Mon.Feb 11, 2019

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What is Click Through Rate? Learn How to Increase It in 6 Steps

The Daily Egg

A marketing campaign with a low click-through rate (CTR) isn’t going to provide you with the return on your investment (ROI) like you expect. Only when your prospects are clicking-through can they progress through the rest of your marketing funnel. While your conversion rate may calculate how much you’re spending on cost per lead and […] The post What is Click Through Rate?

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Answering Readers' Questions about the Free Trial Survey

Tom Tunguz

After publishing the survey last week, I received many questions. I’ve answered a few here. I’m happy the data has garnered so much interest and I hope it’s helping with our two goals of sharing benchmarks and sparking conversations about how to optimize trial. If you have stories or data that buttresses or contradicts any of these findings, please share them.

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Still Buzzing from Annual? Come Join Us at SaaStr Europa in Paris June 12-13 for As Low at $199!

SaaStr

Still processing all the learnings from 2019 SaaStr Annual? I know I still am. We’ll write more soon. But one thing was clear — the 2019 Annual was both the best Annual ever, and the start of a new chapter for SaaStr Annuals 6-10, i.e. 2020-2024+. An even more inclusive, more open, more mentorship-focused Annual. We’ll build on everything great in 2019 for years to come.

Banking 154
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Stars in their eyes – why we changed our emoji ratings

Intercom, Inc.

We all know the importance of measuring the quality of your interactions with your customers. Asking for feedback from customers helps managers spot and reward star performers and identify opportunities to improve the quality of support their team provides. There are numerous industry standards for this – Customer Effort Score (CES), Customer Satisfaction (CSAT), Net Promoter Score (NPS), etc.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Why did Slack file for a direct listing rather than an IPO?

SaaStr

Because you save a lot. You save a lot on dilution, and a bit (but not THAT much) on fees. When you IPO, you generally sell 15%-20%+ of the company, inclusive of a green shoe. And investment banker fees can approach 6%-7%, all-in, of what you raise. Think of that as much as 25% effective dilution when you IPO. That’s a lot of dilution. It’s like another large venture round.

Branding 141

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How SMBs Can Increase Ecommerce Sales with Instagram

Nimble - Sales

Back in 2010, when Instagram appeared, no one could have predicted that this photo-sharing platform would become a substantial sales channel for any e-commerce business. Today Instagram has not only over one billion of active users who can become your potential customers, but also multiple e-commerce features to drive conversions with ease. While big dogs […].

Sales 84
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SaaS Metrics Refresher #9: Segmentation

Chart Mogul

Segmentation in SaaS may seem like a basic analytics practice, but it's actually a critical part of your growth strategy that can help you understand customers and drive deliberate growth. Let me show you why. Simply put, segmentation is the difference between answering questions like “what’s our churn rate this month?” And “what’s the churn rate of customers who haven’t fully onboarded?

Metrics 76
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[Webinar]: 5 Ways to Effectively Grow Your Software Business in 2019

FastSpring

2019 is well underway and now is the time to start brainstorming ways to make this year the best year ever for your software company. Ideally, you’ll want to consider strategies that will help drive significant growth for your business while at the same time requiring the least amount of time and effort to implement. But even with this criterion in mind, it can still be a little tricky to determine which strategies will be the best fit for your business.

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Why You Need to Be a Needs-Based B2B Salesperson

OpenView Labs

Being a salesperson isn’t just about knowing the ins and outs of your product. You may have all the answers to commonly asked questions and have no problem pitching your product, but your value proposition only goes so far. In order to be successful, you have to be able to identify the needs of each potential customer. A needs-based salesperson is the gateway between brands and consumers.

B2B 69
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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a16z Podcast: Cryptonetworks as Emerging Economies (Done Right?)

Andreessen Horowitz

When designing cryptonetworks — really, emerging economies — how do we avoid some of the monetary and fiscal policy failings of “real-world” economies?

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Why Upselling is Essential for Long Term SaaS Growth

Cobloom

Once you’ve got an established customer base for your SaaS product, your focus shifts from retention to growth. In order to successfully and sustainably grow your SaaS company, you need to increase your revenue per customer. There are two main ways to do this: raising your prices , and upselling to your customers. Today I’m looking at why upselling is essential for the long-term growth of your SaaS company.

SaaS 57
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The Real Reason You’re Having Trouble Hiring Women in Sales (and What you can do About it Now)

Sales Hacker

Here’s a quick reality check: the competition to hire women in sales is stiff and becoming stiffer. According to a study by PwC, nearly 80 percent of Fortune 500 companies have established rigorous initiatives to increase the hiring of women in their companies. Of those, almost 62 percent leverage partnerships with diverse associations to meet their goals.

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Where is the best place to learn about inbound marketing in 2019?

Net-Results

Reality. Sure, you can get up to speed on inbound marketing principles by reading blogs. Or taking the famous HubSpot certification courses. All good stuff. But the thing about marketing… you can’t just take a principle and expect it to work in the real world. No marketing plan survives contact with reality. You must take […]. The post Where is the best place to learn about inbound marketing in 2019?

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Forrester SaaS Transformation Playbook Details Why ERP Fails to Meet the Needs of Modern Organizations

Zuora

New Forrester report on SaaS transformation identifies how ERP fails to meet the needs of modern organizations and provides strategies for migrating to SaaS solutions. The post Forrester SaaS Transformation Playbook Details Why ERP Fails to Meet the Needs of Modern Organizations appeared first on Zuora.

