SaaStr

APRIL 7, 2019

75%-90% of the time, enterprises have already made a tentative decision which vendor to choose before they pick up the phone or hit the Contact Me button: In an established category, customers will pre-pick one of the Top 2–3 vendors based on brand, market share and research. Well before they even talk to a sales rep. The one they will tentatively decide to go with is the one they have the most positive experience or association with.

Enterprise 181

Enterprise Software Pricing Branding 181

Andreessen Horowitz

APRIL 7, 2019

In this episode — which originally aired as a video on YouTube — a16z general partner Alex Rampell (and former fintech entrepreneur as the CEO and co-founder of TrialPay ) talks with a16z operating partner Frank Chen about the quickly …

Startup 88

Startup Payment Services Mobile Payments Mobile 88

SaaStr

APRIL 7, 2019

Join our Quora group to get all of The Week in Cloud updates throughout the week. These options can be particularly appealing to SaaS companies with their recurring revenues: For now, hybrid cloud is what a lot of the biggest enterprises still want: Wow, Apple Music passes Spotify in the U.S: A deep analysis of how it really works when a company sells for almost $100m … But has raised more than that in equity and debt: “But last month when Pinterest announced its IPO, the company’s c

Cloud 150

Cloud AWS Enterprise SaaS 150

The Marketing & Growth Hacking Publication

APRIL 7, 2019

Santiago Ramón y Cajal: self-portrait in his laboratory circa 1885 And he used it to convey truth a photo can’t fully capture Santiago Ramón y Cajal (1852–1934) is the father of modern neuroscience. Most scientists of the time believed the brain was a continuous, interconnected network. Cajal argued that the brain was composed of individual cells: neurons.

Growth Hacking 49

Growth Hacking Social Media Branding Content Marketing 49

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

SaaStr

APRIL 7, 2019

A few things that do help IMHE: A written agenda required for all meetings. No meetings without one. A Principally Responsible Individual for all decisions and actions. For every item on the agenda, someone has to be the owner of next steps and driving action. Start on time, or don’t start at all. Creates basic respect for people’s times. View original question on quora.

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143

The Marketing & Growth Hacking Publication

APRIL 7, 2019

There are a lot of people who still believe that social media is a waste of time when it comes to marketing. At the same time, there are a lot of people who can share their successful stories of effective social media marketing. Both of these parties are right to some extent. It all depends on your industry, your target audience and your overall strategy.

B2B 40

B2B Social Media Merchant Services Growth Hacking 40

The Marketing & Growth Hacking Publication

APRIL 7, 2019

If you run your own business and proudly call yourself an entrepreneur, you probably have a VISION. That means that you know exactly what your first step will be and what the hundredth step will be. Thus, you know for sure that your even perfect-tailored product or service won’t guarantee you success. What will guarantee then? NinjaPromo will answer: “Media exposure!

Business 40

Business Growth Hacking Social Media Blockchain 40

The Marketing & Growth Hacking Publication

APRIL 7, 2019

Photo by Kaleidico on Unsplash Being an influencer on Instagram comes with a lot of opportunities! After you’ve done your fair share of proper use of Instagram hashtags and engaged with your audience, you get popular enough in order for brands to approach you and become one of their influencers. However, as an influencer, you don’t simply advertise a brand.

Growth Hacking 40

Growth Hacking Marketing Advertising Social Media 40

The Marketing & Growth Hacking Publication

APRIL 7, 2019

There is no denying that video is a big deal in the modern online marketplace, as the digital audience is increasingly migrating from lengthy written content and consuming engaging visual content instead. So much so, in fact, that it’s estimated that some 80% of global Internet consumption will be video content by the end of 2019. Try to put that in perspective in order to realize the immense potential video marketing has for the long-term growth and success of your business.

Social Media 40

Social Media Marketing Growth Hacking Mobile 40

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

The Marketing & Growth Hacking Publication

APRIL 7, 2019

Image source: Unsplash Do you want to offer excellent customer service to your customers? Did you know you can include an additional touch to your customer service and make it a formidable marketing tactic that will help to bring in more consumers to your business? Yes, you can, and that’s what we are going to discuss in this article. If I may ask you, what is the principal element of your business that can significantly boost your company’s alliance with your buyers?

Marketplace as a Service 40

Marketplace as a Service Revenue Business Growth Hacking 40