deciding which restaurant to buy and how to negotiate, through running a successful establishment, and finally selling it at a profit.

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Embedded Analytics: A Force Multiplier for Business

The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless. No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges. Go deep with five insightsoftware customers as they share the details of their analytics journeys and discuss the transformative power of data.

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Late Stage Venture

Andreessen Horowitz

We started Andreessen Horowitz a decade ago with the goal of partnering with great founders by investing across all stages of the company lifecycle — from seed through late stage.

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SiriusDecisions at Ramp 2019

InsightSquared

SiriusDecisions is excited to be participating at Ramp 2019! We’ll have several leading analysts at the event, including Dana Therrien, Julian Archer, and Anthony McPartlin who will share their research, data and insights on what is truly working and what is not in the rapidly evolving field of revenue operations. It is unusual for SiriusDecisions to participate so heavily in an industry event, outside of our own of course, but we decided to go all-in on Ramp for several reasons.

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ChurnZero Named SIIA CODiE Award Finalist

ChurnZero

ChurnZero Named SIIA Business Technology Product CODiE Award Finalist for 2019 Best Customer Success Management Solution. . ChurnZero earns prestigious industry recognition. . . We are proud to announced that ChurnZero was named a 2019 SIIA CODiE Awards finalist in the Best Customer Success Management Solution category. Finalists represent the best products, technologies, and services in software, information and business technology.

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Is Your Price Right? Determining Pricing Strategy for Ecommerce

FastSpring

Everyone loves options when it comes to pricing. But when it comes to deciding on the best pricing strategy for your software , you have to keep in mind what makes sense for your customers and your business. To further complicate things, studies show that the majority of companies spend only six hours on pricing. Ever. Luckily, building a successful pricing strategy is not as challenging as you may think!

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Crafting Tomorrow: A to Z of Delighting Customers with Your Product

Ready to build game-changing software fast? Trigent's eBook, "Crafting Tomorrow," unlocks the secrets. Entrepreneurs, product managers, and developers: it's time to bring your vision to life. Tech Accelerator: An on-demand ninja team ready to ideate, validate, iterate, and propel your product at every stage. Master the Product Life Cycle: Identify problems, build solutions, launch, scale, and optimize with confidence.

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10 Little Things To Achieve Huge Success of Your Next Email Marketing Campaign

Backlinkfy

Emai marketing is the fundamental communication tool for many small and medium-sized enterprises. If you do it right, it is 100% cost effective, measurable, personalized, targeted, and best for attracting and keeping customers. Of all marketing platforms, email is regarded as the second leading channel for excellent ROI or return on investment. For an email campaign to become successful, it should be able to build trust-filled relationships, forging your expertise, and capable of boosting brand

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5/1: Sinemia, snapped

ProfitWell

Hey crew, we’re feeling all warm inside because it’s Global Love Day and Loyalty Day. Abby here, sending all the love in the land to our loyal subscription crew. To show our appreciation: your recurring revenue resources and subscription updates. The Rundown In resources. Healthy Relationship Marketing c/o GrooveHQ. Relationships are work, but you can make them a little easier with some self-growth for good measure.