Dear SaaStr: What is The Typical Conversion from Paid Pilot to Annual Contract in SaaS?
SaaStr
OCTOBER 25, 2021
Dear SaaStr: What is The Typical Conversion from Paid Pilot to Annual Contract in SaaS? 70%+ once you are doing it right. Having said that, I’m not sure there is a “typical” number for only one reason … as you grow and scale and become a bigger player and a more established brand … you don’t need to do as many. By that I mean, most vendors once they are established flip pilots around into “opt-outs”.
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