Tue.Feb 09, 2021

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7 SaaS Metrics Every SaaS Company Should Care About in 2021

OPEXEngine

The SaaS market is expected to reach $164.29 billion by 2022 — which means the key innovations of this business model are about to inspire even more businesses. And with more popularity comes more confusion, especially over what metrics are most important to drive the best results. We’ve done a lot of work with B2B SaaS companies, and over the years, we’ve seen a number of them struggle to get off the ground and grow quickly.

Metrics 52
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Asana Review

The Daily Egg

Asana has quickly become one of the most popular project management tools over the past several years. It’s trusted by 80,000+ organizations worldwide, including NASA, Spotify, Deloitte, GE, and The New York Times. Its simplicity is one of the many reasons why Asana is so popular. The software supports several different project management methodologies, making […].

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How to Cope With Long Sales Cycles

SaaStr

Few things will frustrate you more in the early days than long sales cycles on bigger deals. A great logo will come in … but they’ll talk about maybe deploying at the end of the year. Maybe. You’ll feel like you just don’t have the time for a 6, 9 or even 12 month sales cycle when you’re struggling just to put the first few points on the board.

Scale 341
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How customer expectations are rising – and what to do about it

Intercom, Inc.

It’s no secret that when it comes to support, customer expectations are higher than ever before – but how are support leaders and teams adapting to these increased demands? Our recent report showed that while 73% of support leaders say customer expectations are increasing, only 42% of them believe that they’re actually meeting those expectations. That’s a significant gap between expectations and reality – and one that it’s all too easy for your support team to fall into.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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5 Interesting Learnings from ON24 at $200,000,000 in ARR

SaaStr

So ON24 is one of those SaaS companies you sort of know and have probably used if you’re a marketer … but probably didn’t pay too much attention to otherwise. Haven’t they been around forever? They were founded in 1998 (!). Are they as good as Zoom? Sometimes yes, if you need lead-capture, etc. (marketers). Sometimes, well, Zoom has a simpler webinar product too if all you need is broadcast capabilities.

Scale 220

More Trending

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Come Learn How Notion, Atlassian, Monday, Twilio, Webflow, Loom and More Build Software!! SaaStr Build!!

SaaStr

Ok this may end up being our best event ever — SaaStrBuild.com!! Mar 9-10. Come learn how the best of the best build, ship, scale, and market software: CEO Twilio. CEO Notion. CEO Loom. CEO Monday. CTO Monday. CMO Snowflake. CEO Skilljar. CRO Skilljar. CEO Webflow. CEO Harness. and leaders from Atlassian, Asana and so much more! It’s AWESOME.

CTO 172
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A New Way to Do Keyword Research

Neil Patel

What’s the problem with keyword research? Well, you have to go to an app like Ubersuggest , type in a handful of keywords to come up with a list of keywords that are worth targeting. But that is time consuming. Another approach is you go to Ubersuggest , type in your competitor’s domain, and see all the keywords they rank for. But even with this approach, you have to filter through thousands of keywords to find the good ones.

Metrics 145
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How to Market at Mass Scale with Whereby

SaaStr

In today’s SaaStr podcast episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. Prior to joining Whereby, a browser-based video meeting platform, Bonnici was previously CMO of the world’s leading software review platform G2.com and in 2020 was shortlisted at #26 in Forbes’ ‘World’s Most Influential CMOs.

Scale 157
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7 Ways to Measure Your Website’s UX

Neil Patel

User experience (UX) is an essential element of website design and management, and it might impact more than you realize. What happens when someone lands on your website for the first time? Does it load quickly ? Can they tell they’re in the right place? Is it easy to figure out what to do next? UX refers to the human experience of using your website.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Top LinkedIn Learning Courses for Customer Success

ChurnZero

. As we think ahead to how we want 2021 to go, you might be thinking about professional goals and ways to grow your skills over the next year. One very accessible way to do that is through LinkedIn Learning , which is an offering of video courses taught by industry experts in software, creative and business skills. What makes LinkedIn Learning so attractive is it is all on-demand to allow you to view courses anytime that works with your schedule, also when you complete a course you earn a certi

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How to Use Guerrilla Marketing in Paid Social Ad Strategy

Neil Patel

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined.

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Playbook: Scale to $100M+ ARR with a Usage-Based Pricing Model

OpenView Labs

Software buying has evolved. Long gone are the days of executives choosing software for their employees based on IT compatibility or KPIs. Employees now find their preferred software products and start using them, usually for free. Then they tell their boss what to buy. This is why we’re seeing more and more SaaS companies—Datadog, Twilio, AWS, Snowflake, and Stripe, to name a few—find success with product led growth paired with usage-based pricing.

Scale 98
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How Does Captive Pricing Work?

FastSpring

Captive pricing is a confusing concept for many, but in practice, it’s relatively simple. Captive pricing happens when an accessory product is necessary to purchase in order to use a core product. Classic examples of this include products like razor blades for razors and toner cartridges for printers. This is also called by-product pricing. It can be challenging to determine pricing models for captive products.

Pricing 79
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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PODCAST 147: Fred Mather’s Top Advice for Rising Leaders: Have a Plan

Sales Hacker

If you missed episode 146, check it out here: Why Following Your Passion Is Bad Advice (& what the good advice is) w/ Callie Moriarty. What You’ll Learn. Fred’s insights on the differences in sales between the UK and US. His career path and the importance of networking. A many-time CRO on what makes a distinguished leader. Rising leaders need to have a plan.

Scale 60
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How Does Captive Pricing Work?