SaaS 45
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Subscription60: Monday, February 11th

ProfitWell

In wrapping up SaaStr, we brought it home with even more on the floor - from CMO Anthony Kennada on Gainsight's new PX to CEO Stacey Scott on the latest with Elgia and Whatfix. Check it out here, and we'll be back in action tomorrow with your regularly scheduled Subscription60s.

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Protected: Authentic brand building, from hair-loss to kombucha empire: Health-Ade’s journey to #1 fastest growing beverage

ReSci

There is no excerpt because this is a protected post. The post Protected: Authentic brand building, from hair-loss to kombucha empire: Health-Ade’s journey to #1 fastest growing beverage appeared first on ReSci.

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The One Thing: A Key Decision Leading To Success and Wealth

The Marketing & Growth Hacking Publication

The One Thing: A Key Decision Leading To Success and Growth Yes, I do know what it is, at least I think I do, WAIT FOR IT …. Photo by Eddy Lackmann on Unsplash Outstanding people have one thing in common: An absolute sense of mission.?—?Zig Ziglar But I will tell you here! Yes, it’s a bit arrogant, please get over it and give me 5 more minutes. Did you see the movie CITY SLICKERS ?

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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How SMBs Can Increase Ecommerce Sales with Instagram

Nimble - Sales

Back in 2010, when Instagram appeared, no one could have predicted that this photo-sharing platform would become a substantial sales channel for any e-commerce business. Today Instagram has not only over one billion of active users who can become your potential customers, but also multiple e-commerce features to drive conversions with ease. While big dogs […].

Sales 40
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5 Ways to Make Your Brand Appeal to Millennials

The Marketing & Growth Hacking Publication

Ah, millenials. In the corporate world, they’re seen either as a modern day plague, or the proverbial Holy Grail that makes a company soar. Just looking at the headlines about established brands going under because of millennials makes businesses fret for their future. But in all honesty, the problem is not as complex as the media make it out to be.

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The embarrassingly stupid sales mistake even smart negotiators make—And my foolproof method for avoiding it

CloseSaaS

Let me tell you a story about a friend of mine. We’ll call him Alexander.

Sales 52
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10 Ways To Find Effective Blog Ideas

The Marketing & Growth Hacking Publication

Credit: Nethority Apart from the social media boom, if there’s anything in the 21st century that has catalysed our transition to the internet, it is blogging. With more and more avenues and platforms open for people to express their opinions, there is a humongous amount of content available on the internet. Bearing that in mind, many websites have a blog section to engage users and solve their queries.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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The Best Landing Page Examples You Gotta Save for Your Swipe File

Unbounce

Here’s our starting principle: A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.). Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart?

Scale 145
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How can you explain Content Marketing to a 5-year-old?

The Marketing & Growth Hacking Publication

Photo by rawpixel on Unsplash Simplicity is the ultimate sophistication.?—?Leonardo da Vinci You don’t even need to be a 5-year-old to not understand what content marketing really entails. It certainly is a vast and complex branch of marketing. But it is one that has been around for as long as marketing itself. Needless to say?—?it is quite crucial for your business?

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What specific factor can sales teams implement to improve overall sales performance? How should sales team meetings be managed, what are key metrics to measured and what are ways to improve cold-calls?

SaaStr

Training. Training the single most important factor you can do to increase sales team performance: Onboarding properly. Initial co-calling and co-selling. Building collateral the team can use. Creating scripts for calls for them, and training them on using the scripts. Creating a key questions and objections list that is dynamically updated. Helping them understand the competition.

Sales 132
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Six-Bullet Sunday ••••••

The Marketing & Growth Hacking Publication

It’s Sunday. Your favorite day of the week? Here are six bullets to get you going for the next seven days. We don’t hire smart people to tell them what to do. We hire smart people so they can tell us what to do. ~Steve Jobs ?? Great Quote : Lots of leaders appreciate this, in theory… ?? Excellent Youtube Video : This is a Ted talk called Pay attention to your body’s master clock by Emily Manoogian.

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Crafting Tomorrow: A to Z of Delighting Customers with Your Product

Ready to build game-changing software fast? Trigent's eBook, "Crafting Tomorrow," unlocks the secrets. Entrepreneurs, product managers, and developers: it's time to bring your vision to life. Tech Accelerator: An on-demand ninja team ready to ideate, validate, iterate, and propel your product at every stage. Master the Product Life Cycle: Identify problems, build solutions, launch, scale, and optimize with confidence.

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PODCAST 44: From Sales Engineer at Salesforce to building a $100M company w/ Travis Bryant

Sales Hacker

This week on the Sales Hacker podcast , we talk to Travis Bryant , Entrepreneur in Residence at Redpoint Ventures and former global head of Sales at Optimizely. Travis began his career designing web portals for car dealerships before joining Salesforce as a Sales Engineer. He rose up the ranks before moving on to Optimizely where he helped take the company from $7M in ARR to just shy of $100MM.

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Blog Critic Tips

The Marketing & Growth Hacking Publication

I enjoy reading other blogs on Medium. Of course, like most, I have my preferences when it comes to reading blogs. Part of me feels bad… Continue reading on Marketing And Growth Hacking ».

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How Will DiscoverOrg’s Acquisition of ZoomInfo Affect Sellers?

Sales Hacker

A few months ago we wrote about Zoominfo’s acquisition of Datanyze in an effort to strengthen its sales intelligence engine. Well, along comes another fish to swallow the first two! DiscoverOrg, a best-in-class B2B contact database founded in 2007, acquired Zoominfo, another best-in-class B2B contact database which was founded in 2000, in early February.