Exhibiting at Events is Expensive. Very Expensive. Here are 9 Reasons You Should Still Do the Top Ones.
SaaStr
FEBRUARY 17, 2019
It took me a while to understand the power of events and field marketing. One thing is clear — events are expensive. Putting on your own event is expensive — and complicated. Exhibiting at someone else’s event is expensive — and bounded. Events: Are They Worth the Big Expense? Got 100 Customers? Believe It Or Not, It’s Time for Your First User Conference.
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