Thu.Apr 11, 2019

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How we got 61 reviews for our SaaS product in 2 months

Upscope

People are busy and may love a product but get dozens of requests for reviews. After a year we had crawled to 8 reviews on Capterra. Then Capterra offered to give $20 gift vouchers to every reviewer and we gained 61 more in 2 months. Below, see the process and email template we used. Why it's difficult to get reviews even if they love you People are busy.

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Want 98% Open Rates? Launch An SMS Marketing Program For Your Online Store

The Daily Egg

SMS marketing is gaining more and more traction as a way to communicate important updates to customers about their orders, keep shoppers engaged, and move them through the sales funnel. Not only is SMS quick and easy to set up, but statistics suggest customers prefer text updates over email. Text marketing creates a branded ecosystem […] The post Want 98% Open Rates?

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The Growth Mindset: An Overview of Key Growth Strategies and Tactics

OpenView Labs

Adopting what I call the “growth mindset” requires tackling topline and bottom-line growth as an interdisciplinary practice. My personal and professional backgrounds contributed to my tendency to see the world through many mental models. I was born in Bombay, but grew up in New Jersey and was acutely aware of the juxtaposition of those two places in terms of economic development, politics and culture.

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How Lessonly’s Kyle Roach teaches his team to sell the dream

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Kyle Roach, Sales Development Manager at Lessonly. The post How Lessonly’s Kyle Roach teaches his team to sell the dream appeared first on Predictable Revenue - The Outbound Success Company. We help companies grow faster with Outbound Sales.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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The Complete Guide to Improving Your Customer Success Health Score

Totango

An illuminated “check engine” light is scary because it doesn’t offer any solution. There could be any number of reasons why that little beacon has been lit. For many, “check engine” may as well just say “car broken”—and that’s terrifying. The lesson is that our early warning systems are only as valuable as the responses they trigger. This is certainly true of the customer success health scores used to monitor the status of customers.

More Trending

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How to Motivate a Sales Team to Improve Each Rep’s Performance (3 “Types” and 12 Tips)

Sales Hacker

Do all the research you want… Implement all the bright-shiny strategies you can think of to get sales reps excited about their roles and success…. And more than likely, they’ll still fall short of reaching their goals. Clearly, new strategies alone aren’t enough to motivate a sales team. So what’s the missing link? According to behavioral intelligence (BQ), it’s all about how you motivate your team.

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Customer Success Tech Maturity Model

CustomerSuccessBox

A lot of Customer Success leaders and Founders I have talked to since starting at CustomerSuccessBox have been confused about what customer tech stack to use at their SaaS businesses. Some think that a CRM should suffice whereas others want to build their own dashboards on top of analytics tools. So this got me thinking about what should be the Customer Success Tech Maturity Model.

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Why The Subscription Model Is The Future And How To Make The Switch

FastSpring

We’ve seen explosive growth in the field of subscription and recurring billing with more and more software and SaaS companies discovering how impactful implementing a subscription model can be for their long-term growth plans. Maybe you’ve caught wind of all the buzz around recurring billing or perhaps you’ve seen similar companies in your industry already rolling out subscription pricing.

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PagerDuty

Andreessen Horowitz

When I first met Alex Solomon, Andrew Miklas, and Baskar Puvanathasan back in December 2012, it became clear very quickly that these were founders with deep domain expertise in the problem they had set out to solve.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Eirini project brings Kubernetes to Cloud Foundry

IT World

Eirini, an open source project that integrates the Cloud Foundry cloud application platform with the Kubernetes container management platform , is now available in a “tech preview” from IBM. An incubation project within Cloud Foundry Foundation, Eirini enables pluggable scheduling for the Cloud Foundry Application Runtime. With Eirini, Cloud Foundry users can choose between Diego and Kubernetes to orchestrate application container instances.

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The Hiring Opportunity Most B2B SaaS Companies Are Missing

Outseta

Why most SaaS companies are blind to some of the best talent on the market By Geoff Roberts 9 min read I believe that most SaaS companies are missing out of a major opportunity when hiring—the opportunity to hire more part-time help, where the employee acts as a fully integrated (albeit part-time) member of the team on an ongoing basis. I think that this is likely true in most industries, but it’s particularly true in SaaS where there’s a rapidly growing population of extremely talented people—c

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Google releases Anthos for cloud management

IT World

Google has released the production version of its Anthos platform for managing multicloud applications. Formerly known as Google Cloud Services Platform, Anthos is a Kubernetes -powered technology to build and manage hybrid applications, for on-premises or cloud deployments. Anthos is available on Google Cloud Platform with Google Kubernetes Engine (GKE), adding infrastructure around Kubernetes. [ InfoWorld explains: What is multicloud?

