How Many Onboarding Emails Does a 30-Day Free Trial Need?
Onboarding emails help new users get up to speed with your product and help build the habit of logging in. When used as part of an omnichannel onboarding strategy, these emails can help boost free trial conversions. How many emails should you be sending, though?
I’ve previously compared the onboarding cadence across five 14-day free SaaS trials. Today we’re going to review the cadence of onboarding emails for 5 different SaaS companies over the first 30 days.
To start, I chose 5 series that I’ve reviewed email by email. The full breakdown for each series is linked.
The free trials included:
Next, I wanted to understand how often companies reach out to trial users over the first month. What is the balance between staying top of mind, while avoiding coming off as a clingy stalker?
