Mon.Dec 21, 2020

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3 Reasons You're Underestimating Your SaaS CLV

Cobloom

Customer lifetime value (CLV) calculations have been around for a long time, used by huge enterprise organisations and tiny SaaS startups alike: "CLV provides an estimate of the total revenue generated by an average customer over their entire lifetime.". - The Essential SaaS Metrics Glossary. The calculations range from the impractically complex, through to the uselessly simple, but even armed with a decent formula , there's a problem with most CLV calculations: they aren't SaaS-specific.

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Best Website Monitoring Services

The Daily Egg

A lot can happen to your website behind your back. So many things can stop working at a moment’s notice you might not be aware of. This can mean site downtime, excessive bandwidth usage, or traffic changes for one reason or another. This is a huge problem if you’re trying to grow your online brand […]. The post Best Website Monitoring Services appeared first on The Daily Egg.

Branding 321
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How to Overcome 5 Common B2B Sales Challenges

Predictable Revenue

Generating and retaining business customers makes you deal with longer (and more complicated) sales cycles, more demanding customers, and huge amounts of data. But don't worry! Here's a little help. The post How to Overcome 5 Common B2B Sales Challenges appeared first on Predictable Revenue.

B2B 296
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45% of You Let Your Office Go

SaaStr

At some point in 2021, we’ll be on the other side of this. We’ll be back to events, including the SaaStr Annual 2021 IRL. We’ll be eating indoors again. And we’ll be back, in many cases, to the office. For many of us, it will be a different office. 45% of you said you’d let the office just go, and another 18% of you said you’d downsized.

Trends 253
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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2020 on Inside Intercom

Intercom, Inc.

This was a year when it felt like history was unfolding in real time – rather than the narrative of our time taking shape gradually over months and years, events were seemingly getting inscribed straight into the collective memory every day, or sometimes every hour. Such turbulence is never pleasant to live through – we crave a steady, predictable pace of progress, and above all we crave a sense of control over that progress.

More Trending

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Five Charts That Tell the Story of 2020 in Crypto

Andreessen Horowitz

It was a big year for crypto. Asset prices gained much of the mainstream attention, with Bitcoin hitting its all-time high this month. Meanwhile DeFi, or decentralized finance, applications on Ethereum have attracted users eager to trade, loan, or borrow … The post Five Charts That Tell the Story of 2020 in Crypto appeared first on Andreessen Horowitz.

Finance 139
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How Natural Language Generation Can Help Your Digital Marketing

Neil Patel

You might be familiar with A.I. and what it can do. You might not know that there is a subset of it that plays a vital part in digital marketing. It’s called Natural Language Generation, and it’s more prevalent than you might think. One of the best examples of natural language generation is Google’s Smart Compose. If you use Google’s email platform, you’ve already seen this in action: as you type out an email, Google provides suggestions to finish your sentence.

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How to Build Small Business Sales Teams like a Serial Entrepreneur

Nimble - Sales

To build a sales team for a small business is a critical mission, the success of which determines if a small business will evolve into a medium one any time soon, or will die off in the first year as the vast majority does. At the stage, when a business owner is ready to hire […]. The post How to Build Small Business Sales Teams like a Serial Entrepreneur appeared first on Nimble Blog.

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How to Transform Multiple Blog Posts Into a Powerful Traffic Generator

Baremetrics

It can take an enormous amount of time to build a content strategy that’s meant to deliver on aggressive traffic goals. That’s especially true when you’ve already created a significant amount of content for your blog and are struggling to come up with new topics to write about. What if there was a quicker way to create a unique piece of content without having to start from scratch AND lift your traffic at the same time?

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Webinar: Planning your QTC transformation journey

Navint

Salesforce Revenue Cloud provides enormous value to organizations seeking to transform their quote-to-cash systems and processes to unite sales and finance, facilitate new and varied monetization strategies and open new revenue streams. Like any other transformation initiative, QTC modernization requires businesses to work across the enterprise to drive change, adoption and ultimately success.

Finance 98
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19 SaaS Predictions For 2021 and Beyond

OpenView Labs

What does the future hold for B2B software? Every year we ask the OpenView network to weigh in, and this time around many folks unsurprisingly made predictions around a trend most of us in SaaS had to adapt to (and, to be honest, are still figuring out) in 2020: remote work. Other big themes were around data, the continued adoption of product led growth, and building communities.

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5 Off-beat Lessons from the Industry to Reduce Customer Churn

Chargebee

Churn is a universal problem that every company faces. Let's look at some real-life examples and understand how companies in SaaS dealt away with churn.

Churn 87
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OpenView’s Most-Loved Posts and Podcast Episodes From 2020

OpenView Labs

Despite a whole lot of challenges and uncertainty, 2020 has been a great year for OpenView—and for product led growth companies. Looking back helps us realize just how much we accomplished this year, and we hope you’re going through the same process with your own work. We have no doubt you’ve got a lot to be proud of. To close out the year, we wanted to share our most-loved posts and podcast episodes of 2020: Our top posts.

Scale 53
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Crafting Tomorrow: A to Z of Delighting Customers with Your Product

Ready to build game-changing software fast? Trigent's eBook, "Crafting Tomorrow," unlocks the secrets. Entrepreneurs, product managers, and developers: it's time to bring your vision to life. Tech Accelerator: An on-demand ninja team ready to ideate, validate, iterate, and propel your product at every stage. Master the Product Life Cycle: Identify problems, build solutions, launch, scale, and optimize with confidence.

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Churn Rate: Calculating Churn and Understanding Its Impact

Chargebee

Calculating your churn rate and understanding its impact.

Churn 116
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19 Best Email Extractors: Collect Valid Emails Instantly

CloseSaaS

Save your sales team time and effort collecting leads with the best email extractors. These tools allow you to extract emails from a website, social network or excel list.

Sales 52
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SaaS Pricing Pages Do Seem to Use the ‘Decoy Effect’. But Not So Much For Bundles.

SaaStr

Q: How is the ‘decoy effect’ used to increase add-on and bundle sales in SaaS? It’s an interesting question in SaaS. Do we see the classic ‘decoy effect’ — vs. just highlighting the most popular version — on SaaS pricing pages? The classic decoy effect is the Medium tub of popcorn, priced just below the Large to make the Large seem cheap: What do we see in SaaS?

Pricing 300
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Dec 21 – Customer Success Jobs

SmartKarrot

Role: VP of Customer Success Location: Pleasant Grove, UT, US Organization: IsoTalent As a VP of Customer Success, you will develop and execute a strategic roadmap for the customer success organization. Drive customer outcomes by increasing renewals, reducing churn, driving up-sell, and identifying opportunities for cross-sell. Identify key opportunities to improve the customer journey by developing and executing on customer programs.

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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.

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Employee Spotlight: Bill Wilson, Senior Director of Product and Kite Designer

FastSpring

FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform! In this post, we’re featuring our Senior Director of Product – Product Management, Bill Wilson! Describe your current role at FastSpring. Right now, I am spending most of my time with the Halifax team working on the SalesRight product roadmap and trying to build out all the features and funct

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Customer Success Qualified Lead (CSQL): Everything You Need to Know

SmartKarrot

If you are a customer success professional, you get to collaborate with many other departments in your organization. Customer success is not a siloed function. It brings many opportunities for other departments to leverage the customer data that it has access to. And when it collaborates with the sales division, customer success qualified lead, CSQL, is what it produces to drive business growth.

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Best Work Order Software

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Work order software has streamlined the way businesses across all industries that manage facilities and maintenance departments. It’s used by organizations in manufacturing, healthcare, property management, education, and more. This technology is far more efficient than paper work orders.

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7 Tips for Automating B2B Lead Generation

Sales Hacker

With all the events that took place during 2020, the digitalization of business has increased significantly. Businesses in all niches were forced to reconsider their models and seek additional profit streams online. While it is a difficult situation for an economy, it is a digital market shift that was not seen before. In the past, many were using digital tools to improve their business and be more efficient.

Scale 106
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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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2020 Year In Review

Hull

From Product and Engineering to Sales, Marketing, and Customer Success, our team hit key milestones in spite of the many challenges of this pandemic year. The resilience, ingenuity, and dedication demonstrated by each and every team member shone through in the work we put forth for our customers. I’m excited to share some highlights that we’re proud of: We expanded and enhanced our integration library.

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2020 Year In Review

Hull

From Product and Engineering to Sales, Marketing, and Customer Success, our team hit key milestones in spite of the many challenges of this pandemic year. The resilience, ingenuity, and dedication demonstrated by each and every team member shone through in the work we put forth for our customers. I’m excited to share some highlights that we’re proud of: We expanded and enhanced our integration library.