Sun.Feb 20, 2022

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Top SaaStr Content for the Week: Gorgias CEO, Postman CEO, Waze Head of SMB Sales, Klaviyo SVP Marketing, and More!

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Your Sales Efficiency Will Probably Plummet Toward $10m ARR. Plan For It. 30+ SaaS CEOs Share The Signs Their First VP of Sales … Just Wasn’t Going to Work Out. 5 Interesting Learnings from CS Disco at $120,000,000 in ARR.

SMB 241
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Appearance on the Precursive Podcast: The Role of Services in Today’s SaaS Market

Kellblog

A few weeks back, I sat down with Jonathan Corrie , cofounder and CEO of Precursive — a Salesforce-native professional services (PS) delivery cloud that provides PS automation, task, and resource management — to discuss one of my favorite topics, the role of professional services in today’s SaaS businesses. Jonathan released the 48-minute podcast today, available on both Apple and Spotify.

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SEO: Still A Mystery. And Still Working Its Magic. In Year 10.

SaaStr

Everyone has awoken to how important Content Marketing is in SaaS and almost anywhere in building an audience, awareness, and leads. Content Marketing is one of the top 5 initiatives of almost any growth marketer or demand gen leader now. But I hadn’t taken a fresh look at SaaStr’s own SEO performance until recently. What did I learn? SEO is not only still the #1 source of SaaStr readers, new AND old, but it’s still growing.

Scale 237
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4 Ways to Challenge Customers for Better Outcomes.

CustomerSuccessBox

“Your job, if you’re a Customer Success Manager, isn’t to make friends with your clients. Your primary job is to CHALLENGE them, and get them to think, in order to make them more SUCCESSFUL.”- Don Peppers. Customers are always right! Is that truly so? Maybe not always. Sometimes they might not know what works best for them. As the quote goes, ” Customers do not know what they want until it is shown to them”.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Top 6 tools for measuring customer health in 2022

CustomerSuccessBox

There is a lot of data collected but deriving insights from its relations can give out valuable information. Customer health score gathers all the significant data of customers and analyzes the future behavior for a predictable time. Measure customer health scores to know how your customers are performing in real time. If you wonder, is this astrology?

Scale 52