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What Does Amazon’s Anti-Counterfeit Program, Project Zero, Mean for Your Brand?

TrackStreet

For brands that struggle with crooks selling counterfeits of their products online, Amazon has just unveiled a new program to help. It’s called Project Zero (named to reflect Amazon’s goal of driving counterfeits down to zero), and it represents the company’s biggest program to tackle this problem since the Amazon Brand Registry. We’ll discuss the positives and negatives of Project Zero below.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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4/11: Zenefits closes the pay gap, one tool at a time

ProfitWell

Hey crew, it’s your boy Ben back in the host seat. Because it turns out Abby is not invincible, life happens, and here we are. I am happy to snag the spotlight (if just for the day) to deliver you the news you need. The Rundown In resources. Pricing Page Teardown Goes Live. If you’ve ever caught an episode of our show Pricing Page Teardown , you’ve seen Peter & Patrick rip apart the pricing strategies of the biggest names in subscription.

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An App for everything! Where do you stand ?

The Marketing & Growth Hacking Publication

An App for everything! Where do you stand ? Every revolution seeds from inconvenience. E-commerce is turning out to be the new retail. From electronics to groceries more and more people are switching to the convenience of buying online. With the advent of multiple e-commerce platforms every buyer is presented with a wider variety of options for the same need, when browsing and has to open multiple websites to check the product details , pricing and delivery status.

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Weekly Walk with Gradifi’s CEO, David Chang

OpenView Labs

The post Weekly Walk with Gradifi’s CEO, David Chang appeared first on OpenView Labs.

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Proximity Marketing: How Top Retail Brands Engage Users with Beacon Technology

The Marketing & Growth Hacking Publication

Proximity Marketing Imagine you walk into a retail fashion store and start searching for Denim Jeans, and suddenly your smartphone buzzes. The Denim Jeans by Levis that you’ve been eyeing online for a while are now available at a limited time discount of 30%…and, just for you! Wouldn’t this personalised, location-specific offer grab your attention and consider a purchase decision at the physical store?

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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5 Things You Need to Do to Create a Category with Gainsight (Video + Transcript)

SaaStr

Building a company is hard enough, but what if there’s no clear market to launch into? That’s the situation Gainsight CEO Nick Mehta and CMO Anthony Kennada found themselves in when they joined the company that would become Gainsight in 2013. There was no playbook for category creation, so they built their own—and catapulted Gainsight into one of the fastest growing private companies in the world.

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3 Mobile Apps to Improve the Quality of Your Photos

The Marketing & Growth Hacking Publication

Do you post photos from your mobile phone? Looking for expert-level mobile photo editing solutions? Continue reading on Marketing And Growth Hacking ».

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How marketing helped Segment go from 6 months runway to a $1.5 billion dollar valuation

Intercom, Inc.

Six years ago, Segment were just four engineers sitting in an apartment on Russian Hill in San Francisco. They had a great product, a few hundred customers but there was a problem – they had just 6 months of runway. This week on Scale , we’re getting an inside look at how marketing helped them grow to a $1.5 billion dollar valuation. Startup marketing is tough.

Scale 162
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An Entrepreneur Doesn’t Have To Like Pies To Make Money Off Pies

The Marketing & Growth Hacking Publication

They Just Need To See The Value In Selling Pies To People Who Like Pies Continue reading on Marketing And Growth Hacking ».

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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How to do keyword research for your website?

The Marketing & Growth Hacking Publication

The simple guide that will take you step-by-step through this process. Continue reading on Marketing And Growth Hacking ».

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How to Build an Effective B2B Content Marketing Strategy

The Marketing & Growth Hacking Publication

Originally published at www.constant-content.com. Customer acquisition has become web-centric, with potential leads turning to search engines, websites, and social media for answers before they look elsewhere. That’s why content marketing is still one of the most effective ways for B2B companies to drive traffic and generate leads. But the competition is steep.