FastSpring

Captive pricing is a confusing concept for many, but in practice, it’s relatively simple. Captive pricing happens when an accessory product is necessary to purchase in order to use a core product. Classic examples of this include products like razor blades for razors and toner cartridges for printers. This is also called by-product pricing. It can be challenging to determine pricing models for captive products.

Pricing 78
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Gain & Retain Customers Using Data: External Intelligence for Optimizing the Sales Funnel

Sales Hacker

Join Alex Nisenzon of SimilarWeb, as he leads us through the new process for creating a thoughtful, data-based plan for sales success. After this session, you’ll be able to make the transition from a customer advocate to an intentional, data-focused consultant with an eye for timing and messaging. The post Gain & Retain Customers Using Data: External Intelligence for Optimizing the Sales Funnel appeared first on Sales Hacker.

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Bio Eats World: May I Have Your Insurance Card Again, Please?

Andreessen Horowitz

There’s been a lot of talk (including on this show!) about the many kinds of innovations and technologies changing healthcare delivery for clinicians and patients. But what’s … The post Bio Eats World: May I Have Your Insurance Card Again, Please? appeared first on Andreessen Horowitz.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Trujay Hits Elite Tier Status as HubSpot Solutions Partner

Trujay

TRUJAY HITS ELITE TIER STATUS AS HUBSPOT SOLUTIONS PARTNER Austin-based data management company among top partners for CRM. Austin, Texas: Today, Trujay announced that it had reached Elite Tier Status in HubSpot’s Solutions Partner Program. HubSpot, a leading growth platform, works hand-in-hand with partner experts to grow their businesses through inbound software, […].

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Introducing Finix’s Glossary of Payments Terms

Finix Payments

We have a no acronym rule here at Finix. It’s one of many small things we do to ensure all new hires—especially those without payments backgrounds—come up to speed quickly on our immense and context-rich industry. We began developing an internal payments glossary to arm Finixians when they inevitably encounter the alphabet soup of rules, regulations, and standards one must decipher to get anything done in the payments industry.

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Your Return on Investing in Customer Relationship Management Software

Trujay

All companies consider their bottom line and are all worried about their overhead expenses. If your operating expenses cut into profits, it doesn’t matter how much money you’re making. Think about it: if you’re raising $20,000 in sales, but your overhead expenses cost you $19,000 for software and employees, then you’re just making […].

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Top LinkedIn Learning Courses for Customer Success

ChurnZero

. As we think ahead to how we want 2021 to go, you might be thinking about professional goals and ways to grow your skills over the next year. One very accessible way to do that is through LinkedIn Learning , which is an offering of video courses taught by industry experts in software, creative and business skills. What makes LinkedIn Learning so attractive is it is all on-demand to allow you to view courses anytime that works with your schedule, also when you complete a course you earn a certi

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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How Can a VPN Help You to Play the Lottery in 2021?

SaaS Metrics

For many people, online casinos are a form of entertainment they use regularly. Now that it has become more challenging to go out with your friends to a casino due to the pandemic, it has become even more popular to play games like poker or blackjack remotely. Sports fans from all over the world also like betting on their teams remotely, and more and more lottery gamers prefer to buy their tickets via the Internet.

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Announcing the next cohort of Product Strategy, Advanced Growth Strategy, and more…

Casey Accidental

I’m excited to announce that public applications are open for the Spring 2021 cohort of Reforge. I’ll be participating along side leaders from Tinder, Facebook, HubSpot, SurveyMonkey, Instagram, and more. Apply to Join Reforge. Reforge Membership includes participation in a cohort-based program and ongoing access to content from all programs, weekly releases, deep-dive sessions, and a community of vetted peers to help you execute what you learn.

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Mastering Customer Success Project Management: A Practitioner’s Guide

SmartKarrot

The world is driven by customers now. Customers need to be managed. For businesses to grow, it is important to evaluate how their customers are managed. Customer success managers look at customer needs and evaluate them to offer the products and services in the best manner. Customer success managers manage multiple projects regarding customers. Customer success projects are those with a defined scope and goal.

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Best Membership Plugins for WordPress

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A powerful membership plugin will help you control your WordPress website’s content with maximum flexibility and ease. Although many businesses utilize membership plugins for restricted content placed behind a paywall, these plugins can do a whole lot more if you find the right one.

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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.

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Feb 09 – Customer Success Jobs

SmartKarrot

Role: Vice President of Customer Success – SaaS Experience Required! Location: Remote, United States Organization: Jarvis Elliott Jarvis Elliott is looking for a Vice President of Customer Success with experience in the SaaS / eCommerce space. As a Vice President of Customer Success, you will be responsible for building and scaling a remote, customer success team.

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How to Edit Paid Social Ads

Neil Patel

Despite your best efforts and no matter good your team is, mistakes in paid ads are inevitable. Marketers and content creators alike can relate to the struggle of scrambling to correct grammar errors or an accidental gaffe to avoid further embarrassment. To solve this problem, you need to understand how to edit paid social ads. 4 Reasons to Edit Paid Social Ads.

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SaaS Security: A Complete Best Practices Guide

BetterCloud

As companies adopt more SaaS solutions to solve business challenges, the explosion of software-as-a-service (SaaS) brings new benefits—but also new problems. SaaS sprawl makes visibility more difficult, giving rise to new threats like unsanctioned apps, data loss, and insider threats. With multiple applications to manage and secure, it’s challenging to wrangle everything under the IT/security umbrella and do the right things to protect your company’s data.

SaaS 64