Tue.Feb 19, 2019

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Should Your Startup Differentiate On Pricing?

Tom Tunguz

Startups are innovation machines. They identify market opportunities, develop novel products and go out to change the world. Some companies want to change the world in one dimension: a better product or a disruptive go-to-market. Others want to innovate in every dimension and re-invent every discipline from pricing to marketing to support to customer success.

Pricing 241
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10 apps every sales team should know about

Intercom, Inc.

“Time is money.” Never does that phrase ring more true than when you’ve wasted days going back and forth over email to coordinate a sales meeting or spent hours manually copying and pasting data between tools. As a sales rep, your focus should be on hitting your number, but oftentimes, you find yourself dealing with day-to-day tasks that take time away from what’s most important: selling.

Sales 163
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What are some common startup funding rules, written or unwritten, that often go unobserved by inexperienced entrepreneurs?

SaaStr

A few come to mind: If your existing investors have a strong brand and aren’t positive on you, it can be much harder to raise. At a minimum keep them in the loop. Don’t just ignore them after they write a check. The converse is also true. Your existing investors are often your best source of leads for the next round of funding. It has to be the CEO that pitches the VCs.

Startup 100
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How to Think About SEO

Neil Patel

Don’t you hate how it takes forever to get results when it comes to SEO? Everyone says it takes 6 months to a year and even in some cases many years to see results. Well, I have some bad news and some good news for you. Let’s start with the bad news…. SEO is a long-term strategy. It’s not about doing it for a few months and forgetting about it. And if you stop focusing on it eventually your competitors will outrank you.

Branding 111
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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7 Ways CRM Improves the Customer Experience

Nimble - Sales

lMaintaining an exemplary level of customer satisfaction is critical to acquiring new business and retaining existing customers. Technology has raised the performance bar for every brand in terms of creating expectations of immediacy, personalization, and superior digital experiences. In order to analyze and improve customer experience, you can use different methods and tools, for example, […].

More Trending

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Pipeline Velocity: Why It Matters, How To Measure It and How It Helps

InsightSquared

Here in Boston, we love rowing. Every year thousands of us crowd around the Charles River to watch boats gracefully glide along the river as they race at the Head of the Charles Regatta. What most casual spectators don’t realize is all the components that go into making one of those rowing shells move as quickly down the river as possible (and it’s not nearly as graceful as it may look).

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Does Page Speed Affect Sales On Your Online Store?

FastSpring

Short answer: Yep. Long answer: Buckle up, we’re taking you on a data-filled ride! Learn more about page speed, how it affects sales, and how you can optimize loading time. Then pick up a few additional tips for converting online sales, because having the fastest page on the planet can only take you so far without a more comprehensive strategy. What is page speed?

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All Companies Need to Look at Succession Planning

Divestopedia

Large businesses aren't the only ones that need to consider succession planning. No matter the size of your company, it's vital you are considering what happens when you go to leave your business. Who will take over?

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How to Stop Procrastinating the Work You Don’t Want to Do

OpenView Labs

Editor’s Note: This article was originally published on Inc. here. Everyone has a list of things that we know we should do or have to do that drain energy. You have to schedule an appointment with your doctor. You have read a long (boring) report. You have to file your expense reports (from last fall) and also do some hard strategic thinking. You have to think harder about what will move your career forward and then do that.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Subscription60: Tuesday, February 19th

ProfitWell

Take on Tuesday, world. It is National Chocolate Mint Day - and you know just how we’re honoring it. Let's kick off today's episode so we can get in on some mint chocos. The Rundown In resources. Hire a Team That Lasts In determining a solid hire, you have to step out of the box in initial conversations. Hireology has four questions that'll help you identify standout candidates , beginning with the interview process.

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Stop Using The Weekend To Play Catch Up.

The Marketing & Growth Hacking Publication

Stop Using The Weekend To Play Catch Up. 5 Ways To Refocus During The Week So You Can Actually Enjoy Your Time Off When you run a company, your weekdays are inevitably jam-packed. An entrepreneur is required to wear many different hats, from human resources to sales and from marketing to spokesperson. One day might be spent meeting with clients from the other side of the country and the next could be at the office interviewing for new staff, conducting meetings, on calls, or tending to emails.

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Product Tip Tuesday: How to Make Your Workflows Intelligent With Dynamic Fields

BetterCloud

Welcome back to another Product Tip Tuesday! This week, we take a look at Dynamic Fields, a feature that helps make your automated workflows more personalized and scalable. Dynamic Fields, which are available within alerts, actions, and workflows, are fields in BetterCloud that make it possible to pull unique values from across your domain. Here’s an example of how they work.

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These Are The 5 Components Every Great Webinar Needs

The Marketing & Growth Hacking Publication

Recently, I was invited to attend a webinar hosted by a company called Advance Your Reach (AYR), which helps speakers get their key messages to resonate in a crowded marketplace. Initially, I wasn’t sure I’d bother with it; a lot of webinars I’ve attended have felt like infomercials. (I don’t think I’m alone in this: 60 percent of people who register for webinars do not attend.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Increase your revenue by 100% with a simple hack?—?The Rule of 72

Claudiu Murariu

Increase your revenue by 100% with a simple hack?—?The Rule of 72 Growth is at the epicentre of any business and deciding to double the revenue might seem like a daunting task. To ‘ease your pain’, my team and I have put our hearts and souls into bringing you an ebook on: the smartest hack on breaking this massive task into a few manageable steps (a.k.a.

Revenue 40
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How to Develop and Run a Successful Remote Team

The Marketing & Growth Hacking Publication

Technology has changed the way we think about working environments. According to an IWG study, 70% of people work remotely at least once a week. Working from anywhere you like (from an exotic island or simply from home) is a dream for many employees. But remote teamwork also has its challenges. As a business owner myself, I know how difficult it can be to build and run a successful remote team.

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Slack's five-year-long fight against email is about to get more complicated

ITPro

In-depth. UK boss says success depends on the platform becoming a viral sensation among business users.

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Sneak Peek: See The 26 Sales Hacker Contributors That Will Be at Unleash ‘19

Sales Hacker

Outreach’s annual sales industry summit, Unleash, has a speaker lineup for 2019 that is absolutely packed with genius-level sales insights. It just so happens that many of the speakers (26 of them, actually) are also some of our favorite Sales Hacker contributors! We’re so excited about seeing these pros speak that we took a little time to gather some of the best articles, webinars, podcasts, and guides they’ve shared with the Sales Hacker community in the past.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Solving the number-one blind spot in customer success

SaaStr

By Matthew Klassen, Gainsight Head of Creative. The promise at the heart of the SaaS business model has always been that by sacrificing relatively large one-time payments, you’d maximize revenue over the long-term lifetime of the customer. In four letters, the promise of the SaaS model is CLTV (Customer Lifetime Value). But baked into that promise is a catch: your revenue needs to actually recur in order to make servicing and supporting your customers worthwhile.

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Stop hustle hate

The Marketing & Growth Hacking Publication

Hustle porn helps startup entrepreneurs. @rorydoylephoto via Twenty20 So many people are jumping on the hustle hate bandwagon this year. If you believe half of what you see about hard work on LinkedIn then you’d think your startup is broken if can’t finish your work by 5 o’clock everyday. Effort is grossly underrated.?—?Gary Vaynerchuk H ustle hate reached a pitch late in 2018 when co-founder of Reddit, Alexis Ohanian criticized a social media genre that he called hustle porn.

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12 High-Converting Landing Pages (That’ll Make You Wish You Built ‘Em)

Unbounce

Don’t get us wrong: we love good-looking landing pages. The way the colors contrast to draw attention; the striking custom photography and animation; the elegant application of negative space and rule-of-three layouts. Seriously, these things keep us up at night. But here at Unbounce, we know that there’s more to a landing page than looks. We want the kind of page that won’t embarrass you when you bring it home to your CMO.

Mobile 145