Sun.Feb 17, 2019

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Exhibiting at Events is Expensive. Very Expensive. Here are 9 Reasons You Should Still Do the Top Ones.

SaaStr

It took me a while to understand the power of events and field marketing. One thing is clear — events are expensive. Putting on your own event is expensive — and complicated. Exhibiting at someone else’s event is expensive — and bounded. Events: Are They Worth the Big Expense? Got 100 Customers? Believe It Or Not, It’s Time for Your First User Conference.

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a16z Podcast: Gaming Goes Mainstream

Andreessen Horowitz

Bobby Kotick is the CEO of Activision Blizzard (a merger he engineered); it’s one of only two video gaming companies in the Fortune 500, and the largest game network in the world.

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Do you invest in the companies that your corporation is using to run its business?

SaaStr

Yes. I was lucky enough to invest in Mixmax , Pipedrive, Salesloft and HelloOffice after I was already a user/customer. That makes it kind of a no-brainer if you also see strong metrics and find out they have a great CEO. We also use Algolia as the core search engine for our 40,000+ pieces of content in SaaStr which is fun, however, this functionality wasn’t fully available when I invested way back at $12k in MRR.

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How to Reduce the Load on Data Team

Rakam

As businesses become more data-driven the demand for the data teams has increased as well. Data-driven decision making means that business user will be interacting with the data teams more often due to the technical know-how required to use business intelligence or any other related tools. Traditional BI tools require its users to have a technical background to use it.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Barclaycard joins forces with SAP to simplify corporate payments

ITPro

News. Ariba Network’s Precisionpay Bank Transfer will speed up the time it takes for businesses to receive payments for goods.

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Elective Healthcare Marketing to Millennials | Adhere

Adhere Creative

Those born between 1980 and 2004, now over 75 million members, are in the prime of their lives at 18–34 years old. Millennials have developed distinct priorities, purchasing habits, and values that set them apart from previous generations. With blossoming to established careers, they are a fresh market that requires a new wave of medical marketing campaigns that will motivate them to make an investment in themselves at your practice.

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101 Content Marketing for Start-Ups

The Marketing & Growth Hacking Publication

What I always tell brands during our first session. Photo by rawpixel on Unsplash Nowadays everyone has a great idea they are developing. They all believe in it. Wether they are Harvard graduates or high school drop outs, many startupers leave everything to invest all their time, money, connections, and efforts into their dream project, their baby, their golden ticket for a sweet exit: their start-up project.

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6 Branding Tips for Your Startup in 2019

The Marketing & Growth Hacking Publication

Do you want to start a new business? Or perhaps you have already started a new business entity and hunting for new strategies for its growth? If you are standing on any of these situations, then always remember that every year comes with different challenges which you need to know and solve effectively. As we are rolled into 2019, due to ever-increasing competition, market conditions are dramatically developing.