Wed.Feb 27, 2019

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The Best Ecommerce Landing Pages to Boost Your Conversions

The Daily Egg

When attempting to become the best eseller you can be, you may wish to take a few notes from some of the best ecommerce landing pages being published today. If developed and optimized effectively, an ecommerce landing page can become a major catalyst for conversions. That’s because, when it comes to ecommerce, landing pages definitely […] The post The Best Ecommerce Landing Pages to Boost Your Conversions appeared first on The Daily Egg.

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How should our new and 1st VP sales and VP marketing work together and with the CEO?

SaaStr

The simplest forcing function to help your first VP of Sales and Marketing work well together is for you all to agree on what the #1 core metric in the funnel is. And then what the core goals are there for each month and quarter of the year. Is it X leads per month? Is it a certain number of MQLs? Or is it SQLs? Or is it SQOs by number? Or is it Y $$ of opportunities?

Marketing 134
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What we shipped: 5 features to boost productivity

Intercom, Inc.

Raise your hand if you started this year with a productivity resolution. How are you tracking against it now? If you’re like most people, that resolution may be slipping further out of sight. The majority of New Year’s resolutions fail by February, so the odds are stacked against you. If your goal is to be more productive, the best place to start is by having the right tools.

Cloud 106
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Your Shortcut to Lightning-Fast Speeds. AMP Landing Pages Come to Unbounce.

Unbounce

In 2019, more than half of all web pages will be loaded on smartphones. This means more prospects than ever before will connect to your business while on the go. But it also means more of ‘em will connect while hurrying between appointments—or while fighting for a seat on public transit, or while struggling with spotty Wi-Fi at the local Starbucks. So they’ll have much less patience for your slow-loading web pages, no matter what you’re offering.

Mobile 111
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to Calculate Churn and Retention in SaaS

The SaaS CFO

Guide to Churn and Retention Metrics You’ve often heard that churn is a company killer for SaaS and subscription businesses. To be more specific, high customer churn and long CAC payback periods will most definitely burn through your cash and ultimately lead to the demise of your business. Therefore, it’s critical to track, monitor and […]. The post How to Calculate Churn and Retention in SaaS appeared first on The SaaS CFO.

Churn 87

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Why Software Projects Fail, and the Traps You Can Avoid That Could Spell Disaster

Entrepreneur - SaaS

A majority of companies actually expect failure for their software projects. But what if that didn't have to be?

Software 100
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Product, Pricing, Marketing, and Data: Essential Building Blocks for SaaS Success

OpenView Labs

I have always enjoyed the hands-on aspect of product development. You might say I was a geek before being a geek was cool. Early on, I also realized that I have a knack for articulating technical information in a way that business people can understand. This is a handy combination of skills in the SaaS world. It allows me to see a problem, figure out how to solve it technically and then effectively explain it to people who might not be quite as tech savvy.

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“What Does Customer Service Mean To You?”

Groove HQ

“What does customer service mean to you?” is one of the most popular questions asked when interviewing support agents. It’s also one of the most b t-y ones. As with many “classic” job interview questions (especially the dumb placeholder ones like “how many golf balls fit into a school bus?”), there is a lot of discussion […].

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CCPA: All About the California Consumer Privacy Act

FastSpring

Have you heard about the California Consumer Privacy Act (CCPA) ? This historic privacy bill was unanimously passed and signed into law in the summer of 2018. When it takes effect in 2020, this new law has the potential to significantly affect your business – even if you’re not based in California. So are you positioned to be CCPA compliant? See what you need to do and how the CCPA may affect your online sales in the years ahead, no matter where your business is located.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Two Enterprise-Level Skills to Help Sales Reps Close Bigger: Selling Solutions and Project Managing the Deal

Sales Hacker

The key to hit your ever-growing sales goal is not about reps having the “best accounts,” getting lucky, or being in the right place at the right time to close deals. It requires an intentionally built and consistently developed team that works together and strategically in order to close the largest deals possible. Join us for a webinar to learn which two crucial skills every rep should have and how to develop those skills: selling solutions to problems and project managing the deal.

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we look at the data from 70k customers to discover the impact of design

ProfitWell

On this episode of the ProfitWell Report, Michal Sadowski , Founder and CEO at Brand24 , asks us a simple yet widely debated question: How does design impact willingness to pay and growth? Design has become a qualitative non-negotiable. If you don’t have good design, prospects tend to distrust the value of your product and ultimately customers may be wooed away from a better designed product.

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Do you have a definite customer success organization structure?

CustomerSuccessBox

A well structured customer success organization is necessary for any SaaS company to achieve massive growth. Most SaaS businesses have well defined product, engineering, marketing and sales teams. With this a company can achieve short term growth. However, recurring revenue and LTV drive long term growth. So, a proper customer success organization is required to provide consistent growth.

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How SendGrid Prioritizes Core Product Improvements [Podcast]

OpenView Labs

Scott Williamson, VP of Product at SendGrid (recently acquired by Twilio), is no stranger to utilizing a product to drive growth. He explains the nature of product led growth at SendGrid and how it calls for ruthless prioritization in the core product and a focus around making changes that positively impact the most people. He also discusses the importance of listening to your customers, prioritization of your roadmap, launching a new product within an existing company and much more. ?.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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VMware preps milestone NSX release for enterprise-cloud push

IT World

Looking to ease deployments of software-defined networks while reinforcing automation and security for hybrid and multicloud customers, VMware has taken the wraps off of a major release of its NSX-T Data Center software. While the NSX-T 2.4 announcement includes over 100 upgrades, VMware said the release anoints NSX-T as the company’s go-to platform for future software-defined cloud developments. [ Also see How to plan a software-defined data-center network and Efficient container use requires d

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Subscription60: Wednesday, February 27th

ProfitWell

Good morning, good people. It’s Abby here on National Kahlúa Day (so you know our coffee’s tasting a little funkier this morning). Jokes aside, we are ready to break it down with the recurring revenue resources and subscription headlines. Get daily subscription insights direct to your inbox. Play. Click for sound. All jokes aside, we are ready to break it. down with the recurring revenue resources.

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How to create a Facebook ads funnel that reduces costs & attracts more sales

The Marketing & Growth Hacking Publication

Many digital advertisers resort to hard-sell advertising tactics on cold prospects to try to get them to purchase a product or service immediately. But when you skip the relationship-building stage of the sales process, it’s like asking a stranger to marry you-you’re likely to scare prospects away and be left with poor results. Instead of a hard-sell approach, consider guiding prospects through a Facebook ads funnel.

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Podcast: How to Utilize Tax Benefits in a Successful Exit, an Interview with Bill Smith

Divestopedia

Chances are you're not making tax benefits work for you or your business. Imagine getting more money for doing something you have to do anyway? Bill Smith takes us through a leveraged funded program and how it works for nearly every business owner.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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How To Make Your Office its Most Energy Efficient

SaaS Metrics

Office life is set to change a lot in the coming years, with lots of exciting suggestions about what’s ahead. In among all the speculation, one constant theme seems to be that running an eco-friendly, sustainable office will be more important than ever. With that in mind, it’s worth asking what you can do to get your office energy consumption running at its most efficient.

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How To Create Your Omnichannel Retail Strategy

The Marketing & Growth Hacking Publication

I recently read a report showing that out of 46,000 shoppers, 73% used multiple channels to make a purchase. Only 7% shopped exclusively online, while 20% shopped exclusively in-store. I believe this is clear proof that there is an increasing need for retailers to turn to omnichannel retail to enhance the customer experience. A focus on improved customer experience is vital for the growth of a business as it contributes to customer retention.

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You want to know where we are heading in 2019?

The Marketing & Growth Hacking Publication

Top 7 books to read now to be prepared for what is coming. Photo by Thought Catalog Today, knowledge is consistently changing. Whether it is technology, culture, behaviours, trade dynamics, it is easy to be overwhelmed and feel lost in a world no longer ours. Being at the starting blocks of web 3.0 , internet, social media, and marketing strategic tactics along with our culture behaviour evolve faster than ever.

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Here’s everything to know about the rise of alkaline CBD water in the market today

The Marketing & Growth Hacking Publication

Bottled water is the rapidly growing category in the beverage space. After all, big names have jumped into the bottled water segment in recent years. Nestle Waters, The Coca-Cola Company, Mountain Valley Spring Company, Group Danone, and PepsiCo Inc. have all strategically positioned themselves in the market. A seven-year forecast of the global bottled water market from the Transparency Market Research suggested that the beverage category will continue to grow.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Why You Absolutely Have To Buy Cheap YouTube Views

The Marketing & Growth Hacking Publication

And how to buy YouTube views the right way. Continue reading on Marketing And Growth Hacking ».