3 Reasons You're Underestimating Your SaaS CLV
Cobloom
DECEMBER 21, 2020
Customer lifetime value (CLV) calculations have been around for a long time, used by huge enterprise organisations and tiny SaaS startups alike: "CLV provides an estimate of the total revenue generated by an average customer over their entire lifetime.". - The Essential SaaS Metrics Glossary. The calculations range from the impractically complex, through to the uselessly simple, but even armed with a decent formula , there's a problem with most CLV calculations: they aren't SaaS-specific.
Let's personalize